What Exactly Is Digital Marketing, And What Is The New Marketing Paradigm?


digital marketing

The Traditional Marketing Paradigm

The “old” marketing centered on pushing pictures over cluttered backgrounds such as TVs, newspaper advertising, and more. This “pushing” will eventually influence and affect buying decisions.

Branded messaging and carefully prepared content by outstanding creatives on advertising platforms are a thing of the past. Instead, consumers learned about the firms through television, paper, and some crude web technologies.

Consumers do not have as much information as they do now. The media’s familiarity with the brand increased the firm’s revenue, leads, and customers. We may deduce from the preceding that consumers used to buy items and services based on familiarity and intuition.

After all, there was insufficient information for customers to make logical decisions. People will compare similar items and services on the shelf and choose the appropriate brand. Buying used to be a matter of gut instinct.

Marketers frequently do not know which campaigns succeed and which do not since accurate campaign tracking was impossible before the advent of digital marketing.

Digital Marketing in the New Marketing World

In different places, digital marketing is referred to as “web marketing,” “online marketing,” and “internet marketing.” However, since 2013, it has been popularly recognized as digital marketing.

Since its introduction, nine of the nine abilities currently in high demand in digital marketing have been identified.

What is Digital Marketing?

Digital marketing is any marketing strategy using the Internet and digital technology devices to advertise products and services. Examples include email marketing, web analytics (Google Analytics), search engine optimization (SEO), search engine marketing (PPC), content marketing (blogging, copywriting, graphics, infographics, images, videos, etc.), web development, web design, content management, social media marketing, and other activities are part of a typical day in digital marketing.

All of these talents are available to digital marketers.

Unlike traditional marketing, which relied on pushing a company’s message to consumers and convincing them to hear it. Because consumers have little knowledge, companies may influence all types of customers’ moods and decisions by attracting eyeballs and attention through TV, radio, and print.

Most of what corporations used to do in conventional marketing were based on educated guessing, and marketers had no idea why particular marketing methods worked so well.

Digital marketing, on the other hand, is data-driven. All unique campaign reports are available to digital marketers to examine customer behavior and optimization thoroughly.

Different Digital Channels?

Place your lens over old marketing methodologies to see the new world of digital marketing in a new light.

Digital channels are the many routes we may take to contact consumers wherever they are. A digital channel is a gateway businesses use to provide information, education, entertainment, and awareness of their products and services to consumers’ ears and hearts.

In the twenty-first century, information increasingly travels both ways between customers and businesses. Consumers are now well educated through the various digital platforms that give information, which is both bad and good news for marketers.

The good and terrible will be available in seconds via Google, Facebook, Twitter, and other platforms. However, digital marketing penetration and channels have allowed businesses to create much deeper connections with customers than was feasible.

  • Search marketing channels (Google – organic searches and sponsored search listings)
  • Mobile marketing channels
  • Social media marketing channels
  • Websites, video marketing, digital marketplaces, and gamified surroundings
  • Affiliate networks (Carousell, Shareasale, Qoo10)

Digital marketing is not limited to a single medium. It’s more intricate and sophisticated than previously. Consumers and businesses may now easily exchange information whenever and wherever they wish. 

Many different tactics are used in digital marketing campaigns, such as search engine marketing, search engine optimization, content marketing, email marketing, social media marketing, and so on. Experienced marketers will understand how to integrate these channels smoothly.

The new paradigm has produced a marketing universe that requires ruthless honesty, responsibility, and transparency for the product and service brand.

Omnichannel Marketing vs. Multichannel Marketing

However, there is a distinction between omnichannel marketing and multichannel marketing.

Omnichannel marketing is shopper-centric rather than channel-centric. Omnichannel marketing aims to provide a consistent, tailored experience for customers across all channels and touchpoints. The goal is to improve the customer experience by making it as simple and smooth as possible, regardless of where the consumers are coming from.

Multichannel marketing means that each channel operates independently of the others. Social media, search marketing, video marketing, physical stores, and internet websites are examples of channels. 

Using multichannel marketing, each channel has its aim and strategy.

Integration of traditional and digital marketing.

Traditional marketing is not extinct; it should coexist with digital marketing like bones and tendons. They may be combined to increase reach, sales, and lead generation. Print ads such as brochures, QR code stamp booths, and in-store marketing may be combined for greater company penetration.

Launching a search marketing campaign through Google sponsored search (online) to advertise a single (offline) event, such as a webinar of sharing sessions, is an example of online and offline integrated marketing.

Leads, information, and sharing sessions during the event might capture email addresses and contact information for corporations to send emails via mobile marketing (online). 

Customers that gather information during the event (offline) can later purchase items and services online via the website (online).

Digital Marketing Expertise at Your Fingertips

Today’s digital marketers must be able to do a variety of tasks. They are skilled strategists that understand how to create a strong and integrated brand strategy that makes use of all digital platforms as a medium. Here are just a few of the talents that digital marketers should master and apply at least once in their careers:

  • Email Marketing 
  • Content Marketing – Blogging, Copywriting, Graphics, Images, Videos, and so on. 
  • Search Engine Optimization 
  • Search Engine Marketing 
  • Web Analytics 
  • Mobile Marketing 
  • Video Production 
  • Adobe (Graphics, Videos) 
  • Web Development 
  • Web Design
  • Marketing Automation
  • Conversion Rate Optimization

Today’s Digital Consumer

Do you evaluate the prices of buying items and services offline nowadays before purchasing in a real store? I believe most of you do; most of the consumer side of the experience, such as real-time product and price comparisons, social data suggestions, and intelligent mobile shopping applications, is becoming the new digital consumer’s norm.

In the current age, brick and mortar physical retail businesses, for example, struggle to keep up with today’s tech-savvy clientele.

Amazon, Zappos, and Taobao are massive digital marketplaces that have revolutionized the web’s standard of customer care. 

eBay built an innovative marketplace platform that essentially removed barriers between buyers and sellers. Apple and Google are altering how consumers consume and acquire media in ways that have never been seen before.

The marketing environment is changing faster than any of us can comprehend. And the rate of change will go up much more in the coming years.

What is the definition of a digital marketing strategy?

A digital marketing strategy is a master plan that digital marketers utilize to attain larger aims. Digital marketers employ a variety of methods; they act as storytellers, curators, and perpetrators all at the same time. They employ several campaigns, organically feed messages into various channels, and let the stakeholders run with them.

They then listen, encourage conversations, and selectively disseminate them to enhance the overall effect. They use analytics to determine the reach of all material and conversations and then optimize every behavior accordingly. A solid digital marketing plan will do all of this to boost ROI.

A digital marketing plan, like many other types of marketing, frequently includes all of these subsets:

  • Customer personas 
  • Marketing objectives 
  • Marketing goals and supplying the correct content
  • Identify target markets
  • Competitive analysis
  • Manage and allocate resources to meet goals
  • Data gathering using Web Analytics
  • Consistently optimize campaign performance

Don’t limit yourself to one form. Make it your own by modifying it. Allow it to expand and become like water. Empty your mind, be shapeless, be formless – like water. Now you put water in a bottle, then in a teacup, and it becomes the teapot. Water may now either flow or crash. My friend, be water. Bruce Lee in 1970.

The responsibilities and behaviors of digital marketers and digital marketing strategies must constantly flow and ebb. They should begin by distributing activities over a wide variety of channels and content kinds to evaluate which ones generate the most significant interest and what works. The same attitude that makes a successful Jeet Kune Do practitioner also creates a strong digital marketer and digital marketing techniques.

What is a digital marketing campaign?

A digital strategy is a set of actions marketers take to attain marketing objectives. On the other hand, digital marketing initiatives are the building blocks and actions that will propel your organization toward its objectives.

For example, you may want to publish some of your most effective gated content on Facebook in order to create additional leads through that channel. This digital marketing campaign is part of a larger lead generation plan.

So, why and how should you use omnichannel in your digital marketing?

Using omnichannel enhances customer experience; excellent digital marketing strategies should be able to analyze and exploit all touchpoints to produce, collect, and convert leads to promote sales.

Funnels for Digital Marketing

We can leverage digital marketing to lead customers along conversion funnels by utilizing any digital touchpoints your users may have.

To begin, create social media ads such as Facebook Ads to raise awareness of your products, services, promotions, and so on. Content marketing is used on all social touchpoints such as Facebook, site pages, and so on to assist customers in evaluating your items. Then, to increase visitors, utilize SEO, PPC, and social media advertising, followed by remarketing strategies such as email marketing, adverts, and so on.

To understand what I meant by “funnels,” consider the four phases of digital marketing funnels shown below.

A multitude of variables influences the choice of digital marketing channels, including:

Marketing objectives: What is your purpose, and what are your campaign goals?

Marketing Budget: Do you have enough money to run this ad on Google Ads or Facebook Ads, for example?

Manpower: Does your staff have the necessary expertise and abilities to implement the best marketing strategies?

Customers: Do you know who your ideal customers are? Do you comprehend your customer’s journey? What are the most common touchpoints?

You can learn from us or somewhere else on the internet.

It’s great if all of this has gotten you excited to start your campaigns. But if it isn’t, and you want to know more, read on. We’re introducing more classes on our tactics throughout the years.

Come to our free webinar or begin by studying with us. To get you started, here are some of our courses and services: Advanced SEO course, Social Media Marketing course, and all Digital Marketing Services.

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