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E-commerce SEO is the process of optimizing your e-commerce website such that your product pages appear on the first page of organic search results. E-commerce SEO differs from traditional SEO in that there are many more keywords to optimize owing to the large range of products that you sell on your e-commerce website. When e-commerce SEO is done correctly, you will be able to rank more product pages on Google’s first page, increasing your sales.
According to SEMRush research, search engines account for 37.5% of all traffic to e-commerce sites. Furthermore, organic traffic accounts for 23.6% of e-commerce revenues and orders. With the numbers listed above, it is critical that you win the e-commerce SEO game. E-commerce SEO also saves money on advertising, which means more profit for your company.
Many people make the mistake of targeting very broad keywords and attempting to outrank large e-commerce sites such as Amazon, Lazada, and others from the start. Unless your e-commerce site has a strong domain authority, your chances of success are slim. So, if your site is relatively new or has a low domain authority, the plan for e-commerce SEO is to prioritize the right goods and focus on ranking particular product or category pages for less competitive phrases.
This is the first and most crucial stage in launching an e-commerce SEO campaign. If you do not conduct proper keyword research, you will either select phrases that are too tough to rank for or rank for keywords that do not bring in a lot of traffic to your website. Understanding the intent of the keywords is critical when selecting the proper keywords to target for e-commerce SEO. If someone searches for “laptops” or “best laptops,” they are most likely doing research and may not be ready to buy right away. These keywords have a larger search volume and are more challenging to rank for. When users search “Lenovo yoga C940-14 laptop,” on the other hand, they are significantly more inclined to buy. When selecting the correct keywords for e-commerce SEO, it is critical to look beyond search volume and select phrases with buyer intent.
Since 2017, Web Leads has been supporting SMEs and companies with their SEO needs. As a pioneer in digital marketing and SEO in Singapore, OOm has many years of knowledge to assist your business win in local SEO. Use our local SEO skills to outsource your local SEO work to us.
Many people make the mistake of targeting very broad keywords and attempting to outrank large e-commerce sites such as Amazon, Lazada, and others from the start. Unless your e-commerce site has a strong domain authority, your chances of success are slim. So, if your site is relatively new or has a low domain authority, the plan for e-commerce SEO is to prioritize the right goods and focus on ranking particular product or category pages for less competitive phrases.
Marketing directors, managers, secretaries, solopreneurs, content creators, web developers, and anyone starting their own business.
How do you use SEO for e-commerce?
Assume you own a bridal shop in Charlotte, North Carolina. Your ideal customer is a bride-to-be who is actively searching for a ‘bridal boutique in Charlotte, North Carolina.’ Organic search results, on the other hand, are dominated by well-known brands such as directory sites, top ten lists, and blogs. This makes it difficult to compete and impossible to envisage a path for the bride to take to your store.
If you do local SEO, you will appear at the top of the search results and in the Local Pack, with vital information like as opening hours, phone number and location, an image, and your five-star review rating. The bride-to-be can see that you’re nearby, provide excellent service, and can quickly organize a visit or phone your store. You’re now in with a chance to make a sale.
Link building strategies that work for websites outside of your area almost always work for websites in your area as well. But you can make your local link-building strategy more relevant to your city or location by using the following techniques:
Many classic on-page SEO tactics, such as having keywords in the title, headers, meta descriptions, URLs, and so on, still apply to local SEO. However, in order to optimize for local SEO, you will need to implement some particular on-page variables. The following are on-page elements to which you should pay special attention:
Tydus Low
Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.
Rachel Tham
After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.
“This SEO course was very helpful, and I was able to help my organization fix problems and increase organic search traffic over the past few months. The presentation materials were thorough and well put together. It was a very educational and enlightening experience.”
“This SEO course has been very helpful to me because it is directly related to my job. I would recommend this course to anyone who is in charge of digital marketing campaigns, whether they do it themselves or hire someone else to do it.”
“SEO is a technical and dry subject, but Rachel’s SEO training class isn’t like that at all. She didn’t use too many technical or big words so that my classmates who weren’t as technical could also understand. She uses single examples and illustrations to help me and the other people in my class understand. She also says important ideas over and over again to make sure we remember them.
Rachel’s instructions during our hands-on sessions are clear and to the point. She talks about what was done and what happened as a result. The pace of the class was good. Even the older people in my class, like my uncles and aunts, can follow along and do the practical work.”
Thank you very much, Rachel, for getting me started with SEO.
“The SEO course materials were very useful and covered a lot. The two-day course taught me a lot about how SEO works and what its implications and strategies are. This course was helpful, and Tydus was a great teacher. He is a very knowledgeable expert who took the time to slowly and thoroughly explain ideas, strategies, and SEO tools to use.”
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Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)
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Questions? Check out the frequently asked questions below.
Yes! Plumbers, roofers, real estate brokers, hairdressers, used car dealers, and other B2C enterprises must make many discrete, point-in-time sales.
For someone like an executive business coach who wants to reach out to 10-20 CEOs in the area, LinkedIn is undoubtedly a better tool than blogging, and hope these 20 individuals found his website through a search.
Regarding international SEO, there are two significant factors to consider: the Content Marketing strategy and the technical aspects of the website or blog.
Implementing an SEO strategy for your English website is an excellent way to get noticed by search engines. However, if you’re localizing your website into multiple languages without an international SEO strategy, you’re passing up a huge opportunity to reach your target foreign language audiences. People prefer to browse the internet in their native language. Understanding how they search – what terms (keywords) they enter into search engines – and then optimizing your multilingual websites is a critical component of global SEO.
Many people believe that simply translating the English keywords is sufficient, but this is not the case.
The keywords must be transcreated, which is the process of taking English keywords and researching terms in the target languages by SEO-trained linguists. For more information, see the article An Introduction to International SEO Keyword Research and the Transcreation Process.
There are basically three choices:
Country code top-level domains (ccTLDs) or unique domain names: (For example, domain.fr, domain.de, domain.ch)
Subdomains for each country (e.g., fr.domain.com, de.domain.com, ch.domain.com)
Country and language subdirectories (for example, domain.com/de, domain.com/fr, domain.com/ch, domain.com/us/en, domain.com/us/es, and so on)
There is no clear answer because each of these options has advantages and disadvantages. There are technical aspects of your website to consider, such as international targeting, website speed, the use of hreflang codes, and so on.
For more information, please see Google’s tips and don’t hesitate to contact us. I’d be delighted to go over these options with you.
Hreflang is a tag that allows you to specify which language you want Google to serve up on a specific page. Implementing hreflang codes appears to be a simple task, but there are some considerations to make, just as there are when setting up your domain structure.
Optimizing your multilingual websites is a critical component of international and global SEO. Your efforts, however, do not end there. Creating and implementing a multilingual content marketing strategy is critical to your long-term success and will eventually result in your web pages ranking high in search engines.
Global SEO takes time and resources, and it is not a service that anyone can provide. If you’d like to learn more about how I might be able to help you and your company, please don’t hesitate to contact Web Leads Digital Agency.
International SEO (ISEO) is the process of optimizing your localized and multilingual websites to rank at the top of search engine results pages after properly optimizing the source language website. It entails addressing all ranking signals in Google’s (and other search engines) algorithms. The majority of ranking signals can be “placed” on one of the five pillars listed below:
A solid international SEO strategy is built on content creation and marketing.
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