Facebook Marketing Course

Facebook Marketing Course will guide you on the essentials to connect with your B2C customers socially.

Facebook Marketing Course in Singapore

Overview

Facebook is the number 1 site for people to get together, connect, and share anything online. Over the years, it has grown to become one big venue that allows businesses to interact with customers, do self-promotion, and provide one-of-a-kind customer services.

With an approximate 2.45 billion users as of the second quarter 0f 2019, it is now the world’s biggest social network. It has a proven ROI of accelerating conversions and converting leads into paying customers. Thus, it is one channel you should not miss in this digital world today.

Facebook affects search engine results on Google and Bing. It has a great deal of ranking potential for branded, subject-based, and personal name queries on Google.

From foodies lovers, animal lovers to sports enthusiasts, Facebook has many members with every unique interest beyond your wildest dreams.

Facebook can deliver massive reach due to its growing population. It works exceptionally well for B2C, and even B2B can now leverage it for multi-touch B2B marketing.


Facebook Marketing Course Key Features

  • We manage more than 400 campaigns yearly globally, learn from the expert that knows everything you need to know. 
  • Our agency has spent more than 300k on Facebook ads globally. 
  • Lower your ads costing through our success method.
  • Campaigns with hands-on case studies we have worked on. 
  • Facebook campaign creation guided step by step
  • Learn to use advanced features available only in the Facebook business manager.
  • Course modules are up-to-date 
  • Certificate of Completion
  • Our course will teach you how to use and optimize every type of Facebook campaign, custom audiences, and pixels.
  • Our curriculum is comprehensive and developed by Facebook experts with extensive worldwide experiences. 
  • Practical Training
  • After course support

About Facebook Marketing Course

Our comprehensive two days facebook marketing course will equip you with anything you need to know about Facebook. All strategies, frameworks, case studies, tools needed are highly actionable, and you can apply to your job or businesses.

International, Local, B2B, and B2C scenario case studies with hands-on activities to better understand the concept and what can be applied during real-life situations. Students will learn to measure and optimize their Facebook marketing campaigns effectively.

You will also understand the limitation of why Facebook is more effective in B2C as compared to B2B.

Understand why LinkedIn Marketing is actually more effective when it comes to B2B consumers.

This course is for all beginners, intermediates, or advanced Facebook enthusiasts.


COURSE HIGHLIGHTS

In this Facebook Marketing Course:

You will learn the seven keys to Facebook Advertising Success.

You will learn how to set up a Facebook Advertising account, Facebook Business Manager.

You will learn from some of the practical and successful Facebook Ad examples.

You will learn how to choose the right campaign objective. People usually get it wrong while given so many options like awareness, considerations, conversions, reach, app installs and store visits, etc.

You will receive tips for writing winning ads, videos, image creative that deliver good promotions.

You will learn how to do targetting through locations, demographics, interests, behaviors, connections, ad placements, and budgets to reduce costs and improve positive ROI.

You will learn how to improve the performance of your ads. You will acquire strong knowledge on how to analyze Ad reporting information and how to make use of A/B testing.

You will learn how to gain Facebook search results advantages and what are the effective ways to make your pages and groups appear when users search on Facebook.

 

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COURSE OBJECTIVES

This Facebook Marketing Course will help you to acquire competent knowledge and skills to master Facebook advertising. You will be able to grow any business with this Facebook marketing strategy, Ad retargeting and remarketing. You will be able to execute all these knowledge into actions:

You will learn how to use the power editor to do easy split testing and align it with your KPIs and ROI for business owners.

You will learn how to manage in bulk with the power editor.

You will know how to create a Facebook Page and interpret Facebook Page reports.

You will understand the critical ad policies associated with Instagram and Facebook Ads.

You will gain information to set up better Facebook campaign objectives such as brand awareness, reach, traffic, lead generation, etc. Learn how all these selections affect the actions of customers, deliverables, and ad sets.

Learn advanced Facebook Advertisement techniques, such as Facebook Pixels. Understand the benefits of Facebook Pixel; why have it set up on your website.

Learn how to use Facebook Insights & Analytics to measure your posts and campaign performance.

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COURSE OUTLINE

Led by instructor | Lecture, group discussion, questions, and answers.

▷ Introduction to Facebook Marketing
▷ Understand how Facebook, LinkedIn, Instagram, Youtube, Twitter work together
▷ Pros and cons of using each Facebook channel.
▷ Selecting and interacting them together for successful Facebook marketing campaigns.

Interactive | Lecture based, Questions and Answers, Practice, Trial and error.

▷ What is Facebook Profile and Facebook Page?
▷ Creation and optimization of Facebook Page
▷ Claiming your vanity URL on Facebook
▷ Top SEO tips to incorporate into your Facebook Page.
▷ Keyword Research is also crucial for Facebook Page
▷ Using keywords in your Facebook Page description
▷ Understand why Facebook account is essential to Facebook Page

Interactive | Lecture, demonstration and modeling, case study, questions and answers, group presentation, group project work, practice, quizzes.

▷ Determine the most suitable social channels and how to make them work together
▷ Learn the differences between boost posts; ads create tool and power editor.
▷ Different types of Facebook Page case studies
▷ Creation of your Facebook Page

Interactive | Lecture, demonstration (visual and verbal instructions), Questions and Answers, Trials and Errors, Case studies, Individual projects)

▷ Know and creation of buyer personas.
▷ Target your personas through locations and demographics
▷ Targeting interests, behaviors, and connections.
▷ Understand Ad placements
▷ What are your budgets?
▷ What ad creative should you use?
▷ Tips to help you write winning ads.
▷ How to place ad orders?
▷ Some of the key advertising terms
▷ How to analyze and create an ad report?
▷ Learn to view your billing summary

Interactive | Lecture, demonstration (visual and verbal instructions), Questions and Answers, Trials and Errors, Case studies, Individual projects)

▷ What is Facebook Pixel (Advanced)?
▷ How do you install the Facebook Pixel for applications?
▷ What is website custom audiences?
▷ What are email list custom audiences?
▷ Page engagement custom audiences.
▷ Video views custom audiences, lookalike audiences?
▷ Page likes with custom audiences
▷ Videos Ads, Lead Ads, Instagram Ads, App install, Engagement Ads, Dynamic Ads for eCommerce, Collections Ads for eCommerce, Canvas Ads, Offer Claims Ads, Local awareness Ads, Event Response Ads.

Interactive | Lecture, practices, questions and answers, guided steps by steps, trial and errors, case studies

▷ Learn how to use Power Editor? What is the Power Editor?
▷ Do split or A/B testing with power editor.
▷ Managing Facebook in bulk through power editor.
▷ What is the business manager? Why do we need to use the business manager?
▷ Roles and permissions for business manager
▷ Custom conversions and standard events
▷ Using Facebook marketing partners (FMP’s)
▷ Do you want to start a Facebook Ads Business?

TARGET AUDIENCE

Marketing Executives, Digital Marketer, Social Media Managers, Entrepreneurs/Business owners, bloggers, anyone who is looking to learn highly paid, in-demand marketing skills, and people who manage Facebook marketing and Advertising daily.

CERTIFICATION

We will issue a certificate of completion after achieving at least 70% attendance for the course. You will have to be able to show proficiency in creating and managing your own Facebook Page and Facebook Ads.

PRE-REQUISITES

We will provide each student with a windows laptop and a Facebook Page Demo Account. However, it will be better for students to have their laptop and Facebook Account set up for better learning. Students must possess basic computer knowledge

 

FREQUENTLY ASKED QUESTIONS (FAQS)

Of course, we will teach you how to run Instagram Ads, Facebook Ads, Messenger Ads, Whatsapp Ads, Youtube Ads as well through this Facebook Marketing Course.

It is good to have a Facebook account or create one Facebook account prior to the start of the course so that you can learn faster. However, if you do not have one, we do have a demo account for you to try it out yourself during the course.

You don’t need to have a Facebook page before the course; however it is good to have one. Our instructor will guide you on the step by step to the creation of a Facebook page. It is the cornerstone of starting and running your Facebook Ads.

We recommend you to have a business or personal website before the course. It will be more useful for you taking this course. However, Our Facebook Marketing Course will work well with or without have a website yet.

We have structured the course to be easy and yet conducive enough for anyone to learn it fast. We will take you from any beginner to an advanced level throughout the two days. You will be able to ask questions and be answered by industry experts on all relevant queries you have. You will learn specific and get shortcuts to all the essentials of advertising via Facebook Ads and managing Facebook Page.

Based on the previous campaigns we have done. We concluded that the price for Avg CPC Facebook Ads is generally $1.72 with the latter at $2.69 for Google Ads. I would say both ads are essential for overall digital marketing processes. Facebook Ads are best to help businesses seeking out to increase awareness; they may not have heard of the products and services yet. Businesses will get to introduce themselves through attractive images, text, and video. Google Ads are best for businesses that their customers have known about the needs and wants of their products and services. They are usually already at the buying phase and highlighting clear advantages to buying from you will be most successful for businesses.


Trainer Profile

Tydus started working with us at Web Leads Digital Marketing Agency back in 2013. He is an SEO and Social Media consultant that specialized in the sporting and car industries.

He has also worked with F&B restaurants in charge of the whole project of bringing in leads, sales and traffics for the past two years through Facebook and other social media channels. Companies he has worked with, increase their sales of up to 75% within the next six months of completed project with him.

Tydus has conducted more than 3000 classes for social media courses and did more than 300 big projects under the Digital Marketing Agency. He is well polished and experience to share with you what to do and not to do in this current online world. Well-loved by students to providing well structured, and teaching you only the essential tactics to successful Facebook Marketing, he will be the number one Social Media Marketing guru to guide you.

About Web Leads Digital Marketing Agency and Academy

Web Leads Digital Marketing Agency and Academy is the leading Digital Marketing Agency in Singapore. We have a team strength of about 45 people well versed with all digital marketing techniques from SEO to website development, etc.

We started from 2013 in Singapore, and since the founding, we have successfully served more than 1,200 clients. You can find us featured in:



Call/SMS us: +65 8622 7462

Email us: contactus@webleads.sg

Course Fees

$600.00 Per Pax


  • Minimum 6 to start
  • Class size is cap at 20 seats (additional 6 seats reserved for the needy as part of Web Leads Corporate Social Responsibility)
Course Duration:

(Click on the course dates above or the button below to register online)


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