Search Engine Marketing

Create campaigns that converts valuable leads!


Search engine marketing (SEM) is one digital marketing strategies that get your website to appear in search engine with paid advertisements. It is one of the most effective ways to grow any business after SEO in today’s context — with millions of companies all aiming at the same eyeballs. You shouldn’t miss these opportunities to sell your products, services, and grow your businesses!

These ads, which are often known as PPC (pay per clicks), put your ads or website onto search engines at the top of the search engine result pages (SERP). It gives business owners/advertisers the opportunity to reach motivated, ready to convert customers at the time they are ready to buy. This advertising method is one of a kind, and thus far, no one can ever compete in this space.

Benefits of incorporating PPC/SEM Digital Marketing Strategies

Get qualified, valuable targeted leads and sales

You get to target customers that are searching for your products and services online through search engines. This action results in higher conversions rates, and business owners get to advertise to highly targeted audiences. You get to use industry-related “keywords” to attract already interested customers ready to purchase products and services you were selling when they searched.

Increase the brand awareness and equity of the products and services

Your ads on the SERP will only be shown to searchers that are interested and related to the keywords you set. With so many eyeballs looking for information and searching with the keywords. You get to create awareness of your brands locally and globally based on the locations you set.

It is a huge exposure together with social media marketing. After all, we need to be where our customers are most hanging out at both offline and online!

Competitive Advantage

SEM like SEO allows you to put your brand and business online in their SERP the whole day, 24 hours a day, seven days a week without rest. Since when we ever see Google rest, right?! Doing SEM will allow your visitors to see and choose your brand over other competitors strategically both locally and globally.

Get the best ROI from the SEM/PPC agency that delivers

We have been in service since 2011 overseas dealing with SEO and PPC campaigns. We had managed tons of projects big and small, and we believe we can use these experiences to deliver strategic, positive long term results for your marketing campaigns.

Our Google Ads Team continues to improve and put in the hard work to improve results and ROAS from any PPC Campaigns.

We pledged to always do the best to:

  1. Reduce the cost per click, increase CPA and ROAS of any given client projects. 
  2. Optimize the landing page with content and structures that lead to a good quality score. 
  3. Increase the impressions and ad scheduling with data given to target high conversions value customers strategically. 
  4. Increase clicks that matter to PPC campaigns. 
  5. We will be consistent in revenue generation using useful Google Ads copywriting and promotion USPs. 


Drop us a WhatsApp message today for fast response at +65 8622 7462, take action and see results!

Web Leads Digital Marketing Agency and Academy are proud to be titled Google Partner since 2015. We proud ourselves to provide valuable, low cost per click with ROAS that is proven to deliver results!

It is now most important than ever to advertise online via search engine, and search engine marketing is the most effective way to promote your products, services and help grow your business!

Search engine marketing is one practice of marketing a business using paid advertisements especially with text ads on search engine results pages also known as SERPs

Lower your bid costs, optimize your landing page, and content with us. There are limitless possibilities for meeting your clientele online today. Show them your expertise, leverage this advertising platform, and beat your competitors! Our strategies will help you generate traffic with no boundary. Take action and get it done today!

Drop us a WhatsApp message today for fast response at +65 8622 7462, take action and see results!

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About Web Leads Digital Marketing Agency and Academy

Web Leads Digital Marketing Agency and Academy (Companies Group) is the leading Digital Marketing Agency in Singapore. We have a team strength of about 45 people well versed with all digital marketing techniques from SEO to website development, etc. You can find us featured in:

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FAQ on Search Engine Marketing (SEM)

Google register about 3.5 billion searches per day (statistic from Some of them could be your potential customers who are searching for your products/services. Can they reach you online?

Similar to Search Engine Optimization (SEO), SEM allows you to target customers who are searching for your products/services. The best part – you only pay when the potential customers are connected to your website.

Traditionally, business owners advertise their products/services using offline channels such as newspapers and magazines. A single full-page advertisement easily cost SGD $6000 per day! Moreover, the majority of this group of audiences may not be your targeted customers.

SEM allows you to target customers who are already searching for your products/services. Thus, your website will only appear if potential customers search for the words or phrases (also known as keywords) that are related to your business. You will only pay when they click on your website and get connected to you. That is also the reason why SEM is also known as Pay Per Click (PPC).

SEM also allows you to place your website above all your competitors giving your business a competitive advantage over them. SEM can even rank above Google SEO organic search results.

Search Engine Marketing (SEM) allows your advertisement to be shown on the relevant content website only if it is within your marketing budget.

Example: If you have a $1000 marketing budget per month, this equates to $33.33 per day. If your targeted keyword cost $1 per click, your budget can only last for 33 clicks. After 33 potential customers have clicked on your advertisement, your advertisement will not be shown anymore until the next day.

Search Engine Marketing Course

Course Schedules:

2 Days (9 am – 5 pm)

Course Schedules:

(Click on the course dates above or the button below to register online)

Be there when your customers search and are ready to buy!