Search Engine Marketing

Create campaigns that converts valuable leads!


Search engine marketing (SEM) is one digital marketing strategies that get your website to appear in search engine with paid advertisements. It is one of the most effective ways to grow any business after SEO in today’s context — with millions of companies all aiming at the same eyeballs. You shouldn’t miss these opportunities to sell your products, services, and grow your businesses!

These ads, which are often known as PPC (pay per clicks), put your ads or website onto search engines at the top of the search engine result pages (SERP). It gives business owners/advertisers the opportunity to reach motivated, ready to convert customers at the time they are ready to buy. This advertising method is one of a kind, and thus far, no one can ever compete in this space.

The advantages of using PPC and SEM Digital Marketing Strategies


Get qualified, valuable leads and sales for your business.


You can reach people looking for your products and services on the internet through search engines. This leads to more sales, and business owners advertise to people who are very interested in their products or services. 

You get to use “keywords” relevant to your business to get customers who were already interested in what you were selling when they did their research.


Add to the brand awareness and equity of the products and services you sell


To show your ads on the SERP, only people who search for the words you set will see them. The keywords are being used by many people looking for information and searching for it. You can spread the word about your brands both locally and around the world, based on the places you choose.

It will get a lot of attention with the help of social media marketing. But, when it comes to our customers, we need to be where they spend the most time.


Competitive Advantage


SEM, similar to SEO, lets you put your brand and business online all day, 24 hours a day, seven days a week, without stopping. For how long has Google slept? Doing SEM will help your customers see and choose your brand over your competitors intelligently both in your area and around the world.

Get the best ROI from the SEM/PPC agency that delivers

SEO and PPC campaigns have been a part of our business in the world since 2011. We’ve worked on a lot of big and small projects, and we think we can use our experience to help you with your marketing campaigns in the long run.

Our Google Ads team is always getting better and working hard to get better results and ROAS from any PPC campaigns that we run.

We said that we would always do our best to: 

  • Lower the cost per click, increase the CPA, and improve the ROAS of any client project.
  • Make sure the landing page has the right content and structure so that it gets a good quality score.
  • Increase the number of times your ad is shown and the time it is shown by using the data you have given to target high-value customers in a smart way.
  • Add more clicks that are important to PPC campaigns.
  • Consistent revenue generation by writing and promoting useful Google Ads copy and USPs.

You can send us a WhatsApp message right now at +65 8622 7462, and we’ll get back to you quickly. Do something and see what happens!

Web Leads Digital Marketing Agency and Academy are proud to be titled Google Partner since 2015. We proud ourselves to provide valuable, low cost per click with ROAS that is proven to deliver results!

It is now most important than ever to advertise online via search engine, and search engine marketing is the most effective way to promote your products, services and help grow your business!

Search engine marketing is one practice of marketing a business using paid advertisements especially with text ads on search engine results pages also known as SERPs

Lower your bid costs, optimize your landing page, and content with us. There are limitless possibilities for meeting your clientele online today. Show them your expertise, leverage this advertising platform, and beat your competitors! Our strategies will help you generate traffic with no boundary. Take action and get it done today!

Drop us a WhatsApp message today for fast response at +65 8622 7462, take action and see results!

FAQs of Search Engine Marketing

SEM stands for “Search Engine Marketing,” and it refers to how you market your business to people who use SEM is a type of digital marketing that is used to get more people to visit a website and make it more visible on search engines.

SEO and SEM each use different tactics, and this is one of the most significant distinctions. In the long run, SEO is more of a long-term approach, therefore expect to see results after many months. SEO is more cost-effective in the long term since you don’t have to pay for every organic search result click. With SEM, you’ll get more quick results in the form of new customers and sales.

90% of online experiences start with a search engine. If you want your business to be found by people who might be interested in your products or services, you need to be where they are looking, which is on the search engine results pages (SERPs).

SEM allows you to reach out to your potential customers quickly. If you aren’t using SEM to market your website, your customers are going to your competitors who are already using SEM.

The first thing you need to do when it comes to SEM is choose the keywords you want to use for your business. Then, sign up for a Google Ads account and set up your campaign. Break your keywords into groups and set a budget for your ad each month. After you’ve made your landing page and ad copy, keep an eye on the campaign’s performance and make changes to make it better.

Each SEM company in Singapore has a different range and quality of SEM services they offer. But there are a few things you can use to figure out which SEM companies are the best: how long they’ve been in business, how big and how many clients they have, how many clients and employees have left, and so on. Web Leads is a top Google partner. When you work with us, you are working with a group of people who are very good at SEM.

PPC is a form of SEM. You can also say PPC is SEM!

Because pay-per-click advertising (PPC) and search engine marketing (SEM) is the same things or at least a big part of the same thing, SEO isn’t any of those.

What may have happened over time because of the many digital marketing acronyms and the need to describe specific paid initiatives outside of Google paid search is that two of the most commonly used cost-driven marketing terms have come to mean the same thing (leading to even more potential confusion from newbies).

I’ve always tried to figure out what things mean in the real world, too, especially acronyms.

It’s easy to get even more lost in the idea from there.

It doesn’t matter if you call it PPC, CPC, paid search, search ads, or something else. We know that paid search marketing is what PPC refers to, and it usually happens through search engines like Google and Bing.

Other terms and tactics used in digital marketing initiatives, especially those related to search marketing tactics (both paid and organic), may not be as simple or clear-cut as they seem to be at first.

We will use Google Analytics to measure and keep track of your SEM results. By setting up Goal Conversions in Google Analytics, you can see how many people who saw your ad came to your site and bought something. It’s also possible to use Call Tracking technology to keep track of the calls you get from your SEM ads.

The best thing about SEM marketing is that it gives retailers the chance to put their ads in front of people who are interested in what the retailer has to offer. It’s the keywords that people use that make the ad show up, so you can hit a home run or sell something every time. If the retailer isn’t working with an SEM marketing company that has a lot of experience and is good at what they do, this strategy can be a hit or miss.

We will provide site performance report on a monthly basis. This report will contain insights on how optimized and well is the performance of the website working currently.

You will get to see the overall site page authority, domain authority, backlinks, traffics, keywords ranking and other information which will aid you in the understanding of how people are interacting with the website.

These reports are gathered through trusted SEO tools like Google Analytics, Ahrefs, Semrush, and Majestic software.

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    About Web Leads Digital Marketing Agency and Academy

    Web Leads Digital Marketing Agency and Academy (Companies Group) is the leading Digital Marketing Agency in Singapore. We have a team strength of about 45 people well versed with all digital marketing techniques from SEO to website development, etc. You can find us featured in:

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    FAQ on Search Engine Marketing (SEM)

    Google register about 3.5 billion searches per day (statistic from Some of them could be your potential customers who are searching for your products/services. Can they reach you online?

    Similar to Search Engine Optimization (SEO), SEM allows you to target customers who are searching for your products/services. The best part – you only pay when the potential customers are connected to your website.

    Traditionally, business owners advertise their products/services using offline channels such as newspapers and magazines. A single full-page advertisement easily cost SGD $6000 per day! Moreover, the majority of this group of audiences may not be your targeted customers.

    SEM allows you to target customers who are already searching for your products/services. Thus, your website will only appear if potential customers search for the words or phrases (also known as keywords) that are related to your business. You will only pay when they click on your website and get connected to you. That is also the reason why SEM is also known as Pay Per Click (PPC).

    SEM also allows you to place your website above all your competitors giving your business a competitive advantage over them. SEM can even rank above Google SEO organic search results.

    Search Engine Marketing (SEM) allows your advertisement to be shown on the relevant content website only if it is within your marketing budget.

    Example: If you have a $1000 marketing budget per month, this equates to $33.33 per day. If your targeted keyword cost $1 per click, your budget can only last for 33 clicks. After 33 potential customers have clicked on your advertisement, your advertisement will not be shown anymore until the next day.

    Search Engine Marketing Course

    Course Schedules:

    2 Days (9 am – 5 pm)

    Course Schedules:

    (Click on the course dates above or the button below to register online)

    Be there when your customers search and are ready to buy!