Many people “can” make websites. There are many website developers, designers, freelancers from fiver and upwork, experts everywhere around the world. People sitting beside you in a hawker center, your neighbor next door, giving you a variety of website solutions for your business.
Many of these people, however, can’t give you a direct answer to how many websites should cost since there are so many varying factors and range of charges across the different platforms and people providing these services.
There are rookie web freelancers that will low ball the price and give you a simple website done at the end of the day, people in the middle at a reasonable price, but you are unsure of his or her standard web development.
I bet you do not wish to spend all the time getting the website designed to find out that the developer cannot deliver the kind of sites you desire, right? Alternatively with someone experienced that charged you an incredibly high price to get the job done.
Many consultants usually will answer this simple one-time question to follow up with more questions. There is a reason for that simply because there are so many variables and essentials needed on the website. This variable helps to make your website work properly together.
We will address all this issue in this article to help you better understand the things you have to know to get your website started in the right direction.
We will let you know what are the good reasonable price to get for website development projects, why is it better to get your job done with a local web design company you can reach face to face?
When choosing a national company, make sure you know what to expect and making sure you get the best value for money in questing for your ultimate business website done.
Have you ever build a house first without planing the purpose of your kitchen, the purpose of your bedroom, etc? Or do you make them do the same thing together? Having a good website done right is the same as building your house.
You need to have the design as well as the purpose set up properly to have an effective house or an effective website. You should have the plan at the back of your mind so that you know what your website should do.
Who are your customers? What do you want them to do when they arrive at your site? Where is your lead generation coming from (source)? How are you planning to engage with them?
All of these elements will affect the cost of your website and are paramount to the overall performance of your site. For example, if you are building an eCommerce site with a series of integrations such as subscription services, payment gateways and other plugins these sites will obviously cost more than if you are building a brochure site for information purposes only without all the bells and whistles.
Remember, that failure to plan is planning to fail, so if you don’t understand exactly what you are looking to achieve, make sure you speak with your website developer and business/marketing strategy team before investing in something that doesn’t work.
The platform on which you build your website will most certainly determine the cost of the website build in Singapore and anywhere in the world. This is largely due to the cost of the strategy, design, development testing, marketing, and sometimes plugin and theme requirements that will be needed for your finished site.
Whether you use WordPress, WooCommerce, Joomla, Craft CMS, Webflow, Shopify, BigCommerce, Weebly or DIY builders such as Wix or Squarespace, your choice of platform will dramatically affect the price that you not only have to outlay but also a wide range of ongoing costs.
For example, building a custom WordPress eCommerce solution with WooCommerce and a range of plugins will cost significantly more than setting yourself up a DIY Wix solution as a startup.
Building your own website on top of a hosted platform such as Wix, GoDaddy or Squarespace can be a very attractive solution to many small business owners and startups. It’s easy to see why, as they offer a free or very low-cost barrier to entry, usually about $20 USD a month.
As attractive as these hosted low-cost websites are, you have a limited amount of control and ownership over your data and are usually locked into the templates that are provided by the platform.
Wix and Squarespace provide little to no SEO capabilities. This means you have little power of the IP when your businesses grow and scales, you will encounter many issues of moving forward.
Estimated Website Cost: $500 SGD – $1,000 SGD
There are hundreds of small web design companies here in Singapore that offer web design packages for reasonable rates. Usually, these will display only the very basic information, think of them as an extension of your business card, with just enough information to let your visitors know that your company does actually exist.
These low-cost websites may be appealing to some, but there are a few things you need to be aware of. More than likely the cost is low because of the amount of work involved, so typically your content will be taken and applied on top of a basic template, usually without any thought of mobile responsiveness, user experience, or search engine optimization. It is also unlikely that you will be able to edit any of the content yourself without the right programming skills.
Estimated Website Cost: $1,000 SGD – $3,000 SGD
There are thousands of good looking templates out there for WordPress, Joomla, and Drupal, and there are a lot of agencies and website designers who will build your website using pre-existing templates. These templates usually achieve a more polished and professional look than those who choose to build themselves using the DIY approach.
We used this same approach 10 years ago when we startedChiyBin Web Design as it was an affordable option for many of my clients to get their business online, and I think this still applies to some small businesses and startups in 2019, however, choosing the right template is very important, and at the end of the day, it’s still a template, which means its restrictive and hasn’t been designed with your business goals and target audience needs in mind. So, while it may look good, and fits your budget, is it going to help you achieve your goals?
This is where you will find that your standard Singaporean web design agency and even some freelancers will price their web design solutions, Web Leads included. At this budget range, your website should be designed in line with your corporate branding and your business goals, it should also appeal to your target audience needs.
A homepage design should be completely custom and bespoke, as well as your internal pages. Agencies will spend a lot of time in the discovery or strategy part of the process to make sure that the end solution is aligned to the goals that you have set out for your website to achieve.
It typically rounds down to some type of conversion, such as call, fill in a contact form, WhatsApp, or buy a product.
There can be additional add-ons at this price range such as copywriting, search engine optimization, performance and speed optimization, email marketing, website care & support which can help to enhance the presentation and authority of your website.
Estimated Website Cost: $8,000 SGD – $20,000+ SGD
While the illusion is there in the market that you can get a well designed and functional eCommerce solution up using the DIY approach on Shopify and Squarespace, it’s not as easy as it seems.
There are some significant restrictions with Shopify, BigCommerce, and Squarespace at their entry-level pricing so you will typically have to upgrade or extend the service with add-ons, which could end up costing you around $300 USD per month, and you have to still do all the work yourself.
Web applications and membership websites are generally very technical and intelligent with a large amount of custom functionality and integrations with third-party systems.
In this price bracket, you’re paying for a knowledgable and experienced team who can build and deliver to your specific requirements, usually from scratch with bespoke website development.
The best tip for building any website is the same we give for attending a job interview – “dress for the job you want, not the job you have”.
In short, if you are building a website in Singapore or anywhere in the world, be prepared for the business you want to have, spend a little more at the start, do a few extra shifts at your current job and build a proper website with a qualified developer and you will reap the rewards sooner rather than later.
View case studies of some of the successful work Web Leads has provided for a range of clients across the Asia Pacific on our portfolio.
We know you always get the answer “it depends” from most digital agencies, and this annoys you straight to the gut, making you think “why can’t I simply get some honest information on the cost?”.
So rather than leave you scratching your head, we want to help you understand some of the dependencies in the cost of web design and digital marketing, and explain why it ultimately varies between companies and programs.
When planning your marketing budget, it’s also important to allocate for marketing technology tools and paid media. These are often critical elements of a successful digital strategy.
Our in-house designers and developers deliver award-winning websites, where every build is:
You can read more about our web design methodology: “The Right Method”
No matter how complex the website, you will be guided through a proven process that delivers a finished product you’ll love and, most importantly, deliver great results.
Note: If you are just looking for a simple visual refresh of your website to maintain your “online presence”, we might not be the right fit for you.
However, if you’re interested in using our tested-and-proven web design methodology to help you radically achieve maximum returns from your website through optimized conversion, we seriously can’t wait to talk to you.
Website design with Web Leads usually ranges from SGD$2,500 – SGD$100,000. We know this is a huge scale, but there are so many variables in web design and development to take into account.
It’s almost like asking, “how much to build your dream house?”
That being said, your price varies depending on your needs.
We take into account things like:
Web Leads will develop and deploy a strategic Digital Marketing program focused on driving business value for your company.
The program focuses on attracting visitors, converting visitors into leads, closing leads into customers, and reducing customer churn (or increasing lifetime value) with retention focused campaigns driven by compelling and genuinely helpful content.
The monthly Digital Marketing Program will be structured around a “points-based” system, to ensure flexibility and responsiveness to the ever-evolving business landscape.
Each work activity is assigned a fixed-point total (e.g. 1 blog post = 3 points) based on value creation rather than hourly estimates so that your company knows exactly what it will receive in any given month and avoids the downside of hourly-based fees whereby the client often winds up paying for agency inefficiencies.
Regardless of how much time is invested to complete each work activity, the total points remain constant, thereby ensuring that clients get the full value of every dollar spent.
Our digital marketing capabilities include:
Our digital marketing program can range from SGD$2,400 – SGD$3,600/month excluding any ad budget, but again, it all depends on your needs and budget.
Knowing your goals as well as the state and performance of your current program/assets will determine what kind of digital marketing program you will need and the final investment that should be made.
Our team is experienced in providing comprehensive full project solutions or any one-time off project for your business needs.
Depending on the size and complexity of your project it can range from SGD$250 – SGD$10,000.
Since these often involve both marketing and design resources, there are several factors accounted for in this cost including many of the elements mentioned above.
It is only natural that every program and website differ as well.
We hope that you have now acquired a better knowledge of how much to invest in digital marketing in Singapore generally.
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