Microsoft Corporation

THE CLIENT

Social Media Marketing | Website Redevelopment | Search Engine Optimization | Email Automation

Microsoft corporation is an international brand powering all computers around the globe. It is a big corporation that deals with both B2B and B2C customers.

1. THE CHALLENGE

Microsoft Corporations needed some outsourcing of website design, re-development on some sections of its website. They would also like to rediscover new opportunity to get more clients to its website through the power of digital marketing. The main challenge here is Microsoft corporations have too much ongoing and have no time to manage their online marketing effort on their own in-house team. They also like to seek digital marketing channels to collect more specific, high potential conversions as well as investors for its B2B sector.

REQUIREMENTS

Google Adwards
Google Display Network
Linkedin Marketing
Website Redesign
Website Redevelopment

2. OBJECTIVES

Google Adwords Paid Advertisements
Create separate ad groups with targeted keywords for both B2B and B2C customers and convert them into potential leads or investors.

Google Display Network Strategy
Display visual ads on relevant audiences to convert traffic into leads down the customer journey funnel.

Linkedin Advertising Strategy
Linkedin is a robust and sophisticated social media channel that is highly relevant to target B2B customers.

Website re-design and development
We change some pages of the website with a new design, redevelop the website for better clarity, and added more simple interfaces.

3. CONCEPTUALISING & PLANNING

Microsoft Corporation is both a B2B and a B2C company with sales, offices, products, and services sold around the world. We target the ads on audiences that are specific around the world. All the potential high conversion clientele that have the power to make decisions in the B2B and people who are more likely to buy through B2C marketing strategies and channel.

We started the campaign via Facebook and Linkedin to cater to tap into traffics of all these kinds of customers.

4. THE DIGITAL STRATEGY

The project started with objectives like reaching B2C customers, B2B customers, and investors. Thus we did keyword researches and based our first action Google AdWords on high conversions competitive keywords in the industry. We then moved onto Google Display Network with selective targeting to reach wider audiences. Linkedin, as mentioned are more useful as compared to other social media channels to reach businesses. We moved on to targeted ads on Linkedin channel to display the ads as well. Among all channels utilized, we use individualistic value propositions to attract and apply conversions for all three audiences.

A. Paid Advertising Through Google Adwords and Display Network

B. Linkedin Advertisements for Precise Targeting

C. Website Redesign and Redevelopment

5. ADWORDS SEARCH NETWORK ADVERTISEMENTS &
GOOGLE DISPLAY NETWORK ADVERTISEMENTS

The objective is clear, and our purpose is to help Microsoft Corporation find all three audiences online. We tried to maximize the ROI while reducing the spending costs by using high targeted keywords for people who are searching for the relevant services.

We designed the landing page and did content marketing on it so that users clicking in will get relevant web pages and content; these lead to better conversions. Of course, not neglecting the wider audiences, we make use of Google Display Network ads with selective targets to advertise through Google’s partner sites.

6. LINKEDIN ADVERTISEMENTS

Reaching The Decision Makers

For B2B audiences, we leverage the use of Linkedin advertisements to target key decision-makers and positions such as executives, business owners, entrepreneurs, etc.

7. LANDING PAGES

Appeal, Inform and Convert

We redesigned and added new landing pages targeted on selected “keywords.” The comprehensive landing page, we made use of well-designed site architecture, call-to-action, copywriting with good information and designs to convince customers of the solutions Microsoft Corporations deliver. The landing pages went through a few rounds of optimizations to make sure it drives conversions.

THE RESULTS

7xGrowth in
Leads and Investors

OUR CLIENT’S OWN WORDS

Jimmy Leong

Senior Marketing Manager, Microsoft Corporation

“To be honest, i was initially not sure whether digital marketing would work for our industry as our clients are wide range, and we were very skeptical of the success rates in acquiring B2B customers and investors. However, Web Leads Digital Marketing Agency and Academy with its team have proven to be successful in driving highly qualified leads that meet our objectives. Jason is truly knowledgeable in the digital marketing field driven by foresight, and we were also impressed by the team’s proactiveness in developing new strategies and managing the campaigns.”

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