Be assured of the highest quality of training in the classroom.
In this 3-day comprehensive and hands-on Google Ads (AdWords) Search Engine Marketing (SEM) and Display (PPC) certification course, candidates will learn step by step how to develop a Google search and display advertising strategy and create campaigns that will generate leads, sales, and web traffic.
In the Search Advertising track, candidates will learn how to set up Google Ads search advertising campaigns from scratch. This includes setting appropriate daily budgets and keyword bids, doing keyword research, and writing text ads to drive targeted traffic from Google Search.
In the Display Advertising track, candidates will show that they know how to deliver display ads, such as banner, text, and smart ads, on the Google Display Network (Websites, YouTube, Gmail, and Mobile Apps), in a way that helps them reach their marketing goals.
Candidates will learn how to reach new and existing customers using In-Market, Custom Intent, Affinity, and Remarketing audience targeting, how to improve efficiency with automated bidding strategies, and how to improve campaign performance with Google Ads’ Performance Planner.
Candidates will also have to show that they can use Google’s measurement tools, like conversion tracking, to measure and improve the performance of ad campaigns.
This course will prepare candidates to take two 75-minute Google certification exams that will be given to them during the course.
By getting Google Ads certifications, candidates show that they know how to build and optimize Google Ads campaigns and are qualified to work as online advertising professionals.
How to Start Using Google Ads to Advertise
Anyone who wishes to get the Google Analytics Individual Qualification (GAIQ) certification who is presently working in or searching for a position in a digital marketing department at a company or agency. This course is appropriate for those who have a working knowledge of the fundamentals of Google Analytics, value in-depth data analysis that yields actionable insights, and are eager to learn by doing the technical parts of analytics platforms to advance their skills.
Download the full course brochure here.
Lecture, drill, and practice; instructor-led; group discussion
Overview of Your Measurement Plan GA Configurations
Instructor-led | Lecture, Modeling, and Demonstration
Legal Consequences of Tracking, Cookies, and Data Collection
The lecture led by an instructor, demonstration, and modeling, Practice exercises, group discussions
Lecture, modeling, and instructional leadership | Practice exercises, group discussions
Teaching-led via lecture, modeling, and demonstration Group discussion, drills, and practice
Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.
After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.
“So far, my experience with Web Leads Digital Agency has been positive.” The trainer’s sharing of real-world experiences was beneficial.”
“Tydus is usually quick to respond to questions!” Thank you for your input and recommendations during class.”
“Tydus was able to teach and simplify a complex subject.” I appreciate his patience and industry understanding, as well as his experience in answering my queries.”
“I signed up for this advanced session after attending Rachel’s Basic GA course. I learned a lot from her sharing and knowledge about GA, and it was a two-day intensive training. Even though I’m not an expert in GA, I plan to put what I’ve learned to use within the next 1-2 weeks. Thank you once more, Rachel!”
Get expert advice, learning tools, and help for up to 3 years after training.
One complimentary refresher seat (retake the course online) within three years of course completion.
Ask Me Anything conversations with industry experts are unlimited and free for up to three years.
Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.
Our program to help people find jobs will help you move up in your digital marketing career.
Access regularly updated Advanced Search Engine Optimization course materials for three years.
Choose from online classroom and in-person (face-to-face) classroom learning.
Improved safety procedures in place in accordance with MOH requirements.
Course Length: 2 Days (9am – 6pm)
Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)
Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.
Course Length: 2 Days (9am – 6pm)
There are currently no online course dates available. However, you can sign up to be alerted when they become available.
Questions? Check out the frequently asked questions below.
Bring a laptop with you to in-person training. You can also borrow a laptop from us for the course duration. You should also bring a jacket in case the room gets cold.
Before attending an online class, have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information. Online Classroom Course Schedule
You need to know how to open and close programs, move and drop files, copy and paste text, and other basic computer skills.
If you have never done digital marketing analytics before, you will need to take the WSQ Digital Marketing Analytics course or pass the Google Analytics for Beginners tests before taking this course.
The basics of Google Analytics are taught in the Digital Marketing Analytics course. At the end of the course, Google Analytics Academy will give you a certificate called “Google Analytics for Beginners.”
The Advanced Digital Marketing Analytics course goes into more detail about more advanced Google Analytics ideas and prepares you for the Google Analytics Individual Qualification (GAIQ).
This certification is also given out by the Google Analytics Academy, and it shows that you know a lot about Google Analytics.
You can read both course outlines in detail and get in touch with us if you have any questions about this.
Getting the Google Analytics Individual Qualification (GAIQ) certification shows that you know both basic and advanced concepts about Google Analytics. The certificate is good for one year from the date the test was passed.
Yes. Through our digital marketing hiring and career help programs, we can help people find jobs and help them with their careers. Go to our career portal to find out more.
Yes, you can still get in touch with your trainer after the course.
You can also get help in other ways. after training, such as the Web Leads Insider Community, where you can meet people who share your interests. and industry experts, and live to Ask Me Anything sessions, where you can ask a subject matter expert for advice.
Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.
We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.
Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.
If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.
If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.
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