Course Description

This engaging 2-day digital marketing strategy training is full of real-world case studies, best practices in the industry, and tried-and-true methods for making a successful digital marketing strategy for both B2B and B2C businesses.

Trainees will learn a lot about the most up-to-date digital marketing strategies, frameworks, and methods used by professionals in the field.

A variety of instructional design methods, such as brainstorming and group discussion, case study and problem-solving, concept formation, and role-play, will be used, along with a mix of interactive quizzes and presentations, to make learning easier and more fun.

This 2-day workshop is broken up into bite-sized modules that will give trainees a full picture of how large companies, small and medium-sized businesses (SMEs), and industry experts create and run effective digital marketing strategies and campaigns.

Also, trainees will have access to a toolkit with templates, checklists, cheatsheets, and e-guides that will help them make and use a good digital marketing strategy.

Read more: What is a digital marketing and digital marketing strategy?

Target Audience

This course is designed for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who want to obtain a thorough understanding of digital marketing strategy, campaign planning, and implementation.

Course Highlights

Trainees will learn in this 2-Day Certification Course in Digital Marketing Strategy
  • The notion of digital marketing in B2B and B2C contexts and the principles of digital marketing channels spanning from search, social, and display in this Digital Marketing Strategy course.
  • How to develop digital marketing objectives and key performance indicators (KPIs) and match them with organizational goals.
  • How to use digital technologies and strategic frameworks to undertake competitor analysis and consumer research.
  • How to Create a Digital Marketing Strategy and Strategic Action Plans to Achieve Business Goals (brand awareness, customer engagement, sales)
  • How to choose the best digital marketing channels for your company’s marketing goals.
  • How to define timetables for digital marketing campaign execution and money allocation for specific digital marketing channels
  • How to set up campaign tracking and determine essential digital marketing KPIs to measure the efficacy of digital marketing campaigns.
  • How to evaluate digital analytics information and apply a strategy for continuous optimization to improve business performance.

Course Objectives

By the completion of the class, participants will be able to:
  • Be able to demonstrate a thorough comprehension of the concept of digital marketing, as well as how the different digital marketing channels work and market strategies.
  • Gain valuable insights into the most recent digital marketing trends and channel strategies in both B2B and B2C scenarios.
  • Ability to choose proper digital marketing channels based on marketing strategy
  • Be able to establish a digital marketing strategy and roadmaps for campaign implementation in order to meet business and marketing goals.
  • Be able to assess the efficiency of a digital marketing strategy by reviewing performance indicators.

Course Outline

Download the full course brochure here.

Getting the business strategy and the digital marketing strategy to work together

With a teacher | Method of delivery (Ice-breaker, Lecture, Class Discussion)

  • Define digital marketing
  • How digital marketing fits into a company’s business plan
  • A look at the digital marketing strategy and how it fits with the business processes
Get KPIs and metrics from your marketing goals.

With a teacher | Method of delivery (Lecture, Case Study, Role-play, Class Discussion, Group Discussion)

  • What are the goals and KPIs of digital marketing?
  • Overview of digital marketing metrics
  • How marketing goals, KPIs, and metrics work together
Strategies for Digital Marketing

Mode of Delivery: Instructor-led (Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling)

  • Digital Marketing Strategy: Defining your marketing objectives in order to define KPIs, as well as the pros and cons of hiring a digital marketing agency.vs managing your efforts in-house.
  • Strategy for Content Marketing: Design and Implementation
  • Strategy for Search Engine Optimization: Keyword Research and Off-Page SEO
  • Define, Develop, and Implement a Social Media Marketing Strategy: Discover and Develop an Email Marketing Strategy: Content, planning, and creativity
Analytics for Digital Marketing

Mode of Delivery: Instructor-led (Lecture, Case Studies)

  • What exactly is digital marketing analytics, and why is it important?
  • Tracking and analyzing essential digital marketing metrics
  • Platforms for digital marketing analytics
  • Google Analytics summary reports


A certificate of completion will be given if the course is successfully completed with at least 75% of the required attendance.


Tydus Low 

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.


“I had a positive experience with Web Lead’s Digital Marketing Essentials course; the material was well-planned.” The course was provided and led competently by Tydus. He demonstrated extensive subject understanding. I would strongly recommend Web Leads to anyone looking to expand their knowledge and talents.”


“I strongly suggest this course to anyone looking to expand their knowledge and talents.” The lecturer was engaged and dedicated to helping his audience gain a deeper understanding of the topic as well as applications.”

“At first, I signed up to gain a better understanding of how Digital Marketing works.” The entire course material piqued my interest, and attending the course gave me many insights into how it operates.”

“The training was incredibly informative, and it provided a terrific practical perspective for greater comprehension and application.” The entire course flow was really simple to understand. Rachel was quite knowledgable and was able to explain everything properly and in an easy-to-understand manner.”


Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.

Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.

Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.

Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.

Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Dates for In-Person Courses

Improved safety procedures in place in accordance with MOH requirements.

Course Length: 2 Days (9am – 6pm)

Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)

Dates for Online Classroom Courses

Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.

Course Length: 2 Days (9am – 6pm)

Course Timetables:

There are currently no online course dates available. However, you can sign up to be alerted when they become available.

Course Fees

Course Fee:
S$500 (inclusive of GST)


Questions? Check out the frequently asked questions below.

Is there anything I need to do before attending the course?

Bring a laptop with you to in-person training. You can also borrow a laptop from us for the duration of the course. Also, bring a jacket just in case, the room gets cold.


Before attending an online class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.


Because there will be WSQ assessments in this course, you must bring your NRIC or other forms of picture identification for ID verification.

Are there any other requirements I need to meet before I can sign up for this course?

You need to know how to open and close programs, move and drop files, copy and paste text, and other basic computer skills. If you have never worked in sales or marketing before, it is recommended, but not required, that you take the Digital Marketing Essentials Course before this one.

Do you help people looking for work who want to get into digital marketing?

Yes. Through our digital marketing hiring and career help programs, we can help people find jobs and help them with their careers. Go to our career portal to find out more.

What distinguishes this Digital Marketing Essentials course from the Digital Marketing Strategy course?

The Digital Marketing Fundamentals course will provide you with the fundamentals of digital marketing, as well as popular vocabulary and an overview of the main digital marketing platforms. The Digital Marketing Plan course delves deeper into how these various channels and platforms should interact with one another and how to create a digital marketing strategy to reach a cohesive aim.

Is one day enough to complete the learning objectives?

This course is designed to provide bite-sized but comprehensive knowledge in a single day. If you believe you did not meet the learning objectives at the end of the course, you are always welcome to retake it online at no cost to you.


Is there anything I need to do before attending the course?

Before class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.

Are there any other requirements I must meet in order to attend this course?

You must have basic computer navigation skills, such as opening and closing files, dragging and dropping, and copying and pasting files.

Although not required, any familiarity with sales and marketing ideas will be beneficial.

Will this course provide me with the necessary abilities to land a job as a Digital Marketer?

Though you will learn important skills and knowledge after completing this course, getting a job in digital marketing would require some field experience. You may learn more about starting a career in digital marketing by visiting our Digital Marketing Career Portal.

How do I register?

You can register for this course by clicking on this link. We will contact you via email regarding your course registration once you have registered for it.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee


inclusive of GST

Digital Marketing Strategy Course

Learn Digital Strategies, Practitioner-level Digital Marketing as Executed by Industry Experts

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