Pay Per Click (SEM) Services

Pay-per-click advertising is the most efficient and cost-effective method of driving quality traffic to your website. Incorporating a strong PPC campaign into your existing SEO strategy might put your company ahead of the competition.

The battle for visibility in search engine results is more fierce than ever. A strong advertising plan is required for your company to compete on the same level as other industry players. Pay-per-click (PPC) advertising is one of the most cost-effective and efficient strategies to generate web traffic. PPC allows you to pay only when a user clicks on your ad, reducing waste and increasing ROI.

Our paid search marketing experts can design a highly customized strategy for your company to help you reach your target demographic and produce traffic, leads, and sales. To achieve the best outcomes, we continuously test measure and refine all of our programs. We at Web Leads Digital Agency pride our team in being completely transparent, so you can see precisely how much you spend and how much it returns.

What is SEM?

Search Engine Marketing (SEM), often known as Pay-Per-Click advertising, is a digital marketing channel in which firms place advertisements on search engine platforms like Google.

The most significant advantage of SEM is that the adverts target customers who are motivated and ready to buy.

Our SEM professionals provide the following services for your SEM campaign:

  • Keyword and competitor Analysis
  • Ad Copies and Designs That Are Unique
  • A/B Testing of Landing Pages On-page Optimization
  • Preventing Click Fraud
  • Retargeting based on conversion and contact form tracking

Digital Marketing At No Costs

Invest once and generate a never-ending cycle of free leads!

With a beginning marketing budget dedicated to SEM, your website will receive more quality traffic. Some of these visitors will inquire about your products and services.

From there, some of the inquiries will turn into sales, earning you money. And the sales proceeds are put back into your advertising budget. So the profitable advertising cycle continues and grows.

What Is a Landing Page and Why Do You Need One?

A landing page is a page that users get at after clicking your search engine adverts. This is the page where you communicate to your customers and urge them to learn more about your products or services.

Many businesses bring customers to the homepage of their website without realizing that these users may have difficulty discovering precisely what they are looking for.

Landing pages, on the other hand, are targeted and precise. They are conversion-driven and the most crucial aspect of any SEM campaign, designed for purchasers to browse through without interruptions.

We are big fans of landing pages.

Take a peek at our landing page: it’s working if you’re reading it.

Our PPC Services

A great advertising plan is required for your company to compete on the same level as other industry players.

Google Ads

Google Ads is the most used internet advertising platform. A well-optimized AdWords campaign combined with a solid SEO strategy will help you achieve that desired top spot in search engine results pages much faster. Our AdWords experts can also help you change your bids, test new keywords, halt low-performing keywords, and regularly split-test landing pages to get ideal conversions.

Facebook Advertising

Paid Facebook advertising is one of the most immediate ways to reach and engage your target demographic. Facebook advertising allows you to tailor your PPC campaign to your budget and certain demographics such as location, age, gender, connections, and hobbies. Your advertising can then be deployed in a variety of places on Facebook and Instagram. Our PPC experts can assist you in setting up and managing all areas of your Facebook marketing strategy, including account and advertisement administration.

Display Advertising

Display advertising is an effective technique to increase brand awareness online and persuade consumers to visit your website. Display advertising is displayed to your target audience whenever they browse the internet, even if they are not looking for your product or service. Our design and advertising expertise can assist you in creating visually appealing visual and text ads to promote your brand and drive web traffic.

Video Advertising

With over 6 billion hours of video watched online each month, integrating video advertisements on YouTube and other display networks is a great method to broaden the reach of your PPC campaign. We may easily use the power of these video-sharing platforms to reach out to your current and prospective clients.

LinkedIn Advertising

LinkedIn advertising is an efficient way to contact your target demographic in a professional context. With over 500 million members, this B2B social media site offers an incredible selection of PPC marketing possibilities. Despite the fact that LinkedIn PPC is more expensive than other social media advertising platforms, a well-executed LinkedIn PPC campaign can propel your company to new heights. Our team can assist you in generating high-quality leads from LinkedIn by creating effective outreach and advertising campaigns.

PPC Remarketing

PPC remarketing is a low-cost technique to reach out to people who have previously visited your website. We can assist in re-engaging your prospects and ensure that your messages are getting through by displaying the same or similar advertising to individuals who have previously clicked on your ads.

PPC Remarketing

PPC remarketing is a low-cost technique to reach out to people who have previously visited your website. We can assist in re-engaging your prospects and ensure that your messages are getting through by displaying the same or similar advertising to individuals who have previously clicked on your ads.

PPC Remarketing

PPC remarketing is a low-cost technique to reach out to people who have previously visited your website. We can assist in re-engaging your prospects and ensure that your messages are getting through by displaying the same or similar advertising to individuals who have previously clicked on your ads.


Our web development team can build you a site from scratch that meets your needs and is easy to use, clean, and smooth. Talk to us about the goals of your brand, and watch as we make your ideas come to life.

PPC Expert

Tydus Low 

Tydus is the founder and head of the Training department at Web Leads Digital Agency. As a Search Marketing Specialist, he has audited more than a thousand SEO/SEM campaigns, taught SEO to more than 7,000 trainees, and consulted for dozens of SMEs, Global Brands, Academic Institutions, and Government Organizations in the Infocomms, Travel, Hotel, Retail, eCommerce, sports, apparel B2B & B2C industries. His clients include DHL, Fuji Xerox Asia Pacific, Friendly Dolphin, Emmerson, Singhealth, and Amazon. He has worked with many different industries to help them run their PPC campaigns. He knows a lot about how to set up, manage, and optimize pay-per-click campaigns like Facebook Ads and Google Ads, which used to be called Google Adwords.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Marketing. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.


“Tydus did his assessment/evaluation project just like he was told to. Quickly replied to all messages and then met the short deadline. A real master of Google Ads. He helped me understand the quality scores, how to lower CPC, and how to optimize by tracking data. Definitely going to work with him on Google Ad.”


“It was great to work for Tydus. An expert in search marketing and always ready to help and get in touch. He did a great job on my PPC page, and I would definitely hire him again in the future. I just went to one of his digital marketing courses for Google Analytics in June 2022. He comes highly recommended and is a nice guy to talk to. When you work with him, you can expect good results and honesty.”

“Good work!!! Great communication and knowledge, I would definitely recommend. Rachel and Tydus did a great job reorganizing our Google Ads campaigns, setting up tracking and other monitoring tools, and giving us great advice on how to get leads. Overall, I was very happy with the job and will hire again.”

“Working with Tydus was great, and he knew a lot about Adwords and generating leads online. His ideas and suggestions have changed the way we think about getting leads in general, not just online. Most importantly, our online campaigns gave us a good return on investment (ROI).

He is easy to work with, easy to get in touch with, and always ready to talk.

We were very happy with him and would highly recommend him for any project to set up and maintain a Pay-Per-Click campaign.

I would hire him again without a second thought. HIGHLY RECOMMENDED!

Tydus, thanks a lot.”


Why PPC Campaigns With Web Leads?

Get industry experts to speed up your brand awareness and focus on business growth!

You're in good company!

We collaborate with businesses worldwide, from small local startups to well-known global brands, to develop robust and scalable digital marketing strategies based on your specific business goals and market features. To define the opportunity and create a successful growth strategy, we’ll consider your commercial model, the maturity of your digital marketing strategy, the competitive environment, and customer profile.

Test, analyze, and repeat the hypothesis

Web Leads uses a data-driven strategy for performance marketing and campaign optimization with the overarching goal of helping our clients attain the best ROAS while making efficient use of their marketing dollars. This is accomplished by utilizing unique internal technologies and a strict scientific testing process. Maximizing performance over the long run is what makes us valuable. To promote ongoing progress, we posit hypotheses, test them, analyze the results, and put them to use.

Omni-Channel Marketing

For our clients, Web Leads is committed to creating and implementing market-leading omnichannel commerce strategies, including blending online and offline behavior for businesses with physical storefronts. The finest advertising, in our opinion, doesn’t even feel like advertising; instead, it consists of a succession of strategically placed and executed recommendations that correspond to the customer’s online buying journey, guiding them from awareness and consideration to loyalty and advocacy.

Achieve Your Targets 24/7

You can either carry out our strategy on your own, or we can do it for you. In any case, you’re moving toward better outcomes!

30 Minutes of Free Consultation With No Obligation 

We’ll start by having a zoom meeting to learn more about your company and your objectives for digital advertising.


Our PPC management improves ROI for 80% of our clients. Let’s collaborate.

We increase revenue for businesses.

Award-winning digital marketing company Web Leads Digital Agency offers businesses innovative websites and advertising tactics that are focused on return on investment.

Our goal is to give businesses the tools and inspiration they need to work more efficiently and earn more money. Over 500 clients, including some of the biggest businesses in the world, trust us.

PPC experts who can earn you money

We have developed, managed, and launched more than 800 campaigns, which provides us a competitive advantage thanks to our knowledge and experience. With bi-weekly conversations, a dedicated account manager, campaign management, and the knowledge you need to turn your advertisements into sales, we make things simple.

PPC Services & Price

Our Rate:
S$25 – S$160/hour

(Hubstaff Time – Tracking Productivity Tool)

FAQs by Our PPC Experts

Questions? Check out the frequently asked questions below.

How does Google Ads work?

Google Adwords, often known as Google Ads, is Google’s pay-per-click (PPC) advertising platform where you may bid to promote on specific search queries entered by your target demographic. You are charged each time a user clicks on your advertisement and visits your website.

Is Google Ads Expensive?

SMEs spend between $9000 and $10,000 per month on Google Ads, but huge merchants can spend up to $50 million on paid searches if they generate results. Device targeting and ad timing are just two examples of cost-control strategies you might use. Having a paid search expert on your side might help you avoid overspending your marketing budget.

Does Google Ads fit your company's marketing needs?

An effective Google Ads search campaign can begin generating visitors to your website and boosting sales within 24 hours. With a sufficient budget, Google Ads is a viable option for you. If you don’t have a lot of money but yet want to acquire a lot of visitors to your website, you can try an SEO campaign. Like sponsored search, SEO is a long-term strategy that doesn’t come to an end when you cease your PPC campaign.

How Can PPC Aid in Business Growth?

Utilizing PPC strategies might assist you in achieving marketing objectives other than just financial success. PPC adds to objectives including brand awareness, leads, content downloads, competitions, newsletter sign-ups, website traffic, and of course, conversions.

You must determine your own business objectives and how they apply to PPC while developing campaign strategies. A business can simply be searching for strategies to increase the number of people who view the material on their website. At the same time, another may be aggressively promoting sales.

Here are some instances of typical objectives:

Increasing traffic – New businesses frequently want to raise their profile in the community and develop brand awareness. PPC is a fantastic tool for achieving this objective because everything is very measurable. KPIs can be established, and clicks can be counted. Of course, you can go a step further and track the user journeys once they arrive at your website, utilizing the information to inform your changes. Note: When your PPC campaign isn’t geared toward driving sales, you should select broader, less expensive keywords to keep expenses down.

Drive Leads — Leads, whether short-term or long-term, are a major advantage of PPC campaigns. The secret is to track people who arrive at your website via PPC links, guide them toward a conversion, and then implement a plan to convert that lead into a sale. Include a reasonable call to action that drives visitors through the sales funnel on your landing page.

Increase Brand Awareness – Display advertisements are a terrific method to have your brand seen on niche websites that are relevant to your business. Instilling your brand in customers’ consciousness is done in this manner. In the end, it’s possible to monitor impressions, engagement, reach, and frequency.

Generate Income – PPC increases traffic, which increases conversions, which increases sales. PPC advertisements have the benefit of focusing on consumers who are already interested in your goods. If one of your objectives is to generate revenue, you should employ more precise, more expensive language. Even though the premium is pricey, it’s a good investment if you want to increase sales. Remember that you can’t just buy your way out of a crisis; you need a long-term plan and strategy that are suited to your particular market and spending power.

Which campaign best fits your audience and business goals?

We’ve described a few typical PPC campaign outlines to assist you in narrowing down a strategy and deciding which is best for your company’s needs.

A Search Campaign – Your Objectives Are Based on Search

Customers already familiar with your brand are the ones you are aiming for. They have some level of trust, are knowledgeable, and are curious. It’s known as warm traffic.


You are going after customers from other businesses or unbranded cold traffic. They need what you have but don’t know your name or brand. The goal of this kind of promotion is to increase awareness by showcasing your products to users who are conducting relevant searches.

Your objectives in Product Listing Ads (PLA) are sales-based.

Although users are further advanced in the sales process than those targeted by search-based marketing, they are aware of your brand. You want to encourage customers to take immediate action by establishing calls to action and pushing PLAs in the sales funnel. The objective need not always be to increase sales. You might be encouraging leads, email sign-ups, downloads, or profile registrations.


Because users don’t know your brand, you need to increase click-through rates to increase purchases. Once people visit your website, you want to give them something of value that will interest them in your business.

YouTube and Google Display Network

Display advertisements should target people who fit a fairly particular profile regarding demographics and inclinations. You can find the best websites to employ with placement tools (inside of Google Adwords). On these Google-affiliated websites, including Youtube, display adverts appear. Through a targeted website system, your objective is to increase brand awareness.


To find keyword groups to target for your display network advertisements, you should use the contextual targeting capabilities in Google Adwords. It would be best if you used keywords that correspond to the exact actions taken by your audience. Targeting incredibly narrow demographics is the intention here.

What Makes Setting Your PPC Goals Important?

Setting goals is the first and most crucial step when establishing a PPC campaign, just like SEO and other digital marketing tactics. The project’s strategy and workflow are decided by this. Without defining your goals, it may be challenging for you to monitor your development and assess your level of achievement.

Spend some time considering your company’s objectives before drafting a PPC campaign. This should assist you in determining the precise goals that are associated with your paid advertising campaigns and budget.

Start by posing yourself inquiries like these.

  • What do I hope to achieve with my paid advertisements?
  • What are the key performance indicators for my company?
  • What result do you anticipate?
  • Does your company rely on leads?

You’ll be able to navigate your workflow with more accuracy if you ask these questions and are clear about your aims.

Why Website Design Is Important for PPC too

Your website is the most crucial marketing tool you have, yet it doesn’t always get enough attention. To ensure all aims and objectives are achieved, you need an experienced staff on your side who has a solid understanding of what works best in today’s Internet environment! Every design project we work on benefits from applying our skills, much like this sentence.

In PPC management, what does lead generation mean?

Pay-per-click (PPC) lead generation is an online advertising tactic in which you only pay when someone clicks on your advertisement, whether displayed on a search engine, website or social media platform. PPC lets you connect with your target market as they seek information about your good or service.

PPC keyword research, competitive analysis, cross-channel remarketing, and campaign optimization are all part of Web Leads’s lead-generating offerings. Retargeting, which employs paid advertisements to re-engage customers who have already visited your website or social media profile, is another area in which we are experts.

Since this digital marketing business began, we have been using PPC methods for lead generation. We concentrate on Google, YouTube, LinkedIn, Microsoft, and Quora advertisements.

Conversion Rate Optimization for your PPC campaigns?

Your website should be built to turn visitors into paying clients. The process of improving your content to increase conversions is known as CRO.

Conversion rate optimization (CRO) services are designed to increase conversions from your website’s current traffic by ensuring that you are targeting highly qualified prospects. Your home page, landing pages, price page, and blog are important pages to optimize.

Several tools are used by Web Leads Digital Agency to optimize your website. We track your visitors using the best CRO and AI tools, and when it makes sense, we use A/B testing. We offer dynamic name insertions, which let you display more pertinent advertising to searchers, as well as dynamic keyword insertions, which update your ads automatically with the keywords from your ad group. 

Additionally, we make use of the Smart Traffic tool, which optimizes your landing pages by directing each visitor to the page variant that will increase their chances of converting.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.


S$25 - S$160/hour

Hubstaff Time Tracking System

PPC (SEM) Services

PPC (SEM) Services as Executed by Industry Experts

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