2022 eCommerce SEO in Singapore: A Complete Guide

Despite the hurdles brought on by COVID-19, Singapore remains one of the quickest countries to adopt internet commerce. Statista even ran a projection and Singapore’s eCommerce market is expected to reach US$7,293 million this year and rise by 16.22% to US$11,448 million by 2025.

With these data, it is reasonable to predict that the nation will continue to be one of Asia’s most appealing eCommerce marketplaces and will realize its goal of becoming the top eCommerce hub. As a result, firms in Singapore that move to eCommerce and use search engine optimization (SEO) methods will benefit the most from eCommerce growth.

What Characterizes Singapore as an Ecommerce Hub

Shopping, in particular—whether in person or online—is a popular activity among Singaporeans. According to Visa research from 2014, 26% of Singaporeans buy online at least once a week, making Singapore one of the top online consumers in Southeast Asia. There is no difference between men and women who shop online. Both men and women do eCommerce, except among people ages 45–54, when women outnumber men by 55%.

Other major discoveries of eCommerce in Singapore are included below.

Singapore’s mobile user base continues to grow.

Even though mobile shopping was around before COVID-19, the number of people who do it has grown quickly in the last two years. BusinessofApps says that about 66% of Singapore shoppers use their phones to do research in stores and online.

This figure increased since 31% of Singaporeans used mobile applications and the internet for the first time during the COVID-19 epidemic. According to the same study, this shift in consumer behaviors will continue when the health crisis is over.

Singaporeans would continue to purchase online even after the epidemic.

Many Singaporeans discovered the ease of internet purchasing during the peak of the epidemic. Aside from making it easier to locate offers than in physical establishments, internet shopping protects customers against virus transmission.

With social distancing measures likely to stay in place for the foreseeable future, people will shop more from the comfort of their own homes in this “new normal” than they did before the COVID-19 epidemic.

In Singapore, credit cards are the most often accepted form of payment.

Credit cards are accepted by all Singapore shops. Given the emphasis on cashless payment, it is not unexpected that bank transfers trail well behind in the second position, being available by only 38% of merchants.

These data demonstrate that the Singapore eCommerce business provides a vast pool of prospective clients for online marketing, and it is up to you to capitalize on this opportunity.

Establishing an internet presence for your small business may appear difficult due to obstacles such as limited resources, time, and lack of knowledge. Collaboration with third-party SEO vendors and digital marketing organizations in Singapore may address these challenges, making them crucial to corporate success.

This detailed guide may help you get started if you want to open an online eCommerce store in Singapore.

Part I: What is SEO for eCommerce? 

A website for online shopping that lets you reach more people online. Customers like shopping that is easy and doesn’t take a lot of time. They will appreciate being able to browse your eCommerce website at any time and have their purchases sent right to their door.

But it can be hard to keep up a strong online presence. After putting up an eCommerce website, you have to work hard to make sure your target audience can find it. Also, make sure that it mostly involves optimizing your eCommerce website for search, adding new products all the time, and coming up with new deals to give your customers a reason to visit your site often.

All of this takes time and money, which is where a Singapore SEO Service Agency comes in. Your chosen SEO agency will assist you with everything from setting up your online store to marketing and administration, allowing you to focus on your core company.

Why Should You Optimize Your E-Commerce Site For SEO?

If you want to get more people to visit and buy from your e-commerce site, eCommerce SEO is a critical component of your digital marketing strategy.

Ecommerce SEO is the practice of optimizing your eCommerce website for search engines such as Google, Yahoo!, or Bing in order to increase your chances of rising in organic ranks and driving more visitors to your eCommerce website. When consumers search for items or services relevant to your brand online, you want to appear as high as possible on search engine results pages (SERPs), so they can reach your eCommerce website much more quickly.

Even though there are several alternatives to eCommerce SEO, such as pay-per-click (PPC) advertising, email marketing, word-of-mouth, and social media platforms, to mention a few. In terms of long-term effects, however, there is nothing quite like eCommerce SEO.

According to a Nielsen and GroupM UK survey, organic results account for 94% of all search engine hits, whereas paid search adverts account for only 6% of total clicks. Another study found that 70-80% of all searchers skip sponsored advertisements and prefer to click on organic results.

With the eCommerce industry’s increasing rivalry, one method to go ahead is to work your way up through SEO. While it may take some time to reach the top, a solid eCommerce SEO strategy in Singapore may eventually increase your search engine rankings to the point where you are the first option that consumers see in their searches.

Part II: How Does Ecommerce SEO Work?

Ecommerce SEO entails a variety of strategies with the goal of improving your ranks in search results. To begin, optimize your headlines, product descriptions, metadata, links, and navigational structures to ensure great search and a positive user experience.

Each product should have its own page intended to attract traffic from search engines. There should also be static, non-product-oriented pages on your eCommerce website, such as the following:

What’s great about eCommerce SEO is that it allows you to watch your audience’s behavior and utilize this information to tailor your offerings to their specific demands. In exchange, it may assist you in developing long-term connections with customers and improving client retention.

There are various parts to eCommerce SEO, and the simplest method is to rely on an SEO firm in Singapore to manage your eCommerce website from the start. The following are some SEO recommended practices to assist you to improve your organic rankings.

How to Improve Your E-Commerce Website

The two most significant aims of SEO are to build an online presence and to improve your search engine rankings. The more people that visit your eCommerce website, the more likely you are to make more sales.

On the other hand, SEO for eCommerce websites is a little different from SEO for regular websites. As you read on, you’ll learn about some important things to think about when optimizing your eCommerce website.


Your search engine rankings can be affected by how your web page is coded and by how your eCommerce site works. For example, you can optimize your page for searches by putting relevant keywords in your product descriptions, URLs, titles, and image alt tags. This makes it more likely that search bots will find your page and show it in the search results.

Page Designs

Google prioritizes the right layout and sequence of material on your web pages, including titles, headers, content, footers, and so on. The more quickly and easily Google’s bot can crawl your site, the more likely it is that your ranking and sales will go up. Make sure to include essential and relevant keywords in these areas to help search engines discover your page.

On-Page Content

Like any other kind of website, eCommerce websites need good content. It can make your eCommerce website stand out from the rest by giving your customers useful information. Your standard in-page content should include, among other things, photos and descriptions of your products, blogs, and newsletters.

Descriptions of products

A compelling product description that uses keywords in a natural way is good for more than just SEO. It tells customers what the product can do, what problems it can solve, and what other benefits it has, which can help you make a sale. Make sure to optimize everything about the product, from the titles to the descriptions, and make them as short and clear as you can.

Blog Posts

You can also get more people to visit your eCommerce website by writing traditional blog posts. They can talk about things related to your products, which can help them see how they can improve their lives and solve problems in a new way. Just make sure that these articles link to the URL where you sell your products or services so that people can find them.


Your eCommerce site can also be improved by adding links. Internal links, for example, make web pages more relevant to each other. This gives your customers more information and helps them find the pages they are looking for. Getting backlinks from other websites is another way to show that you are an authority.

People who know a lot about technology don’t just buy things for money. They look for brands that can give them experiences that are easy and tailored to them. To generate the maximum money from your eCommerce site, whether you are a bootstrapped startup or a big corporation, you need SEO.

What happens when people go to your online store? Will it be easy for them to find the information they need? Is the eCommerce site quick to load? Can you get to it from any device? Your eCommerce site can be a lot of things, but the most important things are that it’s easy to use and has features that make it easy for people to buy your products and services.

5 SEO Mistakes to Avoid in Online Shopping

Is SEO for eCommerce hard? No, not always.

But if you don’t know what to do, it’s easy to make mistakes that cost money and hurt your search engine rankings. They happen a lot when you don’t work with an SEO agency in Singapore that can help you find and fix these mistakes, if not keep them from happening in the first place.

Here are some of the most common SEO mistakes in eCommerce:

Slow Loading Web Pages

How long do your web pages take to load? If it takes longer than 3 seconds, most people will leave your eCommerce website. A Google study shows that the number of people who leave a website increases by 32% if it doesn’t load in one to three seconds.

You should already be making changes to meet these needs. First, you’ll need to figure out what is slowing down your eCommerce website. There are three people who may be responsible for the blame:

Large-Sized Images: Images make your eCommerce site look more appealing to the eye, but photos with a lot of bytes can slow down your site. Your pictures should be between 600 and 800 pixels wide.

Chains of redirects: Having too many redirects can make your pages load slowly and irritate your visitors. Reduce the number of redirects you use to improve the user experience.

Ecommerce Platform: There are a lot of different eCommerce platforms, but Shopify and WordPress are probably the most popular. But when you choose one for your business, make sure it supports fast site loading so that your visitors won’t have to wait long.

Content of Low Quality

Low-quality content can be caused by many things:

  • The descriptions of the products are taken from other eCommerce sites.
  • Pages in a category that don’t have meta descriptions.
  • Meta descriptions that aren’t as good as they could be.
  • The article is hard to understand for most people.

Not only does your content matter for SEO, but it also matters to people who might buy from you. If the content on your e-commerce site is poorly written, people may not want to interact with it as much. This can increase your traffic but decrease your chances of making a sale. So, your top priority should be making original, fully optimized, and relevant content.

Duplicate Content

When you have the same content in different URLs on your eCommerce site, this is called duplicate content. It can happen if you have a lot of different kinds of the same product, which search engines can see as duplicate content.

Even though it might not have an effect on your eCommerce site as a whole, Google is likely to accept only one of these links and remove the rest from its search results. To address this, your SEO company will select the single web page that you want search engines to rank and make your canonical URL.

Poor Mobile-Friendliness

Every year, more people use their phones. In the first quarter of 2022, 77.49% of all website traffic came from mobile devices. Google gives mobile-friendly sites higher rankings in organic search results, so it’s smart to make your eCommerce site work well for mobile searches.

A site that works well on mobile devices will be responsive. It means that your page should be able to be seen on any screen that your customers use to look at your products and services. Then, use the Google mobile-friendly test to see how well your site works on mobile devices.

This GIF shows the different kinds of web pages that a responsive web design has so that users can see the platform on any device, no matter how big the screen is.

There are no product reviews.

Approximately 93% of buyers check product reviews before making a purchase, but what constitutes a sufficient quantity of reviews? Reevoo says that having at least 50 reviews for each product can increase conversion rates by 4.6%. Search engines also like reviews. Also, 91% of customers between the ages of 18 and 24 trust online reviews more than word of mouth.

Consumers consider eCommerce websites with more reviews to be more trustworthy, thus they rank higher. A Google search will provide product pages with star ratings and reviews—if you have them, outranking your competitors and selling the same things will be easy.

Many additional factors can influence your search engine results, and your selected SEO service can assist you in avoiding these blunders to ensure the success of your online business.

Part III: Should the job be done in-house or by an SEO company?

Several SEO firms in Singapore have built a good name for themselves by giving good service and getting long-term results.

But why should you hire an SEO company for your online store?

Even if you know the basics of SEO or have been learning about it on your own for a while, you might not have enough experience and skills to put the theories into practice. The important part is this part about how it works in real life.

Don’t forget that your business’s success shouldn’t depend on trial and error, and hiring an ecommerce SEO Agency. The best approach to get the most out of your money is to hire an SEO agency.

The Productivity Solutions Grant (PSG) for eCommerce solutions can help speed up the digitalization and optimization of your e-commerce website by giving you enough help to use all of the mentioned eCommerce SEO strategies.

The government set up the PSG grant for eCommerce solutions, which is a form of funding support, to encourage businesses to switch to eCommerce and embrace digitalization.

What an SEO agency can do for you

At Web Leads Digital Agency, we help our clients improve their search engine rankings, get more traffic, and make more sales while lowering their SEO and digital marketing costs.

Here are some of the things an SEO agency can do to help you with eCommerce:

Working with an eCommerce SEO agency is a good idea because it lets someone with the right skills handle your rankings and gives you more time to focus on your main tasks.

This is especially important right now when more and more people are shopping online instead of going to malls and grocery stores because it is safer. Having a presence online can put you in front of these people.

Are you ready to start your SEO for eCommerce? Talk to one of our SEO experts right away. Call OOm at 6016 2574 or send us a message on our website to let us know how we can help you with your eCommerce website.

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