Website Design Strengthen Your Competitive Advantage?


Importance of Websites For Business Successes

As business owners, you should know the importance of websites. No company in 2019 onwards should bypass a website. A well-designed site with expert content allows users to find you as and when they need any time of a day to satisfy their needs. Your website should become one of the earlier touchpoints for your potentials customers with your company to build trust and credibility.

We interviewed many business owners from 2017 to 2019. Business owners who agree with the importance of having a website built grew from 71% to 93%. Many organizations have gone through many building and rebuilding of their website to improve the ways users work previously.

This statistic not only share with us the importance of a website, it also tells us about the competitive advantage and the consistent improvement we need to do to ensure website effectiveness and competitive advantage. So why have a website? How do we get there? What is success? Below we will share some of the things you can do to get ahead of your competition today:

First Impression Matters

When you are looking for something to eat, you walk down the street, do you go for the one with ugly design and cockroaches running around or do you go for the one with clean, spacious restaurants? You probably like me will choose the latter, the first restaurant might go out of business soon too.

Prior to a visually appealing design, it means nothing to your users unless your page speed and loading time is optimal. Many people expect the website to load within 3 seconds due to much researches found; websites that take more than 3 seconds to load usually have high bounce rates. So have your web design appealing, and page load speed fast allows you to create the ultimate first-time impression to your visitors.

You need to have a good designer to create a good looking website with UX design in place. You can either do it yourself if you are professional web designers or engage in digital marketing agency or creative firms to have this part done seamlessly. Agency and creatives are great visionaries that make good design comes into reality.

People Find You Through Search Engines

People look for all sorts of information through search engines nowadays. They are always looking for ways to compare business solutions like yours online to see which fits them better.

It will not be the social media profile pages, twitter tweets that show up, your brochures, or your TV advertisement, it is your web pages that are returned on the SERP page.

Your competitors have used this search engine platform to gain thousands to millions of visitors online daily. You need to rank your website to the top to achieve these benefits, the closer you are at the top of the SERP, the better it is for you to rank for these keywords that you are looking to target.

Creat Content With Targeted Audience

Forming relationships with everyone as a small business owner is challenging. However, you can and should be able to connect with visitors that matter. You can have explicit, expert, and relevant content to have your website messaging to be effective. You have first to have a plan if you wish to create content that is specific to age group, demographics, or interests.

Blogging consistently will allow businesses to build informal and lasting relationships with your customers and clients. Anyone can start a blog anytime, but creating high quality, valuable content with substances making it a worthwhile read over a sustained period of time, not everyone can do that.

In 2015, Ikea began changing their content towards younger audiences. They change their website design and networking alteration through the Facebook platform and omnichannel marketing with its website design and look to reflecting new content, new light and intrigue younger audiences between 20 to 30 years old demographic.

By 2017, The online traffic for the age group between 20-29 years old has a steep increase of 29% as compared to 2015. Ikea is an established company with big groups and still manage to alter their strategies within two years. Their insights and experiences teach us that no matter how long you have been established, big, or small businesses, you can alter your branding through successful content catered for your targeted audiences through the website too!

Mobile – Friendly

More people are now using the Internet and staying connected on the mobile, creating your mobile presence is important, even more so for getting your site mobile-friendly. It means your website now needs to be mobile-friendly, in fact, Google now takes mobile-friendliness into one of its critical ranking factors.

Unfortunately, more than 90% of the business owners missed this and their sites are not mobile-friendly. If your website is already working on both desktop and mobile screens, you have a huge advantage over many of your competitors.

Integration of Marketing Efforts

You have been too focused into your physical brick and mortar stores, what about the huge amount of traffic online? Phone books, newspapers are dying gradually, people now utilize the Internet like and search for your business to find it anytime, anywhere, easily. Digital marketing and local SEO can lead customers to your website if you’re using those resources. Marketing techniques like email, social media, and content marketing can help increase your online visibility and lead more customers to your business.

Constantly Evolving

The truth is a website like your physical store is just the last destination of most consumers’ journeys. It is one of the most valuable assets to your whole marketing strategy however it is not enough on its own. In the business world, business owners alike for businesses of all shapes and sizes need to explore new ways online to get ahead of their competitors. You have to develop a very successful online presence to do so.

Interested in learning more? We can assist you with website design and development, social media marketing, and more. 

Contact us for additional information or request a meeting with us today!

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