So, why are blog posts and articles the most popular forms of content marketing?
In the same way that SEO has evolved and altered over time, so has content. SEO, on the other hand, is much younger than content. However, the origins of content and content marketing may be traced back to the 1700s.
In its current form, content marketing began in 1731 with the publication of a magazine to promote Benjamin Franklin’s printing firm.
It’s still all about the words, whether they’re delivered through text, voice, image, infographics, or video.
Let me just give you a little history of content marketing to give you an idea of how it has evolved through time and is the most potent factor in content marketing.
Since the beginning of content marketing, one thing has been constant:
“The words.” You read that correctly: “It’s still all about the words, whether they are provided in text, voice, image, infographics, or video.”
The words are the core service, and the others are add-ons.
Content Marketing & History
Benjamin Franklin began publishing in 1732 to boost the printing company.
1801: Librairie Galignani began content marketing strategies to promote their book store, such as featuring author articles, publishing their own newspaper, opening a reading room, and creating original books.
The American Bee periodical, which is still published today, was founded in 1861.
The locomotive magazine was founded in 1867.
The Edison electric lighting company newsletter was issued in 1882 in order to disseminate the word about the advantages of adopting electric lighting.
1900: The Michelin guide was created to assist drivers in maintaining their vehicles.
JELL-O issued the first recipe book in 1904, which raised sales by $1 million in two years.
P&G began generating radio programs in collaboration with Oxydol in 1930.
1968: Weight watchers magazine was launched.
Penton Custom Media coined the term “content marketing” in 2001.
Sherwin Williams launched STIR magazine in 2004 for interior designers and architects.
Blendtec published the first YouTube video series, “Will It Blend?” in 2006, which received 235 million views.
American Express launched an open forum in 2007.
The “Get Content, Get Customers” content marketing handbook was published in 2008.
Red Bull Media published 20 mini-movies in 2013.
In 2014, a LEGO movie was released as part of a content marketing strategy.
The first documentary film about content marketing, “The Story of Content: The Rise of the New Marketing,” was released in 2015.
And there has been much more growth in recent years…. the list goes on…..
As I previously stated, there is one thing that has been constant in content marketing from the 1730s to the present: “Words.” Without words or text, there is no content marketing.
Now consider how words have been converted into numerous sorts of content marketing.
What altered the form of content from text to video to become the most popular type of content marketing these days? Its technology, the rise of integrated media technology, the Web, multimedia, and mobile technology, has significantly impacted the global audience.
People are now only a fingertip away from seeing videos from worldwide.
Just look at this video as an example of fantastic video content:
Words still have enormous power, or as I prefer, “just the words have power,” but it must be presented through various strategies; video is one of them.
Another prominent type of content marketing is infographics, which are visual representations of facts, statistics, and marketing messaging. With a remarkable graphitized presentation, it could cut a long story short.
Consider how an infographic published on backlinko conveys the content in it.
If this information were provided in an essay, it might be too long and boring for some readers, but this infographic condenses the long story into a straightforward message that can be understood in only a few minutes.
You must have recognized the power of words displayed in various formats in the instances above.
Now we’ll move on to the following topic of discussion: Why Are Blog Posts and Publishing So Effective?
Nonetheless, while videos, infographics, and photos are becoming increasingly crucial for content marketing, they are insufficient without written text. To advertise a video, you may need to produce a tiny blog post; similarly, to promote an infographic, you may need to write down everything that is shown in detail.
An article or blog post does not require any of the above; compose a blog post with headings and sub-headings. Videos, photos, and infographics, on the other hand, help a blog post stand out.
Even though producing films, photos, and infographics takes more time, energy, money, and effort, organizations, and websites continue producing this material. The audience is the reason behind this.
The following are the top four reasons why videos and infographics are created:
The audience can be found all across the internet, and they all have various learning styles.
People have distinct preferences and dislikes.
Not everyone reads, and that is all audiences want, but what about search engines such as Google?
Preference for Google?
So, let us now determine what Google favors;
The search term “Tips to maximize sales” is shown below, and the only results are blog posts and articles.
Let’s try a different search word, such as “resolve the mobile battery drain issue.”
This search term should include a practical example; in other words, it should include videos in the search results, but all you get is written stuff.
Many other terms have videos linked with them in search results, but it has been found that most articles and blog posts appear on Google’s first page. This suggests that Google still highly values articles in search results.
This also implies that blogging, copywriting, and language are the most effective content marketing tactics!
So the idea is that articles require far less effort than movies and infographics, and if you can get to the first page of search results with that effort, article publishing becomes the most potent tool in content marketing.
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