Course Description

Candidates will be taught step-by-step how to design a Google search and display advertising strategy, as well as campaigns to generate leads, sales, and site traffic in this 3-day thorough, including a hands-on Google Ads (AdWords) Search Engine Marketing (SEM) and Display (PPC) certification course

Candidates in the Search Advertising track will learn how to create Google Ads search advertising campaigns from the bottom – up. This includes setting appropriate daily budgets and keyword bids, researching, and writing text ads to drive targeted traffic from Google Search.

In the Display Advertising track, candidates will show that they know how to deliver display ads, such as banners, text, and intelligent ads, on the Google Display Network (Websites, YouTube, Gmail, and Mobile Apps), in a way that helps them reach their marketing goals.

Candidates will learn how to reach new and existing customers using In-Market, Custom Intent, Affinity, and Remarketing audience targeting, how to improve efficiency with automated bidding strategies, and how to improve campaign performance with Google Ads’ Performance Planner.

Candidates will also have to show that they can use Google’s measurement tools, like conversion tracking, to measure and improve the performance of ad campaigns.

This course will prepare candidates to take two 75-minute Google certification exams that will be given to them during the course.

By getting Google Ads certifications, candidates show that they know how to build and optimize Google Ads campaigns and are qualified to work as online advertising professionals.

Read more: How to Start Using Google Ads to Advertise.

Target Audience

This course is intended for Marketing Managers, Marketing Executives, Performance Marketers, Media Specialists, Business Owners, and Individuals who oversee or execute Google Ads component.

Course Highlights

Trainees will learn the following throughout this SEO course:
  • The most recent Google algorithm modifications and how they affect your website rankings
  • What should any website feature in order to rank on Google’s first page? (complete with infographics)
  • How to Outperform the Competition in Keyword Research
  • How to Get High-Quality Editorial Backlinks Using a Few Easy Techniques (completely white-hat)
  • Important on-page and off-page ranking elements that every marketer should be aware of in order to stay on top of Google
  • How to build keyword ranking reports, track and measure the ROI of SEO initiatives, and make strategic changes (SEO analytics)
  • How to manage SEO campaigns in-house or with the help of an SEO agency
  • and a lot more

Course Objectives

At the end of the course, trainees will be able to do
  • Keyword research that is thorough and useful:
  • Understand and apply white-hat on-page optimization approaches.
  • Understand how to discover link-building possibilities and apply them to existing Search Engine Optimization operations.
  • Understand how to do competitive SEO analysis using various SEO tools.
  • Be able to build SEO efforts that are ROI-focused.
  • Be able to optimize a website both locally and globally.
  • Be well-versed in SEO concepts, as well as the necessary technique and processes.
  • Be able to monitor and manage SEO strategies in-house or through an agency.

Course Outline

Fundamentals of SEO

Instructor-led | Lecture, case study, group discussion, and group presentation

  • What is SEO, and how does it work?
  • From a business point of view, why SEO is important? 
  • Advantages and Disadvantages of SEO? 
  • SEO Case Studies of Both What Works and What Doesn’t?
  • A look at the four steps of SEO
What does manual CPC mean?

Manual CPC is an abbreviation for cost per click, meaning exactly what it sounds like. You will choose how much you want to pay per click. The advertisers have complete control over the maximum bids, which means how much you are willing to pay for ads for specific keywords and placements. Our agency promotes manual CPC because it is the most profitable strategy while giving you the most control over the cost and direction of your ads.

What are price extensions, and why are they used?

This is a great extension that can be used by almost every business out there.
The great thing about price extensions is that once Google uses this extension for your ad, it will get much more attention. It will take up a lot of space on the page, and we know that more space on the page means that it will be easier to see. This usually means that there will be more clicks and more sales.

Understanding Conversion Tracking

Setting up conversion tracking is a game changer for Google Ads. You will get really clean data so you can compare how much you are spending on ads and how much of it you are making back.

We’ll show you how to use the dashboard and figure out what people are doing on the site, how many clicks we’re getting, and what they’re doing when they get there.
This will help us determine how well our Google Ads campaign is going.

What is Ad Rank?

Your ad’s display position is determined by its ad rank.

Off-Page SEO: Strategies for Link Building and Content Marketing

Instructor-led | Lecture, demonstration and modeling, drill and practice, case study, and individual project work

  • Why is it important to build links?
  • The parts of a good backlink The most important off-page SEO ranking factors
  • Social media signals
  • Strategies for building links that work


A certificate of completion will be given if the course is successfully completed with at least 75% of the required attendance.


Tydus Low 

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.


“This SEO course was very helpful, and I was able to help my organization fix problems and increase organic search traffic over the past few months. The presentation materials were thorough and well put together. It was a very educational and enlightening experience.”


“This SEO course has been very helpful to me because it is directly related to my job. I would recommend this course to anyone who is in charge of digital marketing campaigns, whether they do it themselves or hire someone else to do it.”

“SEO is a technical and dry subject, but Rachel’s SEO training class isn’t like that at all. She didn’t use too many technical or big words so that my classmates who weren’t as technical could also understand. She uses single examples and illustrations to help me and the other people in my class understand. She also says important ideas over and over again to make sure we remember them.

Rachel’s instructions during our hands-on sessions are clear and to the point. She talks about what was done and what happened as a result. The pace of the class was good. Even the older people in my class, like my uncles and aunts, can follow along and do the practical work.”

Thank you very much, Rachel, for getting me started with SEO.

“The SEO course materials were very useful and covered a lot. The two-day course taught me a lot about how SEO works and what its implications and strategies are. This course was helpful, and Tydus was a great teacher. He is a very knowledgeable expert who took the time to slowly and thoroughly explain ideas, strategies, and SEO tools to use.”


Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.


Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.


Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.


Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.


Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.


Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Dates for In-Person Courses

Improved safety procedures in place in accordance with MOH requirements.

Course Length: 2 Days (9am – 6pm)

Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)

Dates for Online Classroom Courses

Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.

Course Length: 2 Days (9am – 6pm)

Course Timetables:

There are currently no online course dates available. However, you can sign up to be alerted when they become available.

Course Fees

Course Fee:
S$550 (inclusive of GST)


Questions? Check out the frequently asked questions below.

Is there anything I need to do before attending the course?

Bring a laptop with you to in-person training. You can also borrow a laptop from us for the duration of the course. Also, bring a jacket just in case, the room gets cold.


Before attending an online class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.


Because there will be WSQ assessments in this course, you must bring your NRIC or other forms of picture identification for ID verification.

Are there any other requirements I need to meet before I can sign up for this course?

You need to know how to open and close programs, move and drop files, copy and paste text, and other basic computer skills. If you have never worked in sales or marketing before, it is recommended, but not required, that you take the Digital Marketing Essentials Course before this one.

Do you help people looking for work who want to get into digital marketing?

Yes. Through our digital marketing hiring and career help programs, we can help people find jobs and help them with their careers. Go to our career portal to find out more.

What distinguishes this Digital Marketing Essentials course from the Digital Marketing Strategy course?

The Digital Marketing Fundamentals course will provide you with the fundamentals of digital marketing, as well as popular vocabulary and an overview of the main digital marketing platforms. The Digital Marketing Plan course delves deeper into how these various channels and platforms should interact with one another and how to create a digital marketing strategy to reach a cohesive aim.

Is one day enough to complete the learning objectives?

This course is designed to provide bite-sized but comprehensive knowledge in a single day. If you believe you did not meet the learning objectives at the end of the course, you are always welcome to retake it online at no cost to you.


Is there anything I need to do before attending the course?

Before class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.

Are there any other requirements I must meet in order to attend this course?

You must have basic computer navigation skills, such as opening and closing files, dragging and dropping, and copying and pasting files.

Although not required, any familiarity with sales and marketing ideas will be beneficial.

Will this course provide me with the necessary abilities to land a job as a Digital Marketer?

Though you will learn important skills and knowledge after completing this course, getting a job in digital marketing would require some field experience. You may learn more about starting a career in digital marketing by visiting our Digital Marketing Career Portal.

How do I register?

You can register for this course by clicking on this link. We will contact you via email regarding your course registration once you have registered for it.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee


inclusive of GST

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