Course Description

Singaporeans are highly connected, internet-savvy people that drive online business. SMEs and corporate brands are quickly realizing that a simple internet presence is insufficient. Online, consumers evaluate and compare products and services. E-commerce is one of the best “routes to market,” offering excellent retail and brand uplift prospects.

Consumer in-market audiences have already shifted online. Thus F&B establishments and MNC FMCG companies can no longer rely on television. Performance-based in-market, engagement, and conquest channels, with the audience and buy-point segmentation, necessitate performance, KPI, and ROI analysis. Employers’ difficulties include bridging the emerging skills gap, developing company competencies, and increasing capacity.

This two-day Digital Marketing Analytics (Beginner Google Analytics 4) training course covers the features, benefits, and advantages of digital marketing analytics. With theory and practical activities designed to improve data planning and capture capabilities, actionable insight is produced.

The web analytics module also focuses on the BIG WHYs that users do on a website, such as abandoning a purchasing cart, spending very little time on a website, and so on.

Furthermore, trainees will learn how to use Google Analytics 4 to keep track of and measure the effectiveness of both online and offline marketing channels (SEO, online ads, Social Media, and Content) and make important business decisions such as allocating marketing dollars to the best performing channels.

Digital Analytics teams will be able to reach business goals by making better business decisions. By performing intelligent quantitative and qualitative analysis on key user behavior metrics and industry-leading analytical tools are used to get a clear picture of how customers buy things today.

Target Audience

This course is appropriate for Marketing Managers, Marketing Executives, Small Business Owners, Digital Marketing Agency Employees, and those who want to:

  • Improve their understanding of digital analytics, adopt a data-first strategy, and foster a data-driven culture in their organizations and marketing efforts.
  • To achieve company goals, convert data into action.

This course is not intended for:

  • People who have taken and passed the Google Analytics tests.
  • Have more than a year of expertise with the Google Analytics 4 platform

Course Highlights

You will learn the following in this course on digital marketing analytics:
  • Why digital marketing analytics is important to any business
  • How to connect marketing KPIs to digital analytics metrics, and why it’s important to do so
  • How to set up Google Analytics 4 and add tracking parameters to a website that is already online (installing tracking code, goal setting, linking Google Ads to Google Analytics 4, and more)
  • How to read and understand the User, Acquisition, Engagement, Monetization, and Retention reports in Google Analytics and turn the data into actionable plans for optimization
  • Understanding the effects of marketing budget allocation and benchmarking can help you make better marketing decisions.
  • How to use the people, process, and technology framework to change how an organization approaches analytics
  • and a lot more

Course Objectives

By the end of the class, students will be able to: 
  • Understand the role of digital marketing analytics in the business and technical aspects of a modern enterprise website and market research
  • Define important questions throughout the user journey, link business goals to marketing KPIs and metrics, and know-how important digital marketing analytics and digital data optimization are.
  • Use digital marketing analytics tools to set up and track marketing and advertising performance, KPI benchmarking, and use key performance indicators (KPIs) to measure return on investment (ROI)
  • Set up campaign tracking and a way to measure the overall effectiveness of marketing, like figuring out the marketing return on investment (ROI) by using the right marketing attribution models.
  • Rewrite the organization’s approach to analytics, show marketing intelligence insights, and give senior management key suggestions.

Course Outline

Download the full course brochure here.

The Basics of Digital Marketing Analytics
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With a teacher | Method of delivery (Lecture, ice-breaker, group activity)

  • What is digital marketing analytics?
  • New Trends in Analyzing Digital Marketing
  • How does it fit into a digital framework?
From a marketing point of view, digital marketing analytics.
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With a teacher | Method of delivery (Lecture, case study, group discussion, group presentation, class discussion)

  • The main point of digital analytics in marketing and how important it is
  • The user’s journey from media to goals that can be measured
  • Putting KPIs for marketing into metrics
Configuring Google Analytics 4 (GA4)
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Mode of delivery: instructor-led (Lecture, case study, demonstration and modeling, practical, group discussion, group presentation)

Account Rank in Google Analytics

  • How Google Analytics How Google Analytics Works
  •  Your First Website Visitor Is You 
  • Connecting GA3 to GA4 
  • Data Filter
Getting Access to Google Analytics 4 (GA4) Reports
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Method of delivery | instructor-led (Lecture, demonstration, and modeling, practical, class exercise)

  • Investigating the Google Analytics interface
  • Getting to Know the GA4 Interface and Concepts
Knowing Your Customer
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Mode of delivery: instructor-led (Lecture, demonstration, and modeling, group project work)

  • Examining User and Retention Reports
  • Analyzing User Data to Create a Target User
Monitoring Your Traffic
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Mode of delivery: instructor-led (Lecture, demonstration, and modeling, group discussion, group presentation)

  • Analyzing Acquisition Reports Campaign 
  • Tagging & Data 
  • Source versus Medium versus Channel
  • Analyzing Acquisition Data to Improve Your Marketing Efforts
Monitoring Your Traffic
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Mode of delivery: instructor-led (Lecture, demonstration, and modeling, group discussion, group presentation)

  • Analyzing Acquisition Reports Campaign 
  • Tagging & Data 
  • Source versus Medium versus Channel
  • Analyzing Acquisition Data to Improve Your Marketing Efforts
Monitoring Your Traffic
-

Mode of delivery: instructor-led (Lecture, demonstration, and modeling, group discussion, group presentation)

  • Analyzing Acquisition Reports Campaign 
  • Tagging & Data 
  • Source versus Medium versus Channel
  • Analyzing Acquisition Data to Improve Your Marketing Efforts
Monitoring Your Traffic
-

Mode of delivery: instructor-led (Lecture, demonstration, and modeling, group discussion, group presentation)

  • Analyzing Acquisition Reports Campaign 
  • Tagging & Data 
  • Source versus Medium versus Channel
  • Analyzing Acquisition Data to Improve Your Marketing Efforts
Monitoring Your Traffic
-

Mode of delivery: instructor-led (Lecture, demonstration, and modeling, group discussion, group presentation)

  • Analyzing Acquisition Reports Campaign 
  • Tagging & Data 
  • Source versus Medium versus Channel
  • Analyzing Acquisition Data to Improve Your Marketing Efforts

Certification

A certificate of completion will be given if the course is successfully completed with at least 75% of the required attendance.

Trainer

Tydus Low 

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.

Testimonials

“This SEO course was very helpful, and I was able to help my organization fix problems and increase organic search traffic over the past few months. The presentation materials were thorough and well put together. It was a very educational and enlightening experience.”

 

“This SEO course has been very helpful to me because it is directly related to my job. I would recommend this course to anyone who is in charge of digital marketing campaigns, whether they do it themselves or hire someone else to do it.”

“SEO is a technical and dry subject, but Rachel’s SEO training class isn’t like that at all. She didn’t use too many technical or big words so that my classmates who weren’t as technical could also understand. She uses single examples and illustrations to help me and the other people in my class understand. She also says important ideas over and over again to make sure we remember them.

Rachel’s instructions during our hands-on sessions are clear and to the point. She talks about what was done and what happened as a result. The pace of the class was good. Even the older people in my class, like my uncles and aunts, can follow along and do the practical work.”

Thank you very much, Rachel, for getting me started with SEO.

“The SEO course materials were very useful and covered a lot. The two-day course taught me a lot about how SEO works and what its implications and strategies are. This course was helpful, and Tydus was a great teacher. He is a very knowledgeable expert who took the time to slowly and thoroughly explain ideas, strategies, and SEO tools to use.”

 

Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.

 

Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.

 

Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.

 

Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.

 

Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.

 

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Dates for In-Person Courses
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Improved safety procedures in place in accordance with MOH requirements.

Course Length: 2 Days (9am – 6pm)

Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)

Dates for Online Classroom Courses
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Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.

Course Length: 2 Days (9am – 6pm)

Course Timetables:

There are currently no online course dates available. However, you can sign up to be alerted when they become available.

Course Fees

Course Fee:
S$500 (inclusive of GST)

FAQs

Questions? Check out the frequently asked questions below.

Is there anything I need to do before attending the course?
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Bring a laptop with you to in-person training. You can also borrow a laptop from us for the duration of the course. Also, bring a jacket just in case, the room gets cold.

 

Before attending an online class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.

 

Because there will be WSQ assessments in this course, you must bring your NRIC or other forms of picture identification for ID verification.

Are there any other requirements I need to meet before I can sign up for this course?
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You need to know how to open and close programs, move and drop files, copy and paste text, and other basic computer skills. If you have never worked in sales or marketing before, it is recommended, but not required, that you take the Digital Marketing Essentials Course before this one.

Do you help people looking for work who want to get into digital marketing?
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Yes. Through our digital marketing hiring and career help programs, we can help people find jobs and help them with their careers. Go to our career portal to find out more.

What distinguishes this Digital Marketing Essentials course from the Digital Marketing Strategy course?
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The Digital Marketing Fundamentals course will provide you with the fundamentals of digital marketing, as well as popular vocabulary and an overview of the main digital marketing platforms. The Digital Marketing Plan course delves deeper into how these various channels and platforms should interact with one another and how to create a digital marketing strategy to reach a cohesive aim.

Is one day enough to complete the learning objectives?
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This course is designed to provide bite-sized but comprehensive knowledge in a single day. If you believe you did not meet the learning objectives at the end of the course, you are always welcome to retake it online at no cost to you.

 

Is there anything I need to do before attending the course?
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Before class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.

Are there any other requirements I must meet in order to attend this course?
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You must have basic computer navigation skills, such as opening and closing files, dragging and dropping, and copying and pasting files.

Although not required, any familiarity with sales and marketing ideas will be beneficial.

Will this course provide me with the necessary abilities to land a job as a Digital Marketer?
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Though you will learn important skills and knowledge after completing this course, getting a job in digital marketing would require some field experience. You may learn more about starting a career in digital marketing by visiting our Digital Marketing Career Portal.

How do I register?
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You can register for this course by clicking on this link. We will contact you via email regarding your course registration once you have registered for it.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee

$500

inclusive of GST

Digital Marketing Analytics

Data must be transformed into actionable insights. Obtain Google Analytics 4 Certification.

Sign Up Now

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