International SEO Services

What Exactly Is International SEO?

Optimizing your website so search engines can readily determine which nations you want to target and which languages you use for business is known as international SEO. Optimizing your website for foreign nations is known as international SEO. International SEO helps search engines to readily identify the countries and languages you should target for your business if you aim to go global, especially if you run an eCommerce business.

Target Audience

Marketing directors, managers, secretaries, solopreneurs, content creators, web developers, and anyone starting their own business.

Is It Necessary To Go Global?

Only the best international SEO effort

Internation SEO services maytter. Suppose you know that many of your website visitors are from countries other than yours, speak different languages, or both. In that case, it may be time to adjust your website to provide a better experience for your international visitors.

On the surface, worldwide SEO may appear utterly foreign, yet you may be more familiar with it than you realize. Consider international SEO to be similar to geotargeting, except that instead of optimizing your website to attract traffic from your city or state, you optimize it for multiple countries and languages.

If you want to construct a truly internationalized site (i.e., one that expressly targets a different country and a different language), your top three priorities for achieving this “international geotargeting” are as follows:

With an international-friendly URL structure, specify your target country and/or area (country targeting).
You can use language tags to determine your pages’ language (language targeting).
Create and maintain content in the language of your target users (s). These are the raw materials you’ll rank with.

Sometimes, you may only want to target a single language or country. In certain circumstances, you may only want to focus on one or two of the three objectives. Assume you run an online apparel store specializing in T-shirts with Spanish slogans. Because Mexico is just as important to your organization as Spain, you should target the Spanish language rather than any individual country.

Is International SEO Necessary?

If your company or website caters to a global audience, you should consider incorporating international SEO into your website for other nations.

A strong international SEO procedure might assist your company in scaling and reaching new global audiences. As a result, if you intend to expand beyond Singapore. To get ready for international SEO, you might need to make some changes to your website.

To begin conducting International SEO, you must first decide which nations you want to increase your presence into. Because some nations’ native language is not English, you must create native content to rank in that country’s search engine. As a result, part of the International SEO effort includes localizing material and optimizing for multiple languages.

Best International SEO Practices

Here are some best practices that Web Leads Digital Agency employs for our international SEO clients to help you get started with your international SEO strategy:

Select Your Desired Country.

-

This is the first step you should take before beginning any International SEO strategy. Choosing “global” targeting may be ineffective, especially if your website has a poor Domain Authority (DA). If the DA of your website is low, you should carefully select the target country that you want to start with so that you may focus all of your efforts on these countries to achieve results sooner.

Define the Type of Url or Domain Structure.

-

You can use one of three URL structures: Country Code Top-Level Domain (ccTLD), Subdomain, or Subdirectory. Each of these URL structure formats has advantages and disadvantages. Speak with a professional SEO agency to learn more about what’s different.

Choose Language Based on Your Targeted Audiences.

-

For example, if you are targeting Indonesia, you might choose to optimize for both English and Indonesia Bahasa.

To indicate which languages your content is available in, use Hreflang or Language Meta Tags.

-

Hreflang is pieces of code that tell Google that your website has an alternate version of the content. Please do not utilize machine translations and ensure that the material on your website is in the primary language of the region you are targeting.

Create and adapt your content to the language and culture of your intended audience.

-

Create material appropriate for your target user’s country and culture. Use local terminology, currency, and contact information on the websites for the countries you are targeting. It is critical to consider cultural differences or religious views while developing material, so you do not insult anyone in your target region.

Host your website on a local IP address if you are using a ccTLD.

-

If you choose ccTLD as your preferred URL structure type, make sure to host your website on a local server with a local IP address.

Increase the number of links from local websites.

-

To achieve success in SEO, link building is essential. To obtain higher relevancy, you must create links from local websites during the International SEO process.

Certification

A certificate of completion will be given if the course is successfully completed with at least 75% of the required attendance.

Trainer

Tydus Low

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.

Testimonials

“This SEO course was very helpful, and I was able to help my organization fix problems and increase organic search traffic over the past few months. The presentation materials were thorough and well put together. It was a very educational and enlightening experience.”

“This SEO course has been very helpful to me because it is directly related to my job. I would recommend this course to anyone who is in charge of digital marketing campaigns, whether they do it themselves or hire someone else to do it.”

“SEO is a technical and dry subject, but Rachel’s SEO training class isn’t like that at all. She didn’t use too many technical or big words so that my classmates who weren’t as technical could also understand. She uses single examples and illustrations to help me and the other people in my class understand. She also says important ideas over and over again to make sure we remember them.

Rachel’s instructions during our hands-on sessions are clear and to the point. She talks about what was done and what happened as a result. The pace of the class was good. Even the older people in my class, like my uncles and aunts, can follow along and do the practical work.”

Thank you very much, Rachel, for getting me started with SEO.

“The SEO course materials were very useful and covered a lot. The two-day course taught me a lot about how SEO works and what its implications and strategies are. This course was helpful, and Tydus was a great teacher. He is a very knowledgeable expert who took the time to slowly and thoroughly explain ideas, strategies, and SEO tools to use.”

Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.

Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.

Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.

Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.

Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Dates for In-Person Courses

-

Improved safety procedures in place in accordance with MOH requirements.

Course Length: 2 Days (9am – 6pm)

Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)

Dates for Online Classroom Courses

-

Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.

Course Length: 2 Days (9am – 6pm)

Course Timetables:

There are currently no online course dates available. However, you can sign up to be alerted when they become available.

Services Fees

Hourly Rate
S$50 – S$180 (inclusive of GST)

FAQs

Questions? Check out the frequently asked questions below.

What are the differences between local SEO and international SEO?

-

The most significant distinction between local and international SEO is scale. While local SEO focuses on keywords and people inside a specific geographic area, international SEO targets audiences worldwide.

There are four significant distinctions between local and international SEO:

Cost: Foreign SEO operations are expensive because of their size and reach.
Material: Creating substantially more content than you would for a local SEO plan is required to ensure worldwide reach.
Acquire: International SEO broadens the target market you’re attempting to capture, necessitating extensive study to guarantee your brand meets client expectations.
International SEO operations face significantly stronger competition for keywords and clients. Instead of competing with other firms in your local sphere of influence, you may face worldwide enterprises.

How to Be Successful in International SEO?

-

Regarding international SEO, there are two significant factors to consider: the Content Marketing strategy and the technical aspects of the website or blog.

Why do I need to think about or consider International SEO?

-

Implementing an SEO strategy for your English website is an excellent way to get noticed by search engines. However, if you’re localizing your website into multiple languages without an international SEO strategy, you’re passing up a huge opportunity to reach your target foreign language audiences. People prefer to browse the internet in their native language. Understanding how they search – what terms (keywords) they enter into search engines – and then optimizing your multilingual websites is a critical component of global SEO.

We already have our English keywords. Why isn't simply translating them for our multilingual websites sufficient?

-

Many people believe that simply translating the English keywords is sufficient, but this is not the case.

The keywords must be transcreated, which is the process of taking English keywords and researching terms in the target languages by SEO-trained linguists. For more information, see the article An Introduction to International SEO Keyword Research and the Transcreation Process.

How do I create a domain structure for my multilingual websites?

-

There are basically three choices:

Country code top-level domains (ccTLDs) or unique domain names: (For example, domain.fr, domain.de, domain.ch)

Subdomains for each country (e.g., fr.domain.com, de.domain.com, ch.domain.com)

Country and language subdirectories (for example, domain.com/de, domain.com/fr, domain.com/ch, domain.com/us/en, domain.com/us/es, and so on)

There is no clear answer because each of these options has advantages and disadvantages. There are technical aspects of your website to consider, such as international targeting, website speed, the use of hreflang codes, and so on.

For more information, please see Google’s tips and don’t hesitate to contact us. I’d be delighted to go over these options with you.

What exactly is a hreflang tag?

-

Hreflang is a tag that allows you to specify which language you want Google to serve up on a specific page. Implementing hreflang codes appears to be a simple task, but there are some considerations to make, just as there are when setting up your domain structure.

Okay, our multilingual websites have been optimized. Are we done now?

-

Optimizing your multilingual websites is a critical component of international and global SEO. Your efforts, however, do not end there. Creating and implementing a multilingual content marketing strategy is critical to your long-term success and will eventually result in your web pages ranking high in search engines.

How can I get started with multilingual SEO?

-

Global SEO takes time and resources, and it is not a service that anyone can provide. If you’d like to learn more about how I might be able to help you and your company, please don’t hesitate to contact Web Leads Digital Agency.

What exactly is international SEO?

-

International SEO (ISEO) is the process of optimizing your localized and multilingual websites to rank at the top of search engine results pages after properly optimizing the source language website. It entails addressing all ranking signals in Google’s (and other search engines) algorithms. The majority of ranking signals can be “placed” on one of the five pillars listed below:

A website’s technical health
A website’s functionality and usability
On-page SEO includes things you can do on your websites, such as keyword research, website content creation and optimization, meta tags and alt/image tag optimization, content marketing, and more.
Off-page SEO refers to things you can do outside of your website, such as increasing backlinks from other high-quality sites to your website, adding your website to business directories, and so on.
Marketing on social media

A solid international SEO strategy is built on content creation and marketing.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.