SEO Course Singapore

2 Days SEO Course Singapore to learn how to rank your website on Page #1 of Google.

SEO Course Singapore

Overview

Intensive two days SEO Course Singapore will help you understand the on-page, off-page, and technical SEO factors.

Some people call this SEO, and some people call it “games of Google algorithms”. Or we can call it fighting to stay on top in search engines for relevancy through high-quality content marketing.

In the best term, it is Search Engine Optimization. It is a form of marketing that focuses on placing your website on top of the search engine results pages. Search engines include: (Google, Bing, Yahoo).

SEO unlike PPC is one source of website traffic channel coming from “free,” or “organic” searches. PPC, however, works only when company or website owners pay search engines to have their webpages or blog posts ranked on top.

Organic searches are happening on Google in millions every second. It is ranked as the most effective digital marketing channels to get customers that are ready for conversions.

The reasons are simple; usually, people searching for products and services are specific and want to take action to buy what they already have at their back of the mind.

In the world, Google has a market share of more than 90% of search engine traffics compared to other popular search engines like Bing, Yahoo.

Mistakes, failures, and successes will be experienced through these kinds of learning. Our experienced instructors will give guidance on every occasion to reinforce learning through trials and errors.

You will be taught what to do and what not to do so as to shortcut your learning journey. Live exercises, group discussions, role-playing, questions, and answers session are just part of some of the activities to improve the information learned.

 

What is SEO or Search Engine Optimization?

SEO is also known as Search Engine Optimization; it is a process of optimizing your website (web pages, or blog posts) to rank on top of search engine result pages for keywords related to your industry.

The highly targeted keywords are those keywords your customers will usually type into the search engines to find out information or to buy your products and services.

You can either do it yourself, hire web designers, web developers, and digital marketers(SEO experts) as employees to work within your team or outsource to experts from anywhere.

Organic traffic is the most powerful channel and strategy in digital marketing to convert potential customers into qualified leads and paying customers.


Web Leads SEO Course Singapore Key Features

  • Our SEO course is practical and hands-on
  • Accredited Skillsfuture.
  • We will issue certificates upon completion
  • Complete guide on all essentials to optimizing your websites for SEO
  • Course modules are updated and contain the most relevant 2020 practices for SEO.
  • The course designed by SEO experts that have projects done globally.
  • Web developers proficient trainers that know the ins and outs to technical SEO, crucial for SEO performances in 2020.
  • An experienced trainer who knows how copywriting, design and website structures work together for SEO
  • You will learn how to beat competitors through valuable targeted keywords
  • Trainers have done more than 2000 freelance projects for big and small corporations to date 2020.

About SEO Course Singapore

seo marketing course

These two days’ comprehensive SEO course Singapore is structured to instill essential knowledge getting you from beginner to advanced SEO practitioners. The most updated knowledge and skills practiced in the industry as of 2019. You will learn to apply this information into action for your existing, new businesses, and achieve success!

Search Engine Optimization is an essential skill for marketing professionals, web developers, content marketers, management-level marketing people nowadays. You have to understand how SEO works to manage SEO campaigns and to outsource your SEO efforts.

Implementing effective, repeatable success in organic search marketing requires an in-depth understanding.

Even if you are entirely new, you will be able to learn and apply all this knowledge. Learn how to develop and optimize the content on your web pages to increase search rankings.

When it comes to SEO and digital marketing, patience and consistency are key to success.


SEO Course Singapore Objective

By the end of the course, you will be able to:

  • Learn to conduct keyword research that is effective and essential for your industry and businesses.
  • You will understand how On-Page, Off-Page, and Technical SEO work together in the optimization processes.
  • Learn the differences between white-hat and black-hat SEO, and how to optimize your web pages using the white-hat methods for long term search engine rankings success.
  • Learn to use some of the relevant tools to gather data and analysis for competitors, keyword difficulty, the volume of searches, etc.
  • Learn to optimize the website for local and international searches.
  • Create a page with the elements and structures that Google looks for to rank well on your selected keywords.
  • Learn to manage your own SEO and what to look out for if you are outsourcing the job to an agency.
  • You will learn to use testing and how to go about conducting A/B tests for the always-changing SEO trends.
  • Learners will learn how to put their knowledge into actions at the end of the course with these SEO strategies taught. They will practice, become an expert in SEO, be able to spot any signs of fraud when engaging third party SEO, and oversee the marketing campaigns process as an SEO expert or SEO Dept Head.
  • Learn the Google latest algorithm updates and how it affects your rankings in Google.
  • Learn all on-page, off-page, and technical SEO every marketer should need to stay on the top of Google.
  • Learn how to beat competition rank your web pages and blog post up with expert keyword selections.

SEARCH ENGINE OPTIMIZATION COURSE OUTLINE

Interactive | Lecture based, Questions and Answers, Practice

▷ Introduction to SEO
▷ Understanding the purpose of search engines.
▷ Google’s update and algorithms penalties.
▷ Positive (White Hat) SEO versus (Black Hat) Negative SEO
▷ Keywords are crucial for SEO
▷ Learn the essential steps to successful SEO (On-Page, Off-Page, Technical, Content Marketing)

Interactive | Lecture based, Questions and Answers, Practice, Trial and error.
▷What is keyword research essential for SEO?
▷What are the differences between the long tail and short tail keywords?
▷ Does long-tail keywords yield better conversions?
▷ Validate keywords for SEO using Google trends
▷ Collecting top organic keywords for landing page designs and contents. (Strategies can be used for SEO and PPC)
▷ 4 SEO tools that help you convert broad keywords into topic suggestions
▷ Collecting all your competitor’s top keywords and learn to snatch it one at a time.
▷ How to use related SEO related keywords or LSI keywords?

Interactive | Lecture, demonstration and modeling, case study, questions and answers, group presentation, group project work, practice, quizzes.

▷ Why is it essential to do On-page optimization, and what is it?
▷ Impacts of Title, headings and meta description
▷ What is SEO visibility?
▷ What is the Secure Socket Layer (SSL)?
▷ Importance of SSL – secured websites
▷ Best practices for URL and domain names.
▷ Meta Description matters and best practices to do it.
▷ Best practices to optimize your images.
▷ Best practices for URL length
▷ Best practices to structuring your content marketing
▷ Best practices for your site architecture
▷ Design and UX: Best practices
▷ Mobile SEO
▷ Optimize your page speed
▷ Google Search Console (Creating and adding your website to the Google Search Console)
▷ Improving the user experience of your website
▷ Local SEO
▷ International SEO

Interactive | Lecture, demonstration (visual and verbal instructions), Questions and Answers, Trials and Errors, Case studies, Individual projects)

▷ Are the backlinks still crucial for SEO?
▷ Quality versus quantity of backlinks.
▷ Differences between backlinks and referring domains
▷ The terminologies used in backlinks SEO
▷ More than 200 ranking factors? Let’s drill down on the crucial few that matters.
▷ Why user experience matter in SEO?
▷ The number of images you should add in your post?
▷ Importance of social signals
▷ SEO is all about content marketing
▷ Link building techniques that work
▷ How many internal links should you add in your post?

Interactive | Lecture, demonstration (visual and verbal instructions), Questions and Answers, Trials and Errors, Case studies, Individual projects)

▷ What is negative SEO?
▷ Introduction to some of the Negative SEO your competitors’ practice.
▷ Differences between backlinks and referring domains
▷ 5 SEO tools to help you better analyze your backlink profile
▷ Five of the links to these five different SEO tools to aid you in analyzing your backlink profile.
▷ Steps by steps guide to building your first line of defense against negative SEO attacks.
▷ How to protect the best SEO backlinks in your backlink profile
▷ What to do with 404 not found pages.
▷ Common mistakes made by webmasters

Interactive | Lecture, practices, questions and answers, guided steps by steps, trial and errors, case studies

▷ Learn how to track your keywords, keywords targetting, and improvement plans.
▷ Linking up search console with Google Analytics
▷ Learn to study essential SEO metrics to improve your websites.
▷ Integrate SEO metrics to your digital marketing efforts.
▷ Assessment if SEO is viable for your industries or businesses.

Who Should Attend?

  • Entrepreneurs and business owners who wished to gain access to high potential conversions leads. 
  • Search marketers or digital marketers that wish to learn and improve on the SEO methods and search rankings. 
  • New entrepreneurs that are planning their first business.
  • Working professional looking for career change onto the Digital Marketing Industry.

Prerequisites

  • Basic knowledge of using computer
  • Please bring your own laptop for the course

Laptop can be provided during training upon request (please inform us 7 working days before the start of the course)


More Details

Post Course Support

  • 12 months of email support
  • Discounts will be given for participants who wish to retake the course

Certification

Participants will receive certifications upon successful completion of the course.

Course Fee

$750.00/pax

Class Size

  • Minimum 16 to start
  • The class size is capped at 28 seats (additional 6 seats are reserved for the needy as part of our company Corporate Social Responsibility)

Available Course Dates

  • 3rd, 4th Sept 2020, 9.30 am to 5.30 pm (10pax Avail)
  • 11th, 12th Sept 2020, 9.30 am to 5.30 pm (8pax Avail)

Course Venue

1 Coleman Street, The Adelphi, Singapore 179803

Singapore 179803


FREQUENTLY ASKED QUESTIONS (FAQS)

Search engine optimization (SEO) is the process of improving and optimizing your website content. It is the application of specialist expertise for the purpose of improving the quality and quantity of organic searches (free) traffic from a search engines to a web page or website.

According to reports from both HubSpot and Forrester, more than 80% of the website’s traffic will first begin from a search query. An alarming 74% and above use search engines and website content to dictate consideration and purchasing decisions.

Therefore it is crucial to do SEO, and it is essential in the current business world. No SEO means you will lose these key touchpoints tagged with high sales, losing sales to your competitors daily.

SEO and SEM are both essential components in marketing with powerful search engines. Both help to position your website on top in the SERP on relevant “keywords” users searched on search engines.

The main difference here is SEO places your website in the SERP organically through good optimization of web pages. And, SEM puts your website in search engine results pages (SERPS) through optimization and paid to advertise.

SEO helps you increase sales, profits, leads, brand authority, free traffics and so much more. The traffic from SEO is highly targeted and accelerate sales for your products and services you offer.

SEO is an investment for your websites. This hands-on search engine optimization course will guide you on what is needed step by step and how do you achieve that?

Learn how to make your website rise up on the Google SERP. Train yourself to be able to do full implementation of on-page and off-page, and technical search engine optimization techniques.

By the end of this SEO course, you learn to do SEO yourself. You will know how to tend and manage your content marketing and SEO agency better, and know what is relevant and factors considerations to be able to rank high on Google SERP.

Of course, you and your companies can rank on the first page of Google to many targeted keywords. However, you have to apply the strategies and tactics we taught firmly.

You will also learn to select the right keywords at which time-based on the keyword difficulty to get in potential traffic that converts. Our course will guide you on the essentials.

You will learn to research, select, organize your content to the relevant web site’s pages, and target keywords that matter to your businesses.

We have helped rank for many business organizations, small business owners, government sectors, business corporations throughout the past ten years.

Many of the companies we worked with rank well with their targeted keywords, trainees also improved their landing pages after applying the strategies and tactics learned from course.

In order to build a successful search marketing campaign, you need to abide by the rules of search engines.

Search marketing tactics that violate these rules equate to black hats tactics while search marketing tactics that are abiding by rules set up by the search engines are known as white hat SEO tactics.

Black hat techniques are dirty tactics, serve many detrimental effects and are bad for businesses. This course will emphasize all techniques and encourages students to implement white hat SEO tactics in your campaign.

White hat techniques build better user experience for searchers, they are often rewarded with higher rankings, awarded more traffic, leads and sales from search engines.

Definitely, the course trainer will guide you all the essentials to optimize your website for Google, and some other search engines.

You will learn:

  • How to write the right <title> tag?
  • How to write a meta description and encourages click-through rates
  • How do you properly optimize your URL?
  • How to write good body copy?
  • What is <alt> tag and why do we need to optimize our <alt> tag?
  • How do we gather natural backlinks through content marketing?
  • Why link diversity is important?

There are a total of 5 tactics we can do to earn links and we will be covering all these five approaches in our search engine optimization course.

  • Step 1: You can do a cross-linking of your own content, internal linking strategies.
  • Step 2: Learn how to study your competitors’ links and replicate those relevant to yours.
  • Step 3: Make sure to create generous, useful content of values to your audiences to encourage natural link-building.
  • Step 4: Create content that is worthy of links.
  • Step 5: Publishing primary researches and copies.
  • Step 6: Keep with the news and content.

Yes, it is highly advisable to have your laptop. Many of the techniques require users to try and have a feel of how it is done to optimize your web pages, blog posts of your relevant websites.

Read, learn, practice and be great!


Trainer Profile

Tydus started working with us at Web Leads Digital Marketing Agency back in 2013. He is an SEO consultant that specialized in the sporting and car industries.

Tydus has conducted more than 450 classes for SEO courses and did more than 286 projects under SEO agency. He is well polished and experience to share with you what to do and not to do in this current online world. Well-loved by students to provide well structured, and teaching you only the essential tactics to successful SEO, he will be the number one SEO expert to guide you on everything you need to know happening in the digital world.

 

REQUEST FOR A QUOTE

Learn How to Rank Your Website on Page #1 of Google Today


About Web Leads Digital Marketing Agency and Academy

Web Leads Digital Marketing Agency and Academy is the leading Digital Marketing Agency in Singapore. We have a team strength of about 45 people well versed with all digital marketing techniques from SEO to website development, etc.

We started from 2013 in Singapore, and since the founding, we have successfully served more than 1,200 clients.

You can find us featured in:


 

 

Call/SMS us: +65 8622 7462

Email us: contactus@webleads.sg

Course Fees

$750.00 per pax


  • Minimum 16 to start
  • Class size is capped at 28 seats (additional 6 seats reserved for the needy as part of our Corporate Social Responsibility)
Course Duration:
  • 9.30 am to 5.30 pm/day
  • 2 days course

(Click on the course dates above or the button below to register online)


Learn how your website can steal traffic from competitors by ranking higher on the search engine result pages!

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