A content management system (CMS) is used to create, manage, and optimize your consumers’ digital experiences.

A CMS is a software application that allows users to collaborate on the creation, editing, and production of digital material such as web pages, blog posts, and so on. The CMS (or WCM—web content management system) is growing from a simple tool for launching digital content to a more complex system for managing an overall digital experience across several channels, including email, mobile apps, social media, websites, and more.

Any basic web content management solution allows you to upload or write content, format it, add headlines and graphics, and do a variety of backend tasks such as SEO. That, however, is insufficient in a multi-device, user-centric environment.

Digital marketing has changed, with a greater emphasis on the consumer experience and the use of mobile apps, the Internet of Things, and other technologies. All of this is dependent on a web content management system that distinguishes between content management and content presentation.

WordPress is the most popular CMS. You can use WordPress CMS to make quick adjustments to your website as your company grows.

Update your material quickly and easily for your viewers who lack technical skills.

Improve your sales and create websites showcasing your brand’s identity on every web page with our assistance.

By having a corporate website, a blog, and a store on the same platform, you can quickly become an expert in your subject and develop your business on the internet.

To ensure that you only receive the finest, our web design and development team collaborates with you to create your site unique and personalized.

Wordpress CMS

Because of its ease of use and ability to run as a full website, replete with customizations, plugins, and themes, WordPress has become the most popular website platform. While a WordPress site is simple to set up, a maintenance strategy is required to ensure that your plugins are routinely updated.

With WordPress powering over one-third of the world’s websites, WordPress support services are continually updated, therefore WordPress management services necessitate frequent maintenance. A monthly maintenance plan should include enough functions to cover all aspects of your website.

Ecommerce Support

The dynamics and requirements of an eCommerce website differ significantly from those of a standard website. An eCommerce website’s response time must be substantially faster because it incorporates monetary transactions for the organization. 

To ensure that your data is safe and up to date, your eCommerce website maintenance package should include daily backups. The website’s front end also requires regular maintenance. For example, one of the most crucial factors for a seamless user experience is website performance, and continuous optimization of your website’s speed is required to provide your users with a better overall experience.

There are numerous online shopping platforms, many of which sell comparable things. It is critical to keep your website free of bugs in order to deter potential clients from leaving and going to a competitor’s website. 

Another concern for eCommerce websites is the monetary side, which may be of more interest to hackers. Regular eCommerce website maintenance is required to prevent security breaches.

PHP Website Maintenance

PHP websites also necessitate frequent maintenance. PHP version upgrades, PHP security updates, data loss restoration, backups/archiving, and other basic services should be provided by website developers.

The developers should also monitor the scripts, make design upgrades easier, and allow for integration with third parties. These are similar to WordPress maintenance services in that they ensure that customized features are kept up to date in order to avoid issues. Your website should perform faster and more smoothly with frequent maintenance.

Course Outline

Download the full course brochure here.

Expert Keyword Research and SEO Content Techniques

Instructor-led | Lecture, case study, demonstration and modeling, practice, and concept formation.

  • Analysis and evaluation of keyword research tools
  • Developing a sophisticated keyword research and content strategy
  • Keyword research and analysis for competitors
  • Exhaustive mapping of content types to search terms
  • How to integrate your content strategy with SEO technique
  • Prioritizing cash and assets for content with a high ROI and ranking potential
Advanced On-Page SEO

Instructor-Led | which includes anything from lectures and demonstrations to drills and practice sessions to case studies and group projects.

  • Difficult to understand Search engine algorithms
  • How to evaluate the quality of a Google Search In-depth coverage of the Rater Guidelines.
  • Creating SEO-Friendly Content and Information Structures
  • How to rank for keywords with short and long tails
  • What are the best ways to handle different viewpoints? (UX Vs. SEO)
  • Using and a rich snippet testing tool to implement structured data markup
  • Advanced technical SEO audits and technological issues are addressed with this service.
  • Identifying and removing duplicative content
  • Inquiring into the links between internal and external systems
Advanced Off-Page SEO

Instructor-instructed | Lecture, demonstration, and modeling, case studies, drills and exercises, concept development, and individual project work all fall under this category of instructional methods.

  • Doing an in-depth evaluation of off-page SEO
  • A management evaluation of off-page SEO reports
  • Management of one’s online reputation
  • A guide to finding and creating highly shareable content
  • Link building techniques that are more advanced.
Advanced SEO Strategies and Analytics

Teacher-led | Lecture, modeling and practice drills, case studies, individual project work

  • Determining if SEO is a useful digital channel for your business
  • Managing both the internal SEO department and external SEO agencies
  • Carrying out a thorough SEO audit
  • Reports on keyword ranks are analyzed, and SEO activities are suggested to improve overall rankings.
  • Benchmarking and advanced competitive SEO analysis
  • Determining the return on your SEO initiatives
  • Monitoring, evaluating, and recommending improvements for key SEO metrics

Case study and lecture-led instruction | Instructional-led

  • Enhancing for different search engines (Bing, Baidu, Naver, YouTube, App Store, etc.).
  • Current trends in search engine optimization
  • International SEO 
  • Fixing a penalty from a search engine
Assessment Component
  • Individual Assignment
  • Case Study with Worksheet (Written Assessment)


A Certification of Completion will be issued upon achieving at least 75% attendance for the course.


Tydus Low 

Tydus is the founder and director of Web Leads Digital Agency’s Training department. Throughout his career as a Search Marketing Specialist, he audited over a thousand SEO/SEM campaigns, taught SEO to over 7000+ trainees, and consulted for dozens of SMEs, Global Brands, Academic Institutions, and Government Organisations in the Infocomms, Travel, Hotel, Retail, eCommerce, sports, apparel B2B & B2C industries. DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel are among his clients.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.


“I know a lot about the subject, but I have never learned enough to be an expert. With the help of Tydus Low and Rachel Tham, I am now very sure that I can run a successful SEO strategy.”


“The hands-on Advanced SEO Course is useful. As a business owner, this gives me a good overview of what I need to do quickly. After taking this course, I’m sure I can carry out the best possible content and SEO strategy for my company.”

“Tydus is a great trainer because he takes the time to make things clear. I would encourage my friends to take the course.”

“The course is a great way to learn what really matters when making a trustworthy, well-ranked website that is good for both people and the SEO engine. Kevin did a great job teaching the course and talked about a lot of his own good and useful experiences.”


Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.

Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.

Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.

Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.

Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

In-Person Course Dates

Enhanced safety measures in place aligning to MOH’s guidelines.

Course Duration:
2 Days (9am – 6pm)

Course Schedules:
10, 11 Sep 2022 (Sat, Sun), 9am – 6pm
6, 7 Dec 2022 (Tue, Wed), 9am – 6pm
(Click on the course dates above to register online)

Online Classroom Course Dates

Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am – 6pm)

Course Schedules:
11, 12 Jun 2022 (Sat, Sun), 9am – 6pm
(Click on the course dates above to register online)

Course Fees

Course Fee:
S$888 S$802.50 (inclusive of GST)


Questions? Check out the frequently asked questions below.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Participants with no prior experience in SEO are required to complete the WSQ Search Engine Optimisation Course.

What is the difference between the WSQ SEO course and this advanced course?

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Do you offer career assistance for job seekers looking to get into digital marketing?

Yes. We offer career assistance and job placements through our digital marketing hiring and career assistance programs. Visit our career portal for more information.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

What is the difference between online classroom and in-person classroom learning modes?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Can't I learn everything over the internet?

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Are these short courses sufficient to achieve desirable learning outcomes?

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

I'm still unsure whether this course can help me meet my objectives.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.


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