Phase 1 – Discovery Sessions
The first stage of Web Leads strategies journey is always about planning, discovery, and sharing sessions to make sure you build one website with a clear objective that will return value on the investment. This meeting will help our team project manager identify the needs of your organization, be it application development needs, copywriting needs, and design needs. We will find out what are the things needed to integrate your marketing and website channels to make it perform it’s best for now and the future.
Critical company information to share during the discovery phase includes:
- Company branding and logo designs
- Brand personality
- Any non-negotiable terms
- If you have web hosting, preferably also share technical information such as server and FTP information
- Shared contact information for the entire team for seamless communication.
Phase 2: Website Design
The efficiency of your website is determined by its design. Our designers will create a design that fits within limits identified and achieves the objectives set.
Our designers will design with the audience in mind:
- Would this encourage customers to take action?
- Will the design influence how customers behave?
- How will the content on your website’s web pages be laid out?
- Is the design responsive and usable on all devices?
- Will it have an impact? Does it appear professional?
At this phase, it’s all about the ecstatic feel of your website, producing the ultimate appearance and feel of the website. Designers will review all of your color choices, photos, videos, and graphics that will be utilized on the site.
You can provide a lot of input, ideas, and comments during the design phase so that we can tweak the design and produce one that your consumers would adore.
Phase 3 – Website Creation
We will begin by incorporating photographs, formatting information, creating unique selling points for your content, laying out testimonials, and other tasks. We integrate your new website into one of our secret domains’ development accounts. You can test the website and browse through it before going live.
We strive to outperform your expectations!
Phase 4: Testing, Launch, and Training
We will test the “sandbox” website at this point before launching it. The sandbox site testing is where you may experiment with the site and figure out what has to be changed and what needs to be done before launching it. You will be able to inspect the content, style, functionality, security, and performance throughout the testing period.
Once you are satisfied with the site, our team will strive to ensure that all “behind the scenes” actions such as computer networking, hosting, and DNS are in place and operational.
As a result, we ensure that your website is a powerhouse that looks fantastic and serves its objective effectively. Additionally, our team will assist you with administering the site behind the scenes, such as critical content updates and revisions as needed from this new website.
Some essential consideration items to check with us before launch:
- Redirects if any
- Favicon display
- Security certificate enabled
- Sitemap file
- Google webmaster tools
- Make it live
Phase 5: Marketing
The problematic effort building up to the website’s launch appears worthwhile, and we should see results soon. But the answer is “no.” It is marketing season, and our team will assist you in putting your company on the map through marketing.
A successful website that generates revenue and sales must be regularly updated with content. You must always enhance and manage your website, just as you would your actual business, and you do not clean it after a year, do you? We tend every day after work to ensure that it appears excellent at all times.
We always make sure that you are paid and that your online business generates a profit; here are the steps you must take:
- Google adores frequent updates of high-quality content.
- Website marketing and promotion
- Continuous improvement and work on the website to ensure it is up to date and functional.
- You should always set aside time to work on, update, and market your website. We give various tools and training to ensure that our clients understand how to get started.
We give tools, information, resources, and suggestions to make it easier to administer your site. If you don’t have the time or an in-house team to accomplish it, we provide monthly website support packages to help you out!
Phase 6: Website Care and Support
Everything appears to be working properly now. However, a business website is similar to an automobile. It should be maintained and serviced on a regular basis, or it will crash and break down sooner or later. Every month, our staff will handle backups, technical maintenance, security, and modifications to ensure that your site is well-maintained in order to maximize your return on investment and get the most out of your website.
You won’t have to worry because our team is working behind the scenes to ensure that everything is done correctly for your website. As our web professionals work hard to ensure you are always generating visitors and purchases from your website, we will manage all of your software updates and breakages.
Our website support and attention are all about saving you time and focusing solely on what is best for you. When you have monthly website care and support plan in place, your website will function considerably faster and provide the best experience for your clients!
Furthermore, it saves your firm money on employing a site designer or developer! Let’s run the numbers:
Hiring a website designer and developer – $4600 or more per month – per person, depending on experience
Our team of website maintenance and assistants costs $40 per hour.
Spending less on labor can save you up to 95% of your money!
Phase 7: Content marketing, landing pages, search engine optimization (SEO), and search engine marketing (SEM)
People are thirsty and want to be informed about all types of content available online now that the world is digitally connected.
Content is the king and the currency that successful brands and corporations utilize to achieve tremendous outcomes.
To stand out from the crowd, you must have high-quality material that differentiates you from your competition and assists you in climbing the search engine ranks.
At Web Leads, we specialize in creating engaging material, such as copywriting, photos, videos, animation videos, and infographics, for all channels such as search marketing and social marketing that appeal to and attract leads into conversions.
SEO not only helps you rank higher on search engine result pages, but it also expands your reach and visibility to potential clients, which leads to increased revenues or profits!
We are an experienced team in designing high-quality landing pages that will take charge and drive all of your marketing activities.
If the channels do not convert clients at the destination, they are merely channel sources. We boost your search marketing ranks in both organic and paid search campaigns, ensuring that you reach all of your clients through these channels!
Phase 8: Reporting, Metrics, Performance, and Analytics.
Web analytics is a tool that digital marketers utilize today to extract meaningful information, touchpoint channels, website behaviors, insights, and trends that we can all use to enhance any business on the planet.
The reporting and analytics data provide digital marketers like us with detailed information on what tiny tweaks or additional inputs we can deliver on our website or through other channels to assist our visitors.
The research provides insights into problems and areas of the website that are working well in terms of KPI. As a result, we ensure that the website is optimized for all user experiences, on-page, and off-page optimization, and technical aspects to ensure that the site consistently generates leads, reach, and conversions that you want to target your potential consumers.
You must make your content and pages appealing enough for folks to visit. There is no such thing as “if you build it, they will come” – employing web analytics gives us input from our clients in minute details to ensure we always have a competitive advantage.
We ensure that every website’s customer activity and ROI are tracked and leveraged to bring profits. Purchase completion, website behavior, page retention duration, and queries made are examples of ROI or ROAs that we follow.