THE CLIENT
THOMSON MEDICAL
DIGITAL MARKETING | LANDING PAGE DESIGN
Thomson medical group is a trusted brand providing quality services around the globe. The headquarter is out of Singapore and is missioned to provide the best services to Asia. Thomson medical provides services such as obstetrics, gynecology (O&G), pediatric services. And recently added on a new area of expertise to provide specialties, care, services for woman beyond maternity and families all across Asia like Singapore, Malaysia and Indonesia.
1. THE CHALLENGE
Thomson medical group specializes in a wide range of health care and medical services. They recently launched their confinement nanny package and wanted to have a research of the online landscape and competitiveness associated with these services. We work with them to do research based on the keywords, the volume of people competing with related keywords and social media audits. We then work on strategies to build up his online presence by putting up Google ads, Facebook ads, and landing pages redesign.
2. OBJECTIVES
Facebook Advertising Strategy
We did photography, video editing, and copywriting to develop robust Facebook Advertising that convert traffic and establish expertise.
Paid Advertisements With AdWords
Google ads with relevant keywords and ad groups targeted on high relevant keywords and converted visitors to customers.
Web Designs For Conversions
We eliminate drop off rates by designing an intuitive and clear website structure — expertise copywriting to share valuable information free to educate and convert customers the right way.
3. CONCEPTUALIZING & PLANNING
Thomson medical wanted to gain more eyeballs to their website and increase as many conversions as possible. We came up with blogging ideas, social media posts, content marketing, and landing page redesign to reach different audiences. Audiences were target on Facebook ads based on their interests, situations, and demographics. The ads from both Google and Facebook ads will lead them to two separate landing page designs we have edited. The information on the landing page will provide users with different kinds of information addressing their concerns. The main objective is to show the expertise and knowledge drawn to conversions.
4. THE DIGITAL STRATEGY
We created many video informational and copywriting content to establish expertise. We used mainly Facebook and Google Adword campaigns as the reach is faster if the client wants to see short term results. We also did a long term package for SEO with Thomson medical for a long term strategy they initiated. We targeted a lot of the traffic via Facebook ads and drove users to the website with visual and videos that communicated the information they were searching for from all channels.
A. Video Production For Youtube
B. Driving Traffic To Website
C. Encourage Conversions
5. EDUCATIONAL CONTENT MARKETING
We know exactly that video, photographs, and blogging should stay consistent to show expertise in order for conversions. We worked together with Thomson medical doctors to come out with valuable blog post idea they are fine to relay information and share it online to help users, and it’s potential customers. We targeted different audiences, became known about their questions. We then gave them answers through videos, photographs, and blogging methods. This enhances the conversions and let us test out working and non-working approaches at the same time.
6. FACEBOOK ADVERTISEMENTS
Reaching The Right Audiences
We created multiple Facebook advertisement campaigns, where each of them showcases the individual variations of videos that our agency created. These create wide reach to bigger audiences based on demographics and interests.
7. LANDING PAGES
Conversions Friendly
We have a redesign of a few landing pages to test conversions and ways to optimize it. We wanted to know which will work and have better retention rates. We placed video on the banners of the landing page so users can get engaged with the features of Thomson medical. What are the products, services, and expertise they can expect from buying. Informative blog posts that communicate the essence of the products and services.
THE RESULTS
150%Increase in
Conversion Rate
90%Lower Cost
Per Conversion
70%Lower Cost
Per Click
Digital Marketing Strategies
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