Course Description

This one-day digital marketing essentials training will provide participants with the fundamentals of digital marketing.

Trainees will get an awareness of the features and use cases of various digital marketing channels, as well as how each can be integrated into their organizations through real-world case studies.

Trainees will also be introduced to digital marketing analytics and Google Analytics. Trainees will be able to analyze the performance of their digital marketing initiatives by understanding the platform.

Trainees will also have access to a toolkit of templates, checklists, and guides to help them with their learning. The resource toolbox can be utilized to reinforce what they have learned in the course, as well as as an actionable toolset to assist and create their own digital marketing initiatives.

Trainees will leave with an executable key digital marketing plan, and the ability to apply the principles learned to real-world enterprises.

Target Audience

This digital marketing fundamentals course is appropriate for beginners, business owners, startups, entrepreneurs, marketing executives, freelancers, career searchers, and mid-career switchers interested in getting into digital marketing.

Course Highlights

You will learn the following in this 1-Day Certification Course in Digital Marketing Fundamentals
  • Case examples demonstrate what digital marketing is and how crucial it is in business.
  • What is the difference between B2B and B2C digital marketing?
  • What do digital marketers truly do on a daily basis?
  • Pricing models commonly employed by digital marketing agencies
  • What a customer persona is and how to create one
  • The step-by-step process for developing a digital marketing plan
  • The most important digital marketing indicators for tracking business performance
  • How to Analyze Fundamental Digital Marketing Reports
  • and a lot more

Course Objectives

Trainees will be able to do the following by the end of the class:
  • Explain the digital marketing process and why it is crucial to a firm.
  • Recall and describe the characteristics, applications, and effectiveness of several digital marketing channels.
  • Create digital marketing funnels using precisely established customer personas.
  • Create a fundamental digital marketing strategy that includes at least two digital marketing channels.
  • Perform preliminary research on digital marketing overview reports.
  • At the end of the course, you will have an actionable digital marketing plan.

Course Outline

Download the full course brochure here.

An Overview of Digital Marketing

Mode of Delivery: Instructor-led (Lecture, Case Studies)

  • What exactly is digital marketing?
  • Traditional marketing vs. digital marketing
  • Why digital marketing is vital from the standpoints of both marketers and business owners
  • The importance of digital marketing in business
  • Channels of digital marketing (search, social, email, display, and more)
  • Digital marketing for B2B vs. B2C
  • Case studies in digital marketing
  • What are digital marketers responsible for?
  • How much do digital marketing firms charge?
Digital Marketing Funnels

Teacher – Guided | Way of Giving (Lecture, Case Studies, Practice, and Feedback)

  • What a digital marketing funnel is
  • What a “customer persona” is and why it’s important to have one
  • Parts of a customer profile
  • Customer persona example
  • A digital marketing funnel has different stages.
  • How to build your business’s digital marketing funnel
Strategies for Digital Marketing

Mode of Delivery: Instructor-led (Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling)

  • Digital Marketing Strategy: Defining your marketing objectives in order to define KPIs, as well as the pros and cons of hiring a digital marketing agency.vs managing your efforts in-house.
  • Strategy for Content Marketing: Design and Implementation
  • Strategy for Search Engine Optimization: Keyword Research and Off-Page SEO
  • Define, Develop, and Implement a Social Media Marketing Strategy: Discover and Develop an Email Marketing Strategy: Content, planning, and creativity
Analytics for Digital Marketing

Mode of Delivery: Instructor-led (Lecture, Case Studies)

  • What exactly is digital marketing analytics, and why is it important?
  • Tracking and analyzing essential digital marketing metrics
  • Platforms for digital marketing analytics
  • Google Analytics summary reports


A certificate of completion will be given if the course is successfully completed with at least 75% of the required attendance.


Tydus Low 

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.


“I had a positive experience with Web Lead’s Digital Marketing Essentials course; the material was well-planned.” The course was provided and led competently by Tydus. He demonstrated extensive subject understanding. I would strongly recommend Web Leads to anyone looking to expand their knowledge and talents.”


“I strongly suggest this course to anyone looking to expand their knowledge and talents.” The lecturer was engaged and dedicated to helping his audience gain a deeper understanding of the topic as well as applications.”

“At first, I signed up to gain a better understanding of how Digital Marketing works.” The entire course material piqued my interest, and attending the course gave me many insights into how it operates.”

“The training was incredibly informative, and it provided a terrific practical perspective for greater comprehension and application.” The entire course flow was really simple to understand. Rachel was quite knowledgable and was able to explain everything properly and in an easy-to-understand manner.”


Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.

Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.

Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.

Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.

Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Dates for In-Person Courses

Improved safety procedures in place in accordance with MOH requirements.

Course Length: 2 Days (9am – 6pm)

Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)

Dates for Online Classroom Courses

Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.

Course Length: 2 Days (9am – 6pm)

Course Timetables:

There are currently no online course dates available. However, you can sign up to be alerted when they become available.

Course Fees

Course Fee:
S$49 (inclusive of GST)


Questions? Check out the frequently asked questions below.

Will course notes or resources be distributed prior to the session?

The trainer will provide course notes and access to resources at the start of the session.

Is the lesson being recorded, and will we be able to watch it later?

The lecture will be automatically recorded, but it will only be preserved for internal use because releasing it outside of our organization may breach privacy agreements. During the course, your trainer will provide you with access to the free Digital Marketing Fundamentals online course video lectures.

I saw it indicates a certificate would be provided with at least 75% attendance. Is this true even though it's only one day?

Yes, attendance of 75% is required to receive the in-house certificate. Internal procedures will be developed to track attendance using the Zoom application.

What distinguishes this Digital Marketing Essentials course from the Digital Marketing Strategy course?

The Digital Marketing Fundamentals course will provide you with the fundamentals of digital marketing, as well as popular vocabulary and an overview of the main digital marketing platforms. The Digital Marketing Plan course delves deeper into how these various channels and platforms should interact with one another and how to create a digital marketing strategy to reach a cohesive aim.

Is one day enough to complete the learning objectives?

This course is designed to provide bite-sized but comprehensive knowledge in a single day. If you believe you did not meet the learning objectives at the end of the course, you are always welcome to retake it online at no cost to you.


Is there anything I need to do before attending the course?

Before class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.

Are there any other requirements I must meet in order to attend this course?

You must have basic computer navigation skills, such as opening and closing files, dragging and dropping, and copying and pasting files.

Although not required, any familiarity with sales and marketing ideas will be beneficial.

Will this course provide me with the necessary abilities to land a job as a Digital Marketer?

Though you will learn important skills and knowledge after completing this course, getting a job in digital marketing would require some field experience. You may learn more about starting a career in digital marketing by visiting our Digital Marketing Career Portal.

How do I register?

You can register for this course by clicking on this link. We will contact you via email regarding your course registration once you have registered for it.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee


inclusive of GST

Digital Marketing Fundamental Course

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