Course Description

Products are starting to understand that fundamental data analysis is insufficient to depict how consumers interact with their brands fully. Little can be done to enhance marketing performance without comprehensively understanding consumer behavior across multi-channel interaction points. 

This two-day Advanced Digital Marketing Analytics (GAIQ Certification) training session is meant to push your Google Analytics comfort zone and walk you through the platform’s technical features so you can get the most data insights possible.

To examine advanced analytics ideas like improved data capture and analysis skills that will develop your grasp of digital marketing analytics, the teaching methods combine a healthy balance of theory with lots of hands-on tasks.

Among other crucial ideas, you will discover how to utilize Google Analytics to track numerous data points across various domains and devices, gather deeper user behavior insights, set up eCommerce tracking, and tailor data according to a business’s needs. You can do this to streamline data analysis and get a deeper understanding to inform crucial business choices.

Certification for Google Analytics Individual Qualification (GAIQ)

The Google Analytics Individual Qualification (GAIQ) certification proves one’s proficiency with both fundamental and sophisticated Google Analytics ideas. You will receive a Google Analytics Individual Qualification certificate once you receive a grade of at least 80%. A year after the exam pass date, the certificate is still valid.

This course adds real-world case studies and more complex concepts while covering concepts and topics related to the GAIQ certification study materials at Google SkillShop. After the course, trainees will be entitled to free prep sessions to review and take the GAIQ assessment. 

The link to reserve and attend the prep sessions will be provided during the course.

Target Audience

Anyone who wishes to get the Google Analytics Individual Qualification (GAIQ) certification who is presently working in or searching for a position in a digital marketing department at a company or agency. This course is appropriate for those who have a working knowledge of the fundamentals of Google Analytics, value in-depth data analysis that yields actionable insights, and are eager to learn by doing the technical parts of analytics platforms to advance their skills.

Course Highlights

You will learn the following in this Advanced Google Analytics workshop:
  • Make a measurement and configurations plan to help you decide what data to gather and what to measure.
  • Acquire a thorough understanding of both the legal ramifications and how data is gathered and processed in Google Analytics.
  • An in-depth exploration of Google Analytics configuration settings is required to produce clear insights from your data, from filters and events to segmentation and bespoke reports.
  • Knowing how to set up your Google Analytics account properly will make the reports more readable and simple to understand.
  • To better comprehend data and make marketing decisions, analyze and interpret complex Google Analytics reports.
  • For the best measurement and analysis, define new data points and change your data analysis inside Google Analytics.
  • Gain knowledge from a company that regularly uses Google Analytics.
  • Hands-on campaigns where we have worked on actual case studies.
  • The course materials are current.
  •  Practical instruction
  • And a lot more

Course Objectives

By the end of the class, participants will:
  • Capable of conducting advanced keyword research and developing a complete keyword and content strategy for a long-term SEO campaign.
  • To conquer the competition, you must be able to undertake extensive competitor analysis and derive benchmark key performance indicators.
  • Capable of conducting a comprehensive SEO assessment on a live website and providing tips for improving organic search ranking
  • Capable of using advanced on-page and off-page SEO tactics to accomplish specific business goals.
  • Manage SEO efforts internally or through an external marketing agency, and connect with key stakeholders more effectively.

Course Outline

Download the full course brochure here.

Introduction to Advanced Digital Marketing Analytics

Lecture, drill, and practice; instructor-led; group discussion

  • Basic versus Advanced
  • Google Analytics: Beginner GA – Why, Who, What 
  • Beginner Google Analytics Quick Recap
Always start with the end in mind.

Overview of Your Measurement Plan GA Configurations

Data: Recognize the Methods Applied

Instructor-led | Lecture, Modeling, and Demonstration

Legal Consequences of Tracking, Cookies, and Data Collection

Standard Configurations

The lecture led by an instructor, demonstration, and modeling, Practice exercises, group discussions

  • Filters for Account Structure
  • Analysis of Events Goals & Data
  • Goals & Conversions
Additional Configurations

Lecture, modeling, and instructional leadership | Practice exercises, group discussions

Specific Dimensions

  • Individual Metrics Segments
  • Custom Dimension
Advanced Data Analysis

Teaching-led via lecture, modeling, and demonstration Group discussion, drills, and practice

  • Analysis of Channels
  • Audience Analysis
  • Custom analysis


A certificate of completion will be given if the course is successfully completed with at least 75% of the required attendance.


Tydus Low 

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.


“So far, my experience with Web Leads Digital Agency has been positive.” The trainer’s sharing of real-world experiences was beneficial.”


“Tydus is usually quick to respond to questions!” Thank you for your input and recommendations during class.”

“Tydus was able to teach and simplify a complex subject.” I appreciate his patience and industry understanding, as well as his experience in answering my queries.”

“I signed up for this advanced session after attending Rachel’s Basic GA course. I learned a lot from her sharing and knowledge about GA, and it was a two-day intensive training. Even though I’m not an expert in GA, I plan to put what I’ve learned to use within the next 1-2 weeks. Thank you once more, Rachel!”


Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.

Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.

Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.

Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.

Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Dates for In-Person Courses

Improved safety procedures in place in accordance with MOH requirements.

Course Length: 2 Days (9am – 6pm)

Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)

Dates for Online Classroom Courses

Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.

Course Length: 2 Days (9am – 6pm)

Course Timetables:

There are currently no online course dates available. However, you can sign up to be alerted when they become available.

Course Fees

Course Fee:
S$888 S$802.50 (inclusive of GST)


Questions? Check out the frequently asked questions below.

Is there anything I need to bring or prepare for attending the course?

Bring a laptop with you to in-person training. You can also borrow a laptop from us for the course duration. You should also bring a jacket in case the room gets cold.

Before attending an online class, have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information. Online Classroom Course Schedule

Do I need to meet any other requirements or prerequisites to take this course?

You need to know how to open and close programs, move and drop files, copy and paste text, and other basic computer skills.

If you have never done digital marketing analytics before, you will need to take the WSQ Digital Marketing Analytics course or pass the Google Analytics for Beginners tests before taking this course.

What's the difference between the Google Analytics Individual Qualification study resources, the Digital Marketing Analytics course, and this advanced course?

The basics of Google Analytics are taught in the Digital Marketing Analytics course. At the end of the course, Google Analytics Academy will give you a certificate called “Google Analytics for Beginners.”

The Advanced Digital Marketing Analytics course goes into more detail about more advanced Google Analytics ideas and prepares you for the Google Analytics Individual Qualification (GAIQ).

This certification is also given out by the Google Analytics Academy, and it shows that you know a lot about Google Analytics.

You can read both course outlines in detail and get in touch with us if you have any questions about this.

What's the point of the GAIQ Certification?

Getting the Google Analytics Individual Qualification (GAIQ) certification shows that you know both basic and advanced concepts about Google Analytics. The certificate is good for one year from the date the test was passed.

Do you help people looking for work who want to get into digital marketing?

Yes. Through our digital marketing hiring and career help programs, we can help people find jobs and help them with their careers. Go to our career portal to find out more.

Can I talk to the teacher if I have any questions after the course?

Yes, you can still get in touch with your trainer after the course. 

You can also get help in other ways. after training, such as the Web Leads Insider Community, where you can meet people who share your interests. and industry experts, and live to Ask Me Anything sessions, where you can ask a subject matter expert for advice.

Can't I learn everything over the internet?

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Are these short courses sufficient to achieve desirable learning outcomes?

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

I'm still unsure whether this course can help me meet my objectives.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee


inclusive of GST

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