Be assured of the highest quality of training in the classroom.
This engaging 2-day digital marketing strategy training is full of real-world case studies, best practices in the industry, and tried-and-true methods for making a successful digital marketing strategy for both B2B and B2C businesses.
Trainees will learn a lot about the most up-to-date digital marketing strategies, frameworks, and methods used by professionals in the field.
A variety of instructional design methods, such as brainstorming and group discussion, case study and problem-solving, concept formation, and role-play, will be used, along with a mix of interactive quizzes and presentations, to make learning easier and more fun.
This 2-day workshop is broken up into bite-sized modules that will give trainees a full picture of how large companies, small and medium-sized businesses (SMEs), and industry experts create and run effective digital marketing strategies and campaigns.
Also, trainees will have access to a toolkit with templates, checklists, cheatsheets, and e-guides that will help them make and use a good digital marketing strategy.
Read more: What is a digital marketing and digital marketing strategy?
This course is designed for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who want to obtain a thorough understanding of digital marketing strategy, campaign planning, and implementation.
Download the full course brochure here.
With a teacher | Method of delivery (Ice-breaker, Lecture, Class Discussion)
With a teacher | Method of delivery (Lecture, Case Study, Role-play, Class Discussion, Group Discussion)
Mode of Delivery: Instructor-led (Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling)
Mode of Delivery: Instructor-led (Lecture, Case Studies)
Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.
After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.
“I had a positive experience with Web Lead’s Digital Marketing Essentials course; the material was well-planned.” The course was provided and led competently by Tydus. He demonstrated extensive subject understanding. I would strongly recommend Web Leads to anyone looking to expand their knowledge and talents.”
“I strongly suggest this course to anyone looking to expand their knowledge and talents.” The lecturer was engaged and dedicated to helping his audience gain a deeper understanding of the topic as well as applications.”
“At first, I signed up to gain a better understanding of how Digital Marketing works.” The entire course material piqued my interest, and attending the course gave me many insights into how it operates.”
“The training was incredibly informative, and it provided a terrific practical perspective for greater comprehension and application.” The entire course flow was really simple to understand. Rachel was quite knowledgable and was able to explain everything properly and in an easy-to-understand manner.”
Get expert advice, learning tools, and help for up to 3 years after training.
One complimentary refresher seat (retake the course online) within three years of course completion.
Ask Me Anything conversations with industry experts are unlimited and free for up to three years.
Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.
Our program to help people find jobs will help you move up in your digital marketing career.
Access regularly updated Advanced Search Engine Optimization course materials for three years.
Choose from online classroom and in-person (face-to-face) classroom learning.
Improved safety procedures in place in accordance with MOH requirements.
Course Length: 2 Days (9am – 6pm)
Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)
Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.
Course Length: 2 Days (9am – 6pm)
There are currently no online course dates available. However, you can sign up to be alerted when they become available.
S$500 (inclusive of GST)
Questions? Check out the frequently asked questions below.
Bring a laptop with you to in-person training. You can also borrow a laptop from us for the duration of the course. Also, bring a jacket just in case, the room gets cold.
Before attending an online class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.
Because there will be WSQ assessments in this course, you must bring your NRIC or other forms of picture identification for ID verification.
You need to know how to open and close programs, move and drop files, copy and paste text, and other basic computer skills. If you have never worked in sales or marketing before, it is recommended, but not required, that you take the Digital Marketing Essentials Course before this one.
Yes. Through our digital marketing hiring and career help programs, we can help people find jobs and help them with their careers. Go to our career portal to find out more.
The Digital Marketing Fundamentals course will provide you with the fundamentals of digital marketing, as well as popular vocabulary and an overview of the main digital marketing platforms. The Digital Marketing Plan course delves deeper into how these various channels and platforms should interact with one another and how to create a digital marketing strategy to reach a cohesive aim.
This course is designed to provide bite-sized but comprehensive knowledge in a single day. If you believe you did not meet the learning objectives at the end of the course, you are always welcome to retake it online at no cost to you.
Before class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.
You must have basic computer navigation skills, such as opening and closing files, dragging and dropping, and copying and pasting files.
Although not required, any familiarity with sales and marketing ideas will be beneficial.
Though you will learn important skills and knowledge after completing this course, getting a job in digital marketing would require some field experience. You may learn more about starting a career in digital marketing by visiting our Digital Marketing Career Portal.
You can register for this course by clicking on this link. We will contact you via email regarding your course registration once you have registered for it.
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