Modes of Delivery:
In-Person or Online Classroom

Duration: 16 Hours (2 Days)

Accredited by Skills Future Singapore

3-Year Access to Course Resources

3-Year Refresher and Ask Me Anything

Course Description

This 18-hour advanced SEO course delves deeper into techniques used daily by seasoned practitioners.

Before enrolling in this advanced course, participants must pass this diagnostic exam or have completed the WSQ Search Engine Optimization course to demonstrate a foundational understanding of how search engines function.

In this advanced course, each phase of the four-step SEO process (keyword research, on-page SEO, off-page SEO, and SEO analytics) covered in the Search Engine Optimization Course will be reinforced and covered in greater detail.

  • At the conclusion of the course, participants will have practitioner-level SEO skills and confidence. The course will be conducted in a real-world setting, with participants sharing live case studies and a subject matter expert sharing both successful and unsuccessful case studies.

Target Audience

This advanced SEO course is for Client-side and Agency-side Marketers, Web Developers, and Small Business Owners who want to understand how search engines rank websites, manage an SEO project in-house or externally with more precision, and gain practitioner-level SEO knowledge and skills to successfully add advanced SEO strategies to their existing marketing campaigns.

Course Highlights

In this advanced SEO course, participants will learn:
  • How do search engines work and what are the most important factors for ranking.
  • How to run an SEO project in-house or hire someone else to do it, and how to converse more effectively with an organization’s most important stakeholders
  • How to make plans and strategies for SEO and lead the team that does the work to get higher SEO rankings.
  • How to find technical SEO problems that could hurt your organic search rankings and fix them.
  • Advanced off-page SEO techniques, like building links and taking care of your online reputation.
  • How to do a comprehensive SEO website audit that is already online.

Course Objectives

By the end of the class, participants will:
  • Capable of conducting advanced keyword research and developing a complete keyword and content strategy for a long-term SEO campaign.
  • To conquer the competition, you must be able to undertake extensive competitor analysis and derive benchmark key performance indicators.
  • Capable of conducting a comprehensive SEO assessment on a live website and providing tips for improving organic search ranking
  • Capable of using advanced on-page and off-page SEO tactics to accomplish specific business goals.
  • Manage SEO efforts internally or through an external marketing agency, and connect with key stakeholders more effectively.

Course Outline

Download the full course brochure here.

Expert Keyword Research and SEO Content Techniques

Instructor-led | Lecture, case study, demonstration and modeling, practice, and concept formation.

  • Analysis and evaluation of keyword research tools
  • Developing a sophisticated keyword research and content strategy
  • Keyword research and analysis for competitors
  • Exhaustive mapping of content types to search terms
  • How to integrate your content strategy with SEO technique
  • Prioritizing cash and assets for content with a high ROI and ranking potential
Advanced On-Page SEO

Instructor-Led | which includes anything from lectures and demonstrations to drills and practice sessions to case studies and group projects.

  • Difficult to understand Search engine algorithms
  • How to evaluate the quality of a Google Search In-depth coverage of the Rater Guidelines.
  • Creating SEO-Friendly Content and Information Structures
  • How to rank for keywords with short and long tails
  • What are the best ways to handle different viewpoints? (UX Vs. SEO)
  • Using and a rich snippet testing tool to implement structured data markup
  • Advanced technical SEO audits and technological issues are addressed with this service.
  • Identifying and removing duplicative content
  • Inquiring into the links between internal and external systems
Advanced Off-Page SEO

Instructor-instructed | Lecture, demonstration, and modeling, case studies, drills and exercises, concept development, and individual project work all fall under this category of instructional methods.

  • Doing an in-depth evaluation of off-page SEO
  • A management evaluation of off-page SEO reports
  • Management of one’s online reputation
  • A guide to finding and creating highly shareable content
  • Link building techniques that are more advanced.
Advanced SEO Strategies and Analytics

Teacher-led | Lecture, modeling and practice drills, case studies, individual project work

  • Determining if SEO is a useful digital channel for your business
  • Managing both the internal SEO department and external SEO agencies
  • Carrying out a thorough SEO audit
  • Reports on keyword ranks are analyzed, and SEO activities are suggested to improve overall rankings.
  • Benchmarking and advanced competitive SEO analysis
  • Determining the return on your SEO initiatives
  • Monitoring, evaluating, and recommending improvements for key SEO metrics

Case study and lecture-led instruction | Instructional-led

  • Enhancing for different search engines (Bing, Baidu, Naver, YouTube, App Store, etc.).
  • Current trends in search engine optimization
  • International SEO 
  • Fixing a penalty from a search engine
Assessment Component
  • Individual Assignment
  • Case Study with Worksheet (Written Assessment)


A Certification of Completion will be issued upon achieving at least 75% attendance for the course.


Tydus Low 

Tydus is the founder and director of Web Leads Digital Agency’s Training department. Throughout his career as a Search Marketing Specialist, he audited over a thousand SEO/SEM campaigns, taught SEO to over 7000+ trainees, and consulted for dozens of SMEs, Global Brands, Academic Institutions, and Government Organisations in the Infocomms, Travel, Hotel, Retail, eCommerce, sports, apparel B2B & B2C industries. DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel are among his clients.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.


“I know a lot about the subject, but I have never learned enough to be an expert. With the help of Tydus Low and Rachel Tham, I am now very sure that I can run a successful SEO strategy.”


“The hands-on Advanced SEO Course is useful. As a business owner, this gives me a good overview of what I need to do quickly. After taking this course, I’m sure I can carry out the best possible content and SEO strategy for my company.”

“Tydus is a great trainer because he takes the time to make things clear. I would encourage my friends to take the course.”

“The course is a great way to learn what really matters when making a trustworthy, well-ranked website that is good for both people and the SEO engine. Kevin did a great job teaching the course and talked about a lot of his own good and useful experiences.”


Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.

Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.

Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.

Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.

Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

In-Person Course Dates

Enhanced safety measures in place aligning to MOH’s guidelines.

Course Duration:
2 Days (9am – 6pm)

Course Schedules:
10, 11 Sep 2022 (Sat, Sun), 9am – 6pm
6, 7 Dec 2022 (Tue, Wed), 9am – 6pm
(Click on the course dates above to register online)

Online Classroom Course Dates

Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am – 6pm)

Course Schedules:
11, 12 Jun 2022 (Sat, Sun), 9am – 6pm
(Click on the course dates above to register online)

Course Fees

Course Fee:
S$888 S$802.50 (inclusive of GST)


Questions? Check out the frequently asked questions below.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Participants with no prior experience in SEO are required to complete the WSQ Search Engine Optimisation Course.

What is the difference between the WSQ SEO course and this advanced course?

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Do you offer career assistance for job seekers looking to get into digital marketing?

Yes. We offer career assistance and job placements through our digital marketing hiring and career assistance programs. Visit our career portal for more information.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

What is the difference between online classroom and in-person classroom learning modes?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Can't I learn everything over the internet?

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Are these short courses sufficient to achieve desirable learning outcomes?

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

I'm still unsure whether this course can help me meet my objectives.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee


inclusive of GST

Advanced Search Engine Optimisation

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