Google Adwords Training Course
Understanding Paid Search and Overview
Google Adwords recently changed its name to Google Ads on July 24th, 2018. It still functions the same as Google Adwords with it representing the full range of campaign types including search display and video.
2 Days comprehensive Google Ads Course to get you started and start learning the right ways to do paid search advertising with Google. Paid search is also known as Pay-Per-Click (PPC), Cost-Per-Click (CPC), or Search Engine Marketing.
Paid search is a new way of advertising when search marketers will pay Google or other search engines. Search engines will then sort through their algorithms and have your website placed on top of the search engine result pages. Paid search needs knowledge and is not for everyone.
If you have a clear way to sell your products and services (online/offline), then try paid search and see if it works for your businesses. You can start with a search, experiment it to see if it returns more than your investments.
If you sell canned soup, for example, it is well better off to stick to organic search. It is not worth it to pay $1.00 for everyone who types in “cream of mushroom.” You are probably going to attract a lot of people looking for recipes with no conversion values. For most companies, it is worth trying to test many “keywords” to see which one will pay off for you.
Google Adwords Course Key Features
- SkillsFuture Credit 100% subsidy cover for the course
- Learn from an active Google Ads (PPC) Agency that manages more than SGD 1.07 million of ad spend!
- Course modules are up-to-date
- Practical and Hands-on courses.
- Creating your first ad campaign guided step by step
- Strategies are practical and actionable to try after the course.
- The curriculum is structured and developed by PPC experts with extensive experience.
Our experts have done more than 400 projects globally in a wide range of industries. - Live examples & case studies
- Certificate of Completion
- Support provided after the course
About The Course
Our comprehensive 2-days Google Ads (Adwords) PPC course will equip you with all the practical knowledge and skills that you can apply to your Google ads campaign. You will learn how to create a Google ad from scratch. Learn the exact techniques we used on our client campaign; these will help you save costs and boost ROI.
The most popular form of paid search are the pay per click (PPC) marketing or the cost per click (CPC) marketing.
We will share all the information you need in this course such as how quality score, bidding costs affects your advertising rankings and the technology behind this whole search ecosystems.
We do not teach just for the sake of teaching; we want you to succeed; we are focused on guiding you onto doing the right things for business success.
COURSE HIGHLIGHTS
In this Google Ads (Adwords) Training Course, you will learn:
Introduction to Google Adwords such as creating accoun from scratch, understanding Adwords and payment setting
Google Adwords search and quality score
Understanding quality score and its correlation with the ranking and money spent.
Adwords Tree – Campaigns, Ad sets and Ads.
How to select the right keywords
“Secret” techniques to analyse and optimize your campaigns based on industry experts insights (Google’s official Certification study guide never teach you this)
Learn techniques to measure, analyze, and optimize your campaigns based on industry experts insights (Google’s official Certification study guide never teach you this)
Dynamic keyword insertion ads and strategy
Introduction to Google Adwords display
True view ads (Youtube advertising)
Cases studies of successful ads and how to create them.
And much more
COURSE OBJECTIVES
By the end of the class, participants will be able to :
Set up a Google Ads Search and Display advertising campaign from scratch
Perform detailed segmentation and organize the structure of keywords, ad campaigns, ad sets, and ads for better Google ads.
Create successful text and display ads that drive clicks and conversions
Conduct effective, extensive keyword research with Google Planner, SEO software and tools
Set up conversion tracking for measuring performance and to enable advanced bidding options (e.g. Enhanced CPC, Target CPA, Target ROAS)
Learn how to create a responsive search ads.
Learn how to create remarketing campaigns to do advanced targeting and excluding audiences.
Learn how to check the ROI of your campaign using Google analytics data.
COURSE OUTLINE
Instructor-led | Mode of delivery (Presentation, Questions and Answers, Instructional, Real Examples)
- When and why we choose to use Google Ads.
- What is Google Adwords Search and Quality Score?
- What are the five factors that affect Ad Rank, which is crucial to your payment and SERP positions?
- Do you know the three factors that determine the quality of the ad? (Expected clickthrough rate, Ad landing page experience, Ad relevance)
- How to improve your Ad Rank?
- What is ad extensions?
- Why we have to do more now to help Google show relevant ads
Do you know we can actually create mapping for conversations that are happening now in social media?
We can use the conversations that are happening online now related to the brand to set them as target audiences and personas.
This will ensure a wider segmentation and in turn make the brand positioning more accurate.
Find people who are already an influence in a specific given market segment or subject area which are relevant for your brand.
This kind of mapping will help in the process of finding the right brand ambassadors with the power to influence.
In turn help to increase the effectiveness of marketing campaigns.
Who should attend?
- Entrepreneurs who wish to use Google Ads to get leads
- Aspiring entrepreneurs who want to start their own business
- Digital marketers who want to learn and improve their existing Google Ads campaign
- Working professionals who are looking for a career change to the digital marketing industry
Prerequisites
- Basic computer knowledge
- If possible, bring your own laptop to class is most ideal.
However, laptop can be provided during training upon request (please inform us 7 working days before the start of the course)
More Details
Post Course Support
- 12 months of email support
- Re-attend the course at discounted rates.
Certification
Certifications will be issued upon successful completion of the course.
Course Fee
$750.00 per pax
Class Size
- Minimum 16 to start
- The class size is capped at 28 seats (additional 5 seats are reserved for the needy as part of our company Corporate Social Responsibility)
Available Course Dates
- 3, 4 January 2020 (Fri, Sat), 9.30 am to 5.30 pm
- 10,11 January 2020 (Fri, Sat), 9.30 am to 5.30 pm (full house)
- 28, 29 March 2020 (Sat, Sun), 9.30 am to 5.30 pm
- 11, 12 April 2020 (Sat, Sun), 9.30 am to 5.30 pm (full house)
- 18, 19 April 2020 (Sat, Sun), 9.30 am to 5.30 pm
Course Venue
TBC
FREQUENTLY ASKED QUESTIONS (FAQS)
Google Ads is a digital marketing advertising strategy where marketers use search networks. And responsive search ads that allow them to put their website on top in the search engine result pages. Digital marketers can pay to have their ads display offering their products and services to attract users to their website or landing page.
Of course, Yes. You will be attempting to the Google Adwords Certification Exam at the end of the course. Google will reward you with a certification from Google once you finish the test with a passing score of 80% and above.
It will be good to have Google Ads account set up before the class. You will be able to understand better. You will also be taking home campaigns done in class for practices at your own time and paces at home. For those who do not have, we do provide demo accounts.
The passing rate for students who have attended our course is 90% and above per class (9/10). The passing score for the Google Ads exam is 80% and above.
We cover more than what you see on the official Google AdWords certification course. We teach you the tips and secrets that Google does not want their own advertisers to know so that they can spend more money on the CPC. It may help you spend more to get better results, but it that necessary? You need to avoid all these costly mistakes we once made, and these courses will teach you all these shortcuts.
These courses will build you up your Google Adwords knowledge. You can be someone who know nothing to someone who has an advanced understanding of how Google Adwords works. You will be given many successful ads and campaigns, study them, and know what you need to do to be equally as successful when it comes to Google Ads. We will help you understand the 2019 Google Adwords search analytics and its essentials.
Trainer Profile
Rachel is armed with more than seven years of digital marketing it’s own businesses. Rachel is currently both a serial entrepreneur and trainer at Web Leads Digital Marketing Agency and Academy. She was previously working with DBS and a digital agency; from there, he managed Google ads campaigns of more than 1.5 million per year just from its properties projects. He has worked with sports, properties, banks, cars, and interior design companies.
She had made enough mistakes before her successful breakthroughs. She is an expert in search marketing (paid search and organic search.) And now leads the digital marketing team specializing in teaching Google Adwords, and Search Engine Optimization programs at Web Leads Digital Marketing Agency.
Google Adwords Course
Comprehensive Google Adwords Course to get you started with paid search marketing!
About Web Leads Digital Marketing Agency and Academy
Web Leads Digital Marketing Agency and Academy is the leading Digital Marketing Agency in Singapore. We have a team strength of about 45 people well versed with all digital marketing techniques from SEO to website development, etc.
We started from 2013 in Singapore, and since the founding, we have successfully served more than 1,200 clients. Here are some of them:
You can find us featured in:
Call/SMS/Whatsapp us: +65 8622 7462
Email us: contactus@webleads.sg
Course Fees
$750.00 per pax
- Minimum 6 to start the class
- Class size is capped at 20 seats (additional 6 seats reserved for the needy as part of our Corporate Social Responsibility)
Course Duration:
(Click on the course dates above or the button below to register online)
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