Course Description

This 16-hour Advanced Content Marketing Strategy course delves deeply into advanced content marketing principles and techniques, teaching how to construct and maintain a content hub, and establish your organization as an industry authority.

You will learn about the procedures that go into creating and distributing shareable content that sparks conversations and motivates people to take action. You will also be taught how to design great headlines and text that converts by examining and delving into a number of archetypes.

Above all, you will learn how to put everything together, such as performing content audits and competitor analysis, analyzing the performance of your content marketing campaigns in order to recommend targeted improvements, and developing robust content governance processes and structures for long-term growth.

Target Audience

This course is intended for Marketing Managers, Marketing Executives, Performance Marketers, Media Specialists, Business Owners, and Individuals who oversee or execute Google Ads component.

Course Highlights

Trainees will learn the following throughout this SEO course:
  • The most recent Google algorithm modifications and how they affect your website rankings
  • What should any website feature in order to rank on Google’s first page? (complete with infographics)
  • How to Outperform the Competition in Keyword Research
  • How to Get High-Quality Editorial Backlinks Using a Few Easy Techniques (completely white-hat)
  • Important on-page and off-page ranking elements that every marketer should be aware of in order to stay on top of Google
  • How to build keyword ranking reports, track and measure the ROI of SEO initiatives, and make strategic changes (SEO analytics)
  • How to manage SEO campaigns in-house or with the help of an SEO agency
  • and a lot more

Course Objectives

At the end of the course, trainees will be able to do
  • Keyword research that is thorough and useful:
  • Understand and apply white-hat on-page optimization approaches.
  • Understand how to discover link-building possibilities and apply them to existing Search Engine Optimization operations.
  • Understand how to do competitive SEO analysis using various SEO tools.
  • Be able to build SEO efforts that are ROI-focused.
  • Be able to optimize a website both locally and globally.
  • Be well-versed in SEO concepts, as well as the necessary technique and processes.
  • Be able to monitor and manage SEO strategies in-house or through an agency.

Course Outline

Download the full course brochure here.

Fundamentals of SEO
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Instructor-led | Lecture, case study, group discussion, and group presentation

  • What is SEO, and how does it work?
  • From a business point of view, why SEO is important? 
  • Advantages and Disadvantages of SEO? 
  • SEO Case Studies of Both What Works and What Doesn’t?
  • SEO VS SEM
  • A look at the four steps of SEO
Research on keywords
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Lecture, demonstration, and modeling, drill and practice, case study, group discussion, group presentation, group project work | Instructor-led

  • What exactly is keyword research and why is it important?
  • 4 essential keyword research principles? 
  • Keywords that you should target and optimize for
  • There are free and paid keyword research tools that can help you find keywords and that we recommend
  • How to Create a Comprehensive SEO Keyword Plan
  • How to Put a 4-Step Keyword Research Process in Place
On-Page SEO: Optimizing keywords and doing a technical SEO audit
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Instructor-led | Lecture, demonstration, and modeling, test case, group discussion, group presentation, group project work, games, and quizzes

  • What is on-page optimization, and why is it important?
  • Title tags: best ways to do things
  • Domain and URL: What you should do
  • Meta description: Best practices
  • Image improvement: Best practices
  • How to get your videos to rank well on YouTube
  • Best practices for making content
  • How search engines find things
  • Black hat SEO vs. white hat SEO
  • The most recent and important changes to Google’s algorithm
  • How to do an SEO audit for technical issues
  • Local SEO
Off-Page SEO: Strategies for Link Building and Content Marketing
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Instructor-led | Lecture, demonstration and modeling, drill and practice, case study, and individual project work

  • Why is it important to build links?
  • The parts of a good backlink The most important off-page SEO ranking factors
  • Social media signals
  • Strategies for building links that work
Off-Page SEO: Strategies for Link Building and Content Marketing
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Instructor-led | Lecture, demonstration and modeling, drill and practice, case study, and individual project work

  • Why is it important to build links?
  • The parts of a good backlink The most important off-page SEO ranking factors
  • Social media signals
  • Strategies for building links that work
Off-Page SEO: Strategies for Link Building and Content Marketing
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Instructor-led | Lecture, demonstration and modeling, drill and practice, case study, and individual project work

  • Why is it important to build links?
  • The parts of a good backlink The most important off-page SEO ranking factors
  • Social media signals
  • Strategies for building links that work

Certification

A certificate of completion will be given if the course is successfully completed with at least 75% of the required attendance.

Trainer

Tydus Low 

Tydus is the Managing Director, and Founder of Web Leads Digital Agency, a Singapore-based award-winning full-service digital marketing agency he co-founded in 2017. It has expanded from a founding team of two to a team of twenty and counting, spread across four countries. He has managed over 250 successful digital marketing campaigns for clients ranging from startups to multinational corporations.

Rachel Tham

After quitting the banking and finance industry, Rachel began a career in digital marketing, specializing in Search Engine Optimization. She has accumulated thousands of auditing hours on more than 300 websites across all industries, including Sports, food and beverage, insurance, e-commerce, medical, B2C, and B2B services for clients like AIA, Bizcover Insurance, TWG Tea, Friendly Dolphin, Qualis Nutri, and dozens of local SME’s in Australia, New Zealand, Hong Kong, the US, Malaysia, and Singapore.

Testimonials

“This SEO course was very helpful, and I was able to help my organization fix problems and increase organic search traffic over the past few months. The presentation materials were thorough and well put together. It was a very educational and enlightening experience.”

 

“This SEO course has been very helpful to me because it is directly related to my job. I would recommend this course to anyone who is in charge of digital marketing campaigns, whether they do it themselves or hire someone else to do it.”

“SEO is a technical and dry subject, but Rachel’s SEO training class isn’t like that at all. She didn’t use too many technical or big words so that my classmates who weren’t as technical could also understand. She uses single examples and illustrations to help me and the other people in my class understand. She also says important ideas over and over again to make sure we remember them.

Rachel’s instructions during our hands-on sessions are clear and to the point. She talks about what was done and what happened as a result. The pace of the class was good. Even the older people in my class, like my uncles and aunts, can follow along and do the practical work.”

Thank you very much, Rachel, for getting me started with SEO.

“The SEO course materials were very useful and covered a lot. The two-day course taught me a lot about how SEO works and what its implications and strategies are. This course was helpful, and Tydus was a great teacher. He is a very knowledgeable expert who took the time to slowly and thoroughly explain ideas, strategies, and SEO tools to use.”

 

Why Learn at Web Leads Digital Agency?

Get expert advice, learning tools, and help for up to 3 years after training.

Complimentary Refresher

One complimentary refresher seat (retake the course online) within three years of course completion.

 

Question-and-Answer Sessions

Ask Me Anything conversations with industry experts are unlimited and free for up to three years.

 

Web Leads Academy Insider

Join a private community where you can ask questions and get answers, engage in discussions, and receive comments from fellow students and subject matter experts.

 

Career Counseling

Our program to help people find jobs will help you move up in your digital marketing career.

 

Course Resources

Access regularly updated Advanced Search Engine Optimization course materials for three years.

 

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

Dates for In-Person Courses
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Improved safety procedures in place in accordance with MOH requirements.

Course Length: 2 Days (9am – 6pm)

Course Schedule: October 27, 28, 2022 (Thu, Fri), 9 am – 6 pm (Click on the course dates above to register online)

Dates for Online Classroom Courses
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Unsure about how our online classes work? Before
enrolling in a class, read the Online-Based Classroom Learner Guide.

Course Length: 2 Days (9am – 6pm)

Course Timetables:

There are currently no online course dates available. However, you can sign up to be alerted when they become available.

Course Fees

Course Fee:
S$550 (inclusive of GST)

FAQs

Questions? Check out the frequently asked questions below.

Is there anything I need to do before attending the course?
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Bring a laptop with you to in-person training. You can also borrow a laptop from us for the duration of the course. Also, bring a jacket just in case, the room gets cold.

 

Before attending an online class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.

 

Because there will be WSQ assessments in this course, you must bring your NRIC or other forms of picture identification for ID verification.

Are there any other requirements I need to meet before I can sign up for this course?
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You need to know how to open and close programs, move and drop files, copy and paste text, and other basic computer skills. If you have never worked in sales or marketing before, it is recommended, but not required, that you take the Digital Marketing Essentials Course before this one.

Do you help people looking for work who want to get into digital marketing?
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Yes. Through our digital marketing hiring and career help programs, we can help people find jobs and help them with their careers. Go to our career portal to find out more.

What distinguishes this Digital Marketing Essentials course from the Digital Marketing Strategy course?
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The Digital Marketing Fundamentals course will provide you with the fundamentals of digital marketing, as well as popular vocabulary and an overview of the main digital marketing platforms. The Digital Marketing Plan course delves deeper into how these various channels and platforms should interact with one another and how to create a digital marketing strategy to reach a cohesive aim.

Is one day enough to complete the learning objectives?
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This course is designed to provide bite-sized but comprehensive knowledge in a single day. If you believe you did not meet the learning objectives at the end of the course, you are always welcome to retake it online at no cost to you.

 

Is there anything I need to do before attending the course?
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Before class, make sure you have a working laptop with Zoom installed. You can read the Online-based Classroom Learner Guide for further information.

Are there any other requirements I must meet in order to attend this course?
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You must have basic computer navigation skills, such as opening and closing files, dragging and dropping, and copying and pasting files.

Although not required, any familiarity with sales and marketing ideas will be beneficial.

Will this course provide me with the necessary abilities to land a job as a Digital Marketer?
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Though you will learn important skills and knowledge after completing this course, getting a job in digital marketing would require some field experience. You may learn more about starting a career in digital marketing by visiting our Digital Marketing Career Portal.

How do I register?
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You can register for this course by clicking on this link. We will contact you via email regarding your course registration once you have registered for it.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee

S$550

inclusive of GST

Course on Advanced Content Marketing Strategy

Uncover advanced, practitioner-level content marketing strategies used by industry experts.

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