More and more people are launching a website in the past few years, some have even launched more than one website for the past few years. The idea of being able to do business using a website still seems very exciting for some and daunting to some.
The world is filled with many more developers and digital marketers than ever nowadays. Do you know there are generally two kinds of web developers? One who prefers to code in HTML and the other one who prefers to use something we call the CMS / Content Management Systems.
A web developing world might be foreign to you and I do not blame you for that. I have prepared this guide to share with you the essentials you need to know and to understand these differences.
HTML is not a programming language, it is a markup language. It stands for HyperTexy Markup Language and is one authoring language we used to create the web page documents.
It is a system used by developers to identify and describe the components of a document such as headings, paragraphs, and lists. It gives the computer the underlining structure readable to the machine and gets them to understand how the page is structured.
To sum it up, It is used to describe the content of a web page.
Without the help of HTML, the web page will look like a pile of unformatted text and will not look interesting to anyone at all. HTML allows us to have a structure, to add style to text, embed video, make the text looks neater, customize the fonts, change color and many more.
The example below shows you the HTML coding for one of a website’s homepage:
CSS is also known as Cascading Stylesheets determine how the website or web pages look. The way a page looks is also referred to as presentation. CSS controls all the fonts, colors, background images, line spacing, page layout, etc of the website. Special effects and animations can also be added to the page through CSS
If you are looking to become a professional website designer or web developer. It is compulsory also that you know how to design cascading style sheets.
CMS meant a content management system and is a software made to help you build a website together. WordPress is one of the most widely used CMS in the world right now powering more than 30% of the World Wide Web.
It allows website owners to manage and edit the content easily from the backend without using any codings. You will be provided with the template with every CMS. The template will allow you to do an edit to your website as if you are using Microsoft Word. Yes, it is that simple with CMS.
Other CMS’ includes Tumblr, Joomla, Wix, Magento, and Drupal.
ECM (Enterprise Content Management) system is a more advanced version of CMS and does whatever the CMS can do. Some of them can even supplement the typical CMS with features like eCommerce, management of documents function, etc into the system.
Every web pages or the whole website is made using HTML and CSS (Cascading Style Sheets) programming languages. The only difference is whether they are coded from scratch or the web pages were placed together using a CMS?
CMS is easy to use and we can use many pre-built templates to have them build and launch the web pages more effectively. It is extremely useful when you have no coding knowledge and being able to build and place web pages together using customizable templates.
Here are five of the differences between the HTML-only website as compared to websites powered by CMS.
Managing the website between the HTML ones and the ones done using CMS is a game that looks alike but played on a totally different ground.
If you are using a website with only one or two pages and seldom need updating. Using HTML will be ideal.
However, more businesses nowadays will use dynamic website with more pages for SEO purposes. CMS will become a better option if you are looking to do constant changes and edits on your website down the road.
CMS is user-friendly and can be done by yourself even without programming knowledge like editing the existing pages, creating an online store, make new changes, web forms, etc.
However, the website is not the case in the modern world. Many businesses need a larger website that can accommodate more content. Content marketing is the key to successful marketing strategies in today’s modern marketplace. CMS will be a better solution when it comes to dynamic, broader website.
It allows you to plan, edit and do additions to your website down the road. CMS makes everything easier with the editing of the existing pages, new pages publishing, adding, customizing online stores, adding and editing web forms, etc.
CMS makes it easy for many businesses to have the website done out fast. Many of the CMS platforms have many themes that are prebuilt which make it even faster. The cons of using all these themes, however, is that your website will not stand out or come across as something special. You need to have knowledge of HTML or CSS to customize the site uniquely.
For websites that are solely coded by HTML, you need to have the website, design and coded from scratch. Many HTML set up only site are expensive, it need a lot of expertise from a developer as well as it’s time to get it coded page by page.
The amount of customization that can be done using CMS theme is easy. Changing content on the static pages such as images, text adjustments, etc are a breeze. It is less painful as compared to the site done by HTML, thanks to the frontend user interface.
HTML powered website, however, need you to recode and make manual changes to the page one by one, design customization will take more time. CSS will need to be altered many times to make the necessary adjustments on your site as needed to work.
If you are constantly editing and customizing massive websites such as an eCommerce website like HipVan with blog functions, multiple users, etc. It is best done with a CMS, the easy to use infrastructures allow you to create users, user accounts, assign roles such as admin, contributor, subscriber, etc.
It will be extremely useful to use CMS if you update your pages and publish blog posts on the go anytime, anywhere easily.
CMS beauty allows you to edit, update and preview your website with the click of a button, and then make any changes accordingly to what you deem fit. As compared to HTML, I used to use the whole day dismantling the whole HTML codes just to achieve what I can do now with CMS within an hour.
I have experience with HTML for the past 4 years copying and pasting HTML coding into a plain text file, close it, open it with the browser so you can preview your website. This cycle repeats, and if you do spot an error, it is more tedious and more timing consuming to correct as you need to need slowly seek out all the abnormality that might be causing the issue.
Many startups, businesses, small companies, big companies, and enterprises will benefit from the low barrier entry. Functionalities and the user-friendliness present in CMS makes it easy for many companies without much learning able to effectively use it.
The content management systems world never stop evolving, new functions and plugins are added into WordPress daily. In fact, it has evolved so much that companies are now using DXP over a CMS
DXP stands for a digital experience platform.
Why? Because we’re in the Internet Dominant Era now. Devices such as smart wearables, VR headsets, and voice-enabled devices have given consumers new channels through which they can consume content, whilst drastically changing the way they interact with a brand.
Traditional CMS struggles to push content to those devices, while DXPs can deliver personalized, omnichannel experiences at scale. Plus, additional features like digital asset management, user collaboration, workflow management, analytics, eCommerce functionality, and cloud-hosting is bundled within most DXPs.
If you are thinking of which to choose whether to build from scratch or use a CMS. I will suggest to use the CMS. The digital marketing world is ever-changing, forcing businesses and brands to always find new ways to reach their customers. A CMS will make it easy for you to face all the changes, and continue to strive in the digital world.
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