Course Description

This Website Optimisation (Conversion Rate Optimisation) training will turn you into a data-driven conversion rate expert.

Companies worldwide spend over $3.03 billion on advertising. However, many businesses are losing money and spending money as a result of inadequate and inefficient websites.

It makes no difference how much money you spend on advertising or promotions if your website is underperforming.

Conversion Rate Optimisation is a scientific procedure that can help you enhance the ROI and performance of your website.

It is a method for optimizing your on-site goals by conducting data-driven experiments to reduce friction and enhance conversions.

This allows you to generate more qualified leads from existing website visitors, boost prospect retention, and, most crucially, close more online sales.

Register for this course if you:

  • Month after month, you’ve been examining your analytics statistics, but you still don’t understand why your traffic isn’t converting.
  • Learn how and what to examine in order to identify and correct any high friction parts.
  • Need to improve your landing page conversions but don’t know where to start?
  • Are your sponsored advertising strategies not yielding favorable results – Doubling your conversion rates implies cutting your ad expenditure in half.
  • You have no idea how to interpret your reports or find holes in your conversion funnels – Fill these loopholes and earn immediate wins to increase your conversions.
  • You don’t truly know what your consumers want – Apply consumer psychology concepts and think like your consumers.

By the conclusion of this course, you will understand how to enhance your bottom line by optimizing landing pages, testing websites, recognizing digital insights, and adopting effective tactics.

This hands-on 2-day training will walk you through proven CRO digital tools, 15+ case studies, real-world examples, and essential consumer psychology ideas underlying conversion rate optimization.

Target Audience

Graphic Designer, Web Designer, Content Creators, Writers, Marketing Experts, and everyone else who wants to improve website conversion rates.

Course Highlights

What you'll learn: 
  • The most recent Conversion Rate Optimization (CRO) techniques and heuristics for increasing website conversions (Home page, product page, sales pages, contact pages, download pages, lead pages, and more).
  • How to create wireframes for landing pages in order to convert more visitors into leads and customers.
  • Landing page optimization: How to discover and remove negative barriers from your landing pages to boost their efficiency (With industry-standard Analytics tools).
  • Understand contemporary consumer psychology and use persuasive strategies on your landing pages.
  • How to uncover and design a compelling value proposition that will compel website visitors to act right away.
  • What to test, when to test, and how to test utilizing A/B testing and multivariate testing techniques that are proven and reproducible.
  • Create conversion funnels across your marketing channels and platforms to meet business goals.
  • How to create and maintain an efficient conversion rate optimization plan, whether you work for an agency or in-house.
  • and a lot more

Course Objectives

You will be able to: 
  • Adopt the mindset of a conversion rate optimizer and demonstrate a knowledge of the essential ideas of conversion rate optimization at the conclusion of this course.
  • Increase conversion rates by using persuasive strategies and understanding consumer psychology.
  • Optimize landing pages and create wireframes to improve user experience and conversion rates.
  • Analyze marketing channel performance using digital analytics tools and create conversion funnels
  • Conduct user-centered testing and consumer research to better understand user behavior on technological platforms.
  • Create and maintain a conversion rate optimization strategy.

Course Outline

Download the full course brochure here.

The Fundamentals of Conversion Rate Optimization (CRO)

Lecture, case study, class discussion, group discussion, group project work, group presentation | Instructor-led

  • Why is Conversion Rate Optimization Important?
  • Understand the Conversion Rate Optimization Process An overview of the top CRO practices
Recognize User Behavior

Lecture, case study, group discussion, group presentation, group project work | Instructor-led

  • Consumer Psychology 101: Fogg’s Behavior Model, Caldini’s Motivation Principle, Neuromarketing, and the LIFT Model
  • Analysis of Cognitive Biases and Heuristics
  • How to discover your clients’ objections, issues, and wants
  • Create a buyers’ journey for your website
  • Organize your information, and create an effective Value Proposition.
Optimization of landing pages, websites, and ad creative

Lecture, demonstration, and modeling, idea creation, drill and practice, case study, group discussion, group presentation, group project work | Instructor-led

  • What exactly is landing page optimization, and why is it necessary?
  • How to Dismantle a Landing Page
  • How to Conduct a Heuristics Analysis and a Conversion Rate Audit
  • Conversion Copywriting Overview
  • How to layout your website’s material to increase conversions
  • Create a Conversion-Rich Landing Page
  • Learn copywriting strategies for improving ad creatives and copy.
Analyze, Test, and Optimize

Lecture, demonstration and model construction, drills and training, test case, independent project work | Instructor-led

  • Methodologies for conversion research
  • Data Qualitative vs. Quantitative
  • Data collection: Using analytics to determine which metrics to enhance
  • Identify low-hanging fruit and easy adjustments to boost conversions.
  • Tools for behavioral analysis: Mouse tracking, user testing, and web analytics are all examples of heat maps.
  • Conversion hypothesis creation and prioritization
  • A/B testing anatomy: Create an A/B testing plan.
  • Analyze the results of conversion testing
  • Create a Customer Optimization Strategy
Knowing Your Customer

Mode of delivery: instructor-led (Lecture, demonstration, and modeling, group project work)

  • Examining User and Retention Reports
  • Analyzing User Data to Create a Target User
Managing and Scaling a Program for Optimisation

Lecture, demonstration, and modeling, case studies | Instructional-led

  • Selecting the Best Optimization Tools
  • Key criteria to monitor for program expansion
  • What is the best way to plan, create, implement, and grow a conversion optimization program?


A certificate of completion will be given if the course is successfully completed with at least 75% of the required attendance.


Tydus Low 

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.


“There was a good combination of theory and hands-on activities, as well as CRO advice and tools.”


“The CRO course from Web Leads Digital Agency is a fantastic course that complements other courses like Google Analytics and SEO Optimisation.” I’m a business owner that administers many websites for service-based items. So the CRO data is critical for my company and me.”

“The class’s learning speed was exactly right and simple to grasp. Steven was really helpful and able to fully answer my queries.”

“The CRO training materials were quite informative and comprehensive. The two-day seminar taught me a lot about CRO, including its consequences and methods. This course was beneficial, and Tydus was an excellent teacher. He is a very experienced specialist who took the time to explain concepts, techniques, and CRO tools to me carefully and comprehensively.”

Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.


Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.


Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.


Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.


Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.


Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Dates for In-Person Courses

Improved safety procedures in place in accordance with MOH requirements.

Course Length: 2 Days (9am – 6pm)

Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)

Dates for Online Classroom Courses

Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.

Course Length: 2 Days (9am – 6pm)

Course Timetables:

There are currently no online course dates available. However, you can sign up to be alerted when they become available.

Course Fees

Course Fee:
S$500 (inclusive of GST)


Questions? Check out the frequently asked questions below.

What exactly is Conversion Rate Optimization (CRO), and why is it so important?

Conversion Rate Optimization is the process of optimizing your website or ad experience to encourage more visitors to take specific actions. (For example, purchasing your product, completing your web form, adding to cart, and so on.)

Is a technical background required for this course?

Besides basic computer knowledge, knowledge of Google Analytics, psychology, and digital psychology is beneficial but not required. This course will cover in-depth CRO concepts that you can execute without technical knowledge.

Is this a hands-on course?

Yes! Through group activities, you will work on real-life case studies. While basic principles and conceptual frameworks will be covered, most of the course will be activity-based. You will have the opportunity to explore enterprise CRO tools, checklists, guides, and templates.

Is there anything I need to do before attending the course?

Bring a laptop with you to in-person training. You can also borrow a laptop from us for the course duration. You should also bring a jacket in case the room gets cold.


Before attending an online class, have a working laptop and Zoom installed. You can read the Online-based Classroom Learner Guide for more information.

Do you provide career counseling to job seekers interested in a career in digital marketing?

Yes, you are welcome to contact your trainer after the course. Other post-training support channels include the Web Leads Academy Insider Community, where you can network with peers and industry professionals and participate in live Ask Me Anything sessions. can get advice from a subject matter expert.

What is the difference between the online classroom and the traditional classroom?

Typically, one instructor instructs 20 to 24 students in a cluster or classroom seating arrangement in a conventional classroom. Face-to-face interactions are utilized for group discussions, presentations, lectures, and peer-to-peer mentoring (in-person).


In an online classroom, courses will be delivered via Zoom, a video-conferencing application. Screensharing will be used for lectures, while “breakout” rooms (individual virtual rooms) will be used for group discussions and group brainstorming to divide conversations into smaller groups. Both modalities of instruction provide the same course material and goals for learning.


Read the Classroom Learner Guide for an Online-based thorough comparison of the two modes.

Can't I learn everything on the internet?

Our courses take a very hands-on approach, so you will be able to apply what you learn right away. Furthermore, our trainers are industry practitioners who will be able to answer your questions and provide expert advice in real-time.


We also offer support after training. This includes Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within three years of training, access to an insider community, and 3-year access to up-to-date courseware through the learning management system.

Will the session be recorded on video so that people can watch it again after class?

Due to PDPA rules, we cannot give video recordings of the class (Personal Data Protection Act). But all courseware and e-learning videos can be accessed online for three years through the learning management system. You can also sign up for a free online refresher course that you can take up to three years after your training.

I'm still not sure if this course will help me reach my goals.

If you don’t know what you want to learn, you can use the Course Selector Tool to get suggestions for courses that fit your needs. Please leave your contact information here if you are still not sure if this course is right for you. You will be contacted by a course consultant to talk about your learning goals and suggest the best course(s) for you.

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Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee


inclusive of GST

Course on Website Optimization (Conversion Rate Optimization)

Learn how to Improve Your Landing Pages and Increase Conversion Rates.

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