Modes of Delivery:
In-Person or Zoom Meeting 

1 Month & above 

Services provided by industry experts 

Access to a team of expert PPC, Certified Google Ads Partner, and Meta Partners with expert Google Analytics tracking skills. 

Weekly meeting session 

Social Media Marketing

Is your firm receiving the assistance it requires from social media networks? You can enhance brand exposure throughout the web and develop meaningful connections with your customers and followers by using social media marketing (SMM).
 
Web Leads Internet Marketing Agency provides social media marketing services to small, medium, and large organizations.
 
Whether you run a small business or one of the Fortune 500, our social media marketing experts can help you with your campaign. Join us, and let our social media marketing agency help your brand become more visible and trustworthy.

Call tracking, Call Recordings, and Access to Dashboard

With our call tracking technology, we can connect phone calls to the campaigns we are running for you in the right way. You’ll know which keywords or marketing campaigns are getting people to call your office. This lets us improve the campaigns based on tracking calls that turn into sales and get the best results for your business.

Remarketing Ads

Remarketing allows you to offer tailored adverts to people who have visited your website. You can set specific goals, like showing remarketing ads to people who visited your site but didn’t fill out a form. This will entice them to return and complete the form.

 

With Search Ads and machine learning, remarketing ads can help you increase conversions and get the most out of your advertising budget.

Search Engine Marketing

Our search engine marketing (SEM) solutions are intended to help your company succeed. We want to increase your conversions while decreasing your cost per conversion. With a lower cost per conversion, your company will save more money.

Your business is important to us as an SEM agency in Singapore. We do more than just buy keywords and place ads on search engines. Our SEM strategies go beyond standard campaign metrics like impressions and clicks. We concentrate on what is most important: conversions. Contact our team of experts today to begin your SEM campaign with us.

Working with a Google Premier Partner

Web Leads Digital Agency is a Premier Google Partner, ranking among Singapore’s top 3% of Google Partners. When you work with a Premier Google Partner, you are working with one of the best search engine marketing agencies in town. You will be working with a team of highly skilled and certified professionals who have been screened and trained to a higher level by Google. We also provide full transparency and accountability on your Google Ads Spend as a Premier Google Partner.

Complete transparency and control over your Google Ad Account

Web Leads Digital Agency takes pride in our 100% transparency policy, which we have followed since the beginning of our company. Clients enjoy working with us because we are entirely transparent about their Google Ads spend. In addition, we provide access to their Google Ads dashboard while running their campaigns, which is one indicator.

If we create a new Google Ads account for you or if you come to us with an existing Google Ads account, you are the rightful owner of the account. Even if you decide to leave, you will keep all of your data and our work with you.

SEM vs. SEO

What’s the difference between SEM and SEO?

“Search engine marketing” usually means “paid search marketing,” which is a way for businesses to pay Google to put their ads in the search results.

SEO, or search engine optimization, is distinct in that businesses do not pay Google for traffic and clicks. Instead, by having the most relevant material for a given keyword search, they earn a free space in the search results.

Both SEO and SEM should be essential parts of how you market online. SEO is a great way to get traffic that sticks around at the top of the funnel, while search engine ads are a cost-effective way to get people to convert at the bottom.

How We Handle Your SEM Campaigns

To obtain the greatest results for your campaigns, we combine the best SEM strategies with our machine learning technology. This is only a taste of what we can achieve for you when we manage your SEM campaigns.

Optimization of Machine Learning
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To optimize your campaigns, our SEM campaign specialists will use machine learning technologies. It gives us a better way to use large data and user behavior/intent to improve performance.

Reporting Transparency
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Our top objective is to build trust between you and our team. With our comprehensive reporting, we keep you up to date on the status of your SEM campaigns and recommend concrete actions to increase their success.

Reduce your cost-per-acquisition.
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More than just driving leads, our goal is to lower your overall cost to acquire a lead, ensuring that you get the best Return On Spend (ROI) from your marketing investment.

Tracking Conversions
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Conversion tracking can offer you a good idea of how your SEM efforts are functioning. Web Leads is accountable for the results of SEM campaigns thanks to simple conversion tracking, and you can simply measure our effectiveness.

Split Testing of Ads
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We undertake ad split testing to see which ads perform best. You save money and receive a better reaction when your advertising performs better.

Management of Keywords and Bids Strategy
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Choosing the correct keywords for your SEM campaign is critical. Our SEM experts will investigate and select the most effective keywords for your campaigns. Then, using machine learning technology, we will optimize your bids to maximize the return on your SEM ads.

SEM marketing campaigns

We offer complete consultancy and assistance for your Facebook marketing initiatives, from strategy to execution. Because your success is our focus, we make recommendations that are tailored to your specific requirements.

Accounts Manager

Tydus Low 

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.

Testimonials

“The crew was flexible and simple to interact with. Everything was quickly designed. Web Leads Digital Agency’s website design was sleek and gorgeous.”

Chen Si Heng

 

“Web Lead’s young professionals give good solutions and ideas for engaging and easy-to-navigate websites. Thanks for your work!”

Ng Zhong Kiat

Web Leads Digital Agency helps develop a company website; the team responds swiftly and resolves concerns. Highly Recommend!

Terrence Teo

“The team, Web Leads Digital Agency, did an excellent job. I was recommended by a Singaporean friend and have not been disappointed. Even though I would have preferred face-to-face time physically, end up realizing zoom meeting face to face was better; everything was well managed remotely, and much more productive, thanks to COVID, I learned something new. Tydus and Steven managed their system and productivity tools for remote work very well. We returned halfway through the build with some requests regarding the imagery used on the website, and the team was gracious enough to accommodate us. Thank you for producing a finished product we can all be proud of.”

James Yeo

“A powerful and supportive team! Laura, in particular, meets all of my requirements and is extremely helpful. Thank you for your help and support.”

Febri Awargas

Services of Digital Marketing

Web Leads Digital Agency is a professional digital marketing agency in Singapore in addition to website development. With our digital marketing services, you can take your company or website to the next level and leave your mark on the digital world.

Search Engine Optimization

Search Engine Optimization (SEO) works to increase the visibility of your website on search engines, particularly in organic search results for relevant keywords.

Web Leads Digital Agency does not provide a Performance Guarantee on our Search Engine Optimization packages. Still, our dependable SEO company should assist you as part of your ongoing SEO efforts.

Leads of exceptional quality, Long-term outcomes, Credibility and authority, Relevant rankings, Backlinks of high quality

 

PPC Marketing

Customers are looking for businesses like yours! Meet their requirements by directing customers to search for relevant keywords to your website.

Search Engine Marketing (SEM) is ideal for a new website because the results are immediate and put all businesses, regardless of size, on a level playing field. With the right budget and campaign strategy, small businesses can appear prominently at the top of Google’s first page.

Search Engine Marketing (SEM) should be implemented immediately after the site is launched to generate immediate traffic and impressions. SEM works by displaying links to your website in Google search results for keywords that are relevant to your business. Your advertisements may also appear as banners on selected partner websites.

 

Social Media Marketing

Use Social Media’s massive reach to reach new audiences or as a tool to keep existing customers up to date on your brand and special promotions.

Google Analytics

Google Analytics makes tracking and studying who visits a website easy and free. You could get thousands or even millions of people to your site monthly, but they’re meaningless if you don’t know anything about them. The powerful web analytics and reporting tools of Google Analytics can assist you in making the most of visitors and potentially converting them into customers.

Content Marketing

Content marketing is a marketing strategy that uses relevant articles, videos, podcasts, and other media to attract, engage, and keep an audience. This method shows that you are an expert, helps people remember your brand, and keeps your business in people’s minds when they need to buy what you sell.

 

How do SEO and SEM work together?

SEO and SEM use keywords a lot to get people to visit business websites and web pages. Even though their marketing methods are different, both are focused on how traffic flows affect marketing initiatives.

How They Work Together? SEO and SEM
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People will utilize search engines to acquire what they want, and they will be able to find it through organic (SEO) or paid results (SEM).

 

Most people search online before buying something, so having a strong presence in search is essential. Using both search and social media strategies can increase your visibility over time.

 

SEO is for natural traffic, which means unpaid or free listings, and SEM is for paid, targeted ads. They can work together, but only if the website is SEO-friendly first. If it is, SEM has a better chance of working.

SEO is the basis for good SEM
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SEO is the basis for good SEM, and when both are set up correctly, you have a better chance of getting high-quality traffic and increasing conversion rates. If your site is SEO-friendly and your sponsored ads use the right keywords to target the right people, you have a better chance of being at the top of paid searches. But you must have SEO in place for Google to think your site is good.

 

If your website is still new, you might want to focus on your PPC campaign first since it can take a while for SEO rankings to become stable. However, you shouldn’t forget about SEO while waiting for it to catch up.

Retainer Package

Monthly Fee:
S$1500 (inclusive of 30 hours/monthly)

FAQs

Questions? Check out the frequently asked questions below.

What is SEM?
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Search Engine Marketing is what SEM stands for. SEM is a type of digital marketing used to bring more people to a website and make it more visible on search engines.

What is the significance of SEM?
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According to research, 93% of internet experiences begin with a search engine. That being said, in today’s competitive sector, it is critical to be where your target audiences are searching, which is on search engine results pages (SERPs).

 

SEM lets you quickly reach out to potential customers, and if you don’t use SEM to market your website, you’re sending your customers to your competitors who are now using SEM.

How do I begin an SEM campaign?
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The first step is to select keywords. You want your business to focus on. Then, set up your Google Ads campaign by signing up for a Google Ads account. Separate your keywords into groups and decide how much you want to spend each month on your campaign. Make your landing page and ad copy, and then, once the campaign is live, keep an eye on how it’s doing and tweak it so that it helps you reach your goals.

What is the distinction between SEO and SEM?
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The nature of the plan is one of the key distinctions between SEO and SEM. SEO is a long-term strategy that may take months before you see any major ROI. In the long run, SEO will be less expensive because you will not have to pay for each hit from organic search results. SEM is a better option if you want a more quick strategy to boost leads and sales.

How do you evaluate SEM outcomes?
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We will use Google Analytics and Google Tag Manager to measure and track SEM performance. You can check how many conversions you get from SEM by enabling Goal Conversions in Google Analytics. Our Call Tracking technology can also be used to track calls that came from SEM ads.

 

How do you decide which SEM company to hire?
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Each SEM company in Singapore has its own range of services and level of quality. But there are a few key factors that can help you figure out which SEM vendors are the best: years of experience in the field, size and number of clients, client and employee turnover rate, testimonials, success stories, case studies, and other things. Web Leads Digital Agency is a premier google partner. When you work with us, you get to work with a team of very skilled and experienced SEM experts.

How A/B testing can be used to help with SEM?
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Since you are already spending money on search engine marketing to bring people to your website, it is a good idea to try to convert more traffic and make your money go further.

 

A/B testing your landing pages is a simple way to get the most out of your money, whether you want to optimize for revenue per page or average order value.

 

If you optimize your landing page, search engine marketing networks will give you a higher Quality Score, which will lower your average CPC.

 

Optimizely and other platforms like it can help you easily set up and run your A/B tests, giving you confidence in your business decisions. Optimizely works with popular ad networks like Google Adwords and Facebook, which makes it easy and quick to set up experiments related to ads.

How SEM works
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Search engines use complicated algorithms to find the most relevant results for each search. These algorithms take into account location and any other available information.

 

In paid search advertising, sponsored ads appear at the top and on the sides of search engine results pages to stand out more than the organic results.

 

Let’s say you are a customer looking for a product or service online. You go to a search engine and put in the words you want to find (also known as keywords).

 

On the page with your search results, you’ll see ads from companies whose keywords match the ones you used in your search.

 

Along with the other search results that match your keywords, these ads show up in prominent places on the page. The paid listings are likely to be the ones you click on because they are very relevant to your search.

 

Now, let’s look at how SEM campaigns work from the marketer’s point of view.

 

Self-service is how SEM networks work. Once a marketer has chosen a network, it doesn’t take long to set up a campaign.

 

When a marketer sets up a campaign on an SEM network, they are asked to:

  • Do keyword research and choose a list of keywords that are related to their site or product.
  • Choose a geographical area where the ad will be shown.
  • Make a text ad that will show up in the search results.
  • Bid on how much they are willing to pay each time someone clicks on their ad.
  • It’s easy to make ads that only have text. Marketers put in a headline, text for the body of the ad, a call to action, and a URL for the link.

Many think that search engine marketing is the best way to spend money on marketing.

 

 

Some examples of search ad networks

 

Google Ads (which used to be called Google Adwords) and Bing Ads are the two leading search networks that SEM professionals focus on.

 

Two networks make up Google Ads: the Google Search Network and the Google Display Network. The first network is made up of all of Google’s search-related websites. The second network includes sites like YouTube, Blogger, and Gmail. Customers can buy ads on both Yahoo’s network of sites and Bing’s network through Bing Ads.

 

Even though Google Ads is about twice as big as Bing Ads, the prices are often lower on Bing Ads. Marketers may be able to get a better ranking for a competitive keyword phrase for less money than they can on Google. And some say that the number of people who click through is also up.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Social Media Marketing Services

S$50 - S$150 per hour

SEM services in Singapore

Share your brand stories across all online channels.

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